#kaspeuro2018

Russia Bounces Back To Win Trio of Golds After Azerbaijan Snags Pair

By Eric Olanowski

KASPIISK, Russia - (May 5) - Azerbaijani’s Giorgi EDISHERASHVILI (AZE) and Haji ALIYEV (AZE) stunned the sold-out Palace of Sport and Youth after picking up buzzer beater takedowns on Russian opponents to win European gold medals. But, the Russian's bounced back to win the final three gold medals on the sixth day of competition at the 2018 European Championships.

Giorgi Edisherashvili stole his second 57kg European title by picking up a four-point throw with three seconds left to defeat last year’s European bronze medalist, Zavur UGUEV (RUS), 4-3. 

Edisherashvili, the back-to-back European champion seized his second crown with a lateral drop on the out of bounds line as he trailed the Russian by three points. 

“Even if you’re losing, you don’t have a right to give up. You have to wrestle until the end of the match. I wanted to wait until the end to take a risk, and that's what I did, risked it all at the end.” 

Haji ALIYEV (AZE), the reigning 61kg world champion gave Azerbaijan their second straight gold medal of the night with a last-second takedown to defeat reigning 65kg European champion, Ilias BEKBULATOV (RUS), 8-7. 

Magomed KURBANALIEV (RUS) gave Russia their first freestyle gold medal of the 2018 European Championships with a 3-1 win over Magomedmurad GADZHIEV (POL) at 70kg. 

“The score wasn’t high because my opponent was very experienced. The luck was just on my side today.” 

Kurbanliev, the 2016 world champion completed his run to his second European title by scoring three one point sequences. The 2014 European champion's lead was cut to 3-1 after being penalized for failing to score on the passivity clock but hung on to win his first European title in four years.

Akhmed GADZHIMAGOMEDOV (RUS) celebrating after defeating Germany’s Martin OBST in the 79kg gold-medal bout.  

Akhmed GADZHIMAGOMEDOV (RUS) locked up back-to-back gold medals for the Russian Federation with a 6-3 victory over Germany’s Martin OBST in the 79kg gold-medal bout. 

Gadzhimagomedov’s three-point first period proved to be the difference in the match as both wrestlers score three points in the final period. 

“Magomed Kurbanliev, Abdulrashid SADULAEV (RUS) and I are good friends and are living in the same hotel room. I was very happy for Magomed, and I hope Abdulrashid wins tomorrow so we can have a gold room.”

Vladislav BAITCAEV (RUS) closed out the sixth day of competition with a 6-0 shutout over Belarus’ Aliaksandr HUSHTYN. 

"Right now, I'm on top of my physical form like never before...I couldn't become a three-time runner-up, and this time I finally won the gold because of my coaches, family, and friends. We all won this together!" 

Also of note, at 57kg, Stevan MICIC (SRB) grabbed a bronze medal with a 10-0 pummeling of Levan METREVELI VARTANOV (ESP), giving Serbia their first European medal ever. 

RESULTS 
57kg 
GOLD -  Giorgi EDISHERASHVILI (AZE) df. Zavur UGUEV (RUS), 5-3 

BRONZE - Uladzislau ANDREYEU (BLR) df. Mihran JABURYAN (ARM), 8-1
BRONZE - Stevan MICIC (SRB) df. Levan VARTANOV (ESP), 10-0 

65kg 
GOLD –  Haji ALIYEV (AZE) df. Ilias BEKBULATOV (RUS), 8-7

BRONZE – Vladimer KHINCHEGASHVILI (GEO) df. Krzysztof BIENKOWSKI (POL), 8-4
BRONZE -  Selahattin KILICSALLAYAN (TUR) df. David HABAT (SLO), 8-7 

70kg 
GOLD – Magomed KURBANALIEV (RUS) df. Magomedmurad GADZHIEV (POL), 3-1 

BRZONE -  Murtazali MUSLIMOV (AZE) df. Azamat NURYKAU (BLR), 9-2
BRONZE -  Zurabi IAKOBISHVILI (GEO) df. Andriy KVYATKOVSKYY (UKR), 3-1 

79kg 
GOLD - Akhmed GADZHIMAGOMEDOV (RUS) df. Martin OBST (GER), 6-3

BRONZE - Jabrayil HASANOV (AZE) df. Muhammet Nuri KOTANOGLU (TUR), 10-4
BRONZE - Mihaly NAGY (HUN) df. Alexandru BURCA (MDA), 8-1 

97kg
GOLD - Vladislav BAITCAEV (RUS) df. Aliaksandr HUSHTYN (BLR), 7-0 

BRONZE - Elizbar ODIKADZE (GEO) df. Murazi MCHEDLIDZE (UKR), 5-2 
BRONZE - Nurmagomed GADZHIYEV (AZE) df. Magomedgadji Omardibirovich NUROV (MKD), 4-0

#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.