#BudaWrestle2018

Russia Advances Pair to Finals, Stefanek Dominant

Friday, October 26, 2018 - 16:02 By Andrew Hipps

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BUDAPEST, Hungary (October 26) -- Sergey EMELIN and Artem SURKOV won their semifinal matches on Friday at the World Championships in Budapest to give Russia a pair of Greco-Roman finalists on Saturday. 

Emelin scored a first-period technical fall over surprise semifinalist Aidos SULTANGALI (KAZ) to reach the gold-medal match at 60kg. After scoring a point off a passivity, the 23-year-old Russian locked up a gut wrench and turned Sultangali four times for a 9-0 technical fall. 

He will meet Victor CIOBANU (MDA) in Saturday's gold-medal match at 60kg.

Ciobanu secured his first senior world medal by defeating Kristian FRIS (SRB) in the semifinals at 60kg. Fris jumped out to a 3-0 lead, but Ciobanu turned the tables from the bottom position and put Fris in trouble, nearly getting fall. Trailing by two in the second period, Ciobanu used a body lock and drove Fris to his back for four points, which proved to be the difference in the match. 

Surkov, a returning world bronze medalist, will upgrade his world medal after stopping the run of Meiirzhan SHERMAKHANBET (KAZ) at 67kg. Surkov won 3-1 in the semifinals, scoring all of his points came in the first period, earning a point off a passivity and then getting a turn using a high gut wrench. Awaiting him in the gold-medal match at 67kg is Olympic champion Davor STEFANEK (SRB). 

Stefanek used a big throw in the second period to close out a technical fall over Gevorg SAHAKYAN (POL) at 67kg. Stefanek led 4-0 at the break and used a turn to go up 3-0. An uncessful challenge gave Stefanek a 4-0 lead at the break. He then a locked up a throw thirty seconds into the period and put the match away. 

Metehan BASAR (TUR) stands one match away from winning a second straight world title after defeating Bekkhan OZDOEV (RUS) 2-1 in the semifinals at 87kg. Ozdeoev led 1-0 at the break, but surrendered his lead early in the second, giving Basar two points after a caution, which closed out the scoring in the match. 

In the other semifinal match at 87kg, Olympic silver medalist Zhan BELENIUK (UKR) defeated Islam ABBASOV (AZE) 5-1. Beleniuk took a 3-0 lead into the break after scoring a passivity point, which he followed up with a gut wrench. He added a late two off a caution to win by four. 

60kg
Victor CIOBANU (MDA) df. Kristian FRIS (SRB) by VPO1, 6-3
Sergey EMELIN (RUS) df. Aidos SULTANGALI (KAZ) by VSU, 9-0

67kg
Artem SURKOV (RUS) df. Meiirzhan SHERMAKHANBET (KAZ) by VPO1, 3-1
Davor STEFANEK (SRB) df. Gevorg SAHAKYAN (POL) by VSU, 8-0

87kg
Zhan BELENIUK (UKR) df. Islam ABBASOV (AZE) by VPO1, 5-1
Metehan BASAR (TUR) df. Bekkhan OZDOEV (RUS) by VPO1, 2-1
 

#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.