#WrestleTokyo

Sadulaev Tops Rival Snyder in 3rd Clash for Tokyo Olympics Gold

Saturday, August 7, 2021 - 12:22 By Ken Marantz

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CHIBA, Japan (August 7)---Abdulrashid SADULAEV (ROC) came out on top in his latest clash with fellow Rio Olympic champion Kyle SNYDER (USA) at freestyle 97kg, winning "Snyderlaev III" 6-3 on Saturday night.

In the highly anticipated battle at Makuhari Messe Hall A, reigning world champi0n Sadulaev scored twice on tilts in countering low singles by Snyder and held on to add a second Olympic gold to his four world titles.

"Unbelievable, awesome," Sadulaev said. "I know this feeling because five years ago I won. It’s more difficult to defend than to win. So it’s a dream today."

Sadulaev took a 2-0 lead in the second period after receiving an activity point and scoring on a stepout.

In the second period, Snyder shot for a low single and Sadulaev showed how he earned his nickame "The Russian Tank" when he lifted the American off the mat. While Sadulaev wasn't able throw Snyder for points, he managed to tilt him over.

A short time later, Snyder got in on the same single leg, and the result was exactly the same, giving the Russian a 4-0 lead.

Snyder, a two-time former world champion, put himself back into the match with a hard-earned takedown with 50 seconds left, then added a stepout point with :28 on the clock. But the 25-year-old Sadulaev wasn't budging after that, and held on for his second win in two career matches with Snyder.

Asked about how he felt about his historic victory, Sadualev said, "To be honest for now I don’t eel anything because I am too tired. Maybe after sometime I will tell you."

The two, born just six months apart, had been on parallel tracks throughout their careers, both winning senior world freestyle titles in 2015 and an Olympic gold at Rio 2016, all before their 21st birthdays.

Sadulaev won the 86kg gold in Rio, where Snyder triumphed at 97kg. Sadulaev moved up to 97kg the next year, and their paths first crossed in the final at the 2017 World Championships in Paris in a match immediately dubbed "The Match of the Century."

Snyder prevailed to take the gold, which also gave the U.S. the freestyle team title, scoring the winning points of a 6-5 decision in the final 30 seconds. A year later in Budapest, Sadulaev turned the tide turned in the world with an innovative fall in just 70 seconds.

At the 2019 World Championships, a highly anticipated third match never came about after Snyder lost in the semifinals to 2012 London Olympic champion Sharif SHARIFOV (AZE) as Sadulaev went on to win his fourth world title.

#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.