#WrestleSofia

Russia has three Greco-Roman finalists for last day of #WrestleSofia

Saturday, August 3, 2019 - 17:26 By Taylor Miller

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SOFIA, Bulgaria – The final five gold-medal matches of the 2019 Cadet World Championships have been set for Sunday evening in Sofia, Bulgaria.

Leading the field is 2018 Youth Olympic Games silver medalist and 2018 Cadet European champion Stepan STARODUBTSEV (RUS), who will wrestle for 71 kg gold in Greco-Roman.

Looking to challenge Starodubtsev is 2019 Cadet Asian runner-up Reza SAKI (IRI), who knocked off reigning World champion and 208 Youth Olympic champ Alexandrin GUTU (MDA) in the semifinals with a 6-6 win on criteria.

In addition to Starodubtsev, Russia put two other athletes into the gold-medal matches.

Also representing Russia in the gold-medal bout is Muhammed EVLOEV (RUS), who will make his second appearance in the Cadet World finals. In 2017, he finished with a World silver medal.

For gold, Evloev will face 2019 European silver and 2018 European bronze medalist Lachin VALIYEV (AZE).

At 60 kg, 2019 Cadet European champion Maksim SKURATOV (RUS) outlasted 2019 Cadet Asian silver winner Seyed SOHRABI (IRI), 3-0, in the semifinals.

Skuratov will go up against two-time European medalist Mert ILBARS (TUR) for the title.

Wrestling for the crown at 51 kg is Saeid ESMAEILI LEIVESI (IRI) and Elmir ALIYEV (AZE).

Esmaeili Leivesi advanced to the finals with a 9-0 win, taking out hometown favorite and returning World bronze medalist and 2018 Youth Olympic Games bronze medalist Edmond NAZARYAN (BUL), son of legendary Armen Nazarian, a two-time Olympic champion and three-time World champion.

2019 Cadet Asian champion Samatbek IZIMGALI (KAZ) will compete for the gold medal at 45 kg. Looking to challenge him is Asadbek BAKHRAMAOV (UZB), who was eighth at Cadet Asian Championships earlier this year.

The finals will take place Sunday at 6 p.m. local time (11 a.m. ET) live on unitedworldwrestling.org.

Finals matchups
45 kg: Asadbek BAKHRAMAOV (UZB) vs. Samatbek IZIMGALI (KAZ)
51 kg: Saeid ESMAEILI LEIVESI (IRI) vs. Elmir ALIYEV (AZE)
60 kg: Mert ILBARS (TUR) vs. Maksim SKURATOV (RUS)
71 kg: Stepan STARODUBTSEV (RUS) vs. Reza SThe fAKI (IRI)
92 kg: Muhammed EVLOEV (RUS) vs. Lachin VALIYEV (AZE)

#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.