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In Southeast Asia, boost in referee numbers

Thursday, May 25, 2023 - 05:51 By United World Wrestling Press

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PHNOM PENH, Cambodia (May 25) -- In a bid to improve the skills of referees in the region, an Introduction to Refereeing course was hosted by the Cambodian Wrestling Federation prior to the South East Asian Games.

The course was conducted between May 8-12 and organized by the President of Southeast Asia and Vice President of CWF Casey BARNETT.

Conducted by United World Wrestling Educator and IS Olympic referee Ashok KUMAR (IND), the course allowed referees from Southeast Asia to improve their skills prior to being evaluated at SEA Games for a potential UWW referee license.

There were 17 participants that took part in the course. This included referees from Cambodia, Indonesia, and Ukraine.

“Most of the candidates were young referees in their twenties. They were extremely enthusiastic and excited to learn about referee skills," Kumar said.

During the course, participants learned the foundations of what it takes to be a great referee. The areas covered during the course included: the safety of the athletes, evaluation of holds, referee mechanics, positioning, and controlling the bout.

The five-day course gave the participants extra practice because of the limited wrestling activities in the region.

Cambodia

Each day, they conducted theoretical sessions in the morning at the CamEd International Business School. Then in the afternoon, the participants had practical sessions at the training hall.

"The extra practice and longer course were perfect for the candidates. This was evident with the amount of improvement they showed on the final day of the course,” Kumar added.

At the conclusion of the course, the referee candidates completed the UWW Level 1 course and practical during the SEA Games. With their performance, they hope to see an increase in the number of UWW-licensed referees.

“The training course was a wonderful success with the excellent class instruction of Kumar and the amazing mentoring and supervision of Jang. The skills developed by our referees will make a long-lasting impact on the sport of wrestling in Southeast Asia by improving the standard of refereeing and competitions in the region," Barnett said.

Even the participants of the course expressed their satisfaction and hailed the course as transformative.

"Throughout the SEA Games in Cambodia, I had the opportunity to participate in Referee Training Course which was educated by an expert educator from UWW. I used to doubt and ask myself if I can make it or not. As a result [of the course], I was able to successfully achieve it,” Huy LYSIENG, a Cambodian referee, said.

Another referee added that the emphasis was put on the right areas and the course will help them perform their duty in the right manner. 

“I particularly enjoyed the structure of the course," Mykyta SHYMKO, a referee from Ukraine, said. "It managed to strike a balance between theoretical knowledge and practical skills, allowing us not only to understand the rules of wrestling but also to apply them in practice. It was also wonderful to see that you placed special emphasis on ethics and fairness in refereeing, making our sessions even more valuable.”

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Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.