#WrestleBelgrade

Rotter Focken Delivers in Final Women's Match in Belgrade

Wednesday, December 16, 2020 - 20:52 By Andrew Hipps

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Interview with Anastasia NICHITA (MDA)

BELGRADE, Serbia (December 16) -- On Wednesday night, Aline ROTTER FOCKEN (GER) delivered in a big way in the final women's wrestling match of the Individual World Cup in Belgrade, Serbia.

The 29-year-old German secured the gold medal at 76kg with a fall over 2017 world champion Yasemin ADAR (TUR).

Rotter Focken, a 2014 world champion and four-time world medalist, led 1-0 at the break after a tactical opening period. Early in the second period, Adar, who defeated Olympic champion Erica WIEBE (CAN) by fall in the semifinals, fired off a double leg. Rotter Focken defended the shot and whipped the Turkish wrestler to her back to secure the fall.

Russia claimed the team title in women's wrestling, finishing with seven medals, including two gold medals. A day after Ekaterina POLESHCHUK (50kg) won gold, Svetlana LIPATOVA gave Russia its second gold in women's wrestling by edging Mariana CHERDIVARA ESANU (MDA) 2-1 at 59kg.

Svetlana LIPATOVA (RUS) gave Russia its second gold in women's wrestling at the Individual World Cup (Photo: Gabor MARTIN, UWW)

After Lipatova scored the only point of the opening period off the activity clock, Cherdivara Esanu came back to take the criteria lead in the second period after scoring a point of her own off the activity clock. A short time later, the Moldovan wrestler was put on the activity clock for a second time. She was unable to score, giving Lipatova her lead back, which was enough to earn the narrow victory.

Anastasia NICHITA (MDA) won the title at 57kg (Photo: Gabor MARTIN, UWW)

Three Moldovan women competed for gold on Wednesday, but only European champion Anastasia NICHITA (57kg) came out victorious. 

Nichita earned the gold medal at 57kg with a 5-1 victory over world No.7 Anshu ANSHU (IND). Nichita led 1-0 at the break. She tacked on more points in the second period, scoring a two-point exposure with a throw before adding a takedown midway through the final period.

Tetiana RIZHKO (UKR) throws Irina RINGACI (MDA) for four points (Photo: Gabor MARTIN, UWW)

Tetiana RIZHKO (UKR), a 2018 junior world bronze medalist, used a big second period to help her earn a 14-4 technical superiority over Irina RINGACI (MDA) and capture the gold medal at 65kg. Rizhko went up 4-0 early before Ringaci responded with a takedown and gut wrench to grab the criteria lead heading into the break. Rizhko came out strong in the second period, throwing Ringaci to her back and nearly securing the fall. The Ukrainian built her lead to 8-4 before tossing Ringaci again to her back for four points to go up 12-4. She closed out the match by getting a takedown with 25 seconds remaining. 

Meerim ZHUMANAZAROVA (KGZ) topped Adela HANZLICKOVA (CZE) to win gold at 68kg (Photo: Gabor MARTIN, UWW)

Meerim ZHUMANAZAROVA (KGZ), a junior world silver medalist, overcame a slow start to defeat Adela HANZLICKOVA (CZE) 8-2 and claim the gold at 68kg. Hanzlickova, a 2020 Yasar Dogu champion, led 1-0 at the break after scoring off the activity clock. The 21-year-old Zhumanazarova quickly took the lead in the second period after shooting a double leg and scoring the match's first takedown. She added to her lead with another takedown before Hanzlickova scored a point off a step out to cut the deficit to 4-2. With less than 20 seconds remaining, Zhumanazarova shot a double leg and scored a four-point takedown to blow the match wide open.

Both Russia and Ukraine finished the day with one gold medal and two bronze medals.

Veronika CHUMIKOVA (57kg) and Khanum VELIEVA (68kg) won bronze medals for Russia, while Kateryna ZELENYKH (59kg) and Alina BEREZHNA STADNIK MAKHYNIA (68kg) earned bronze for Ukraine. 

Elis MANOLOVA (AZE) and Mimi HRISTOVA (BUL) took the bronze medals at 65kg. 

Mehlika OZTURK (TUR) won a bronze at 57kg after getting a fall over Arianna CARIERI (ITA).

Magdalena GLODEK (POL) edged Sandra PARUSZEWSKI (GER) to win a bronze medal at 59kg.

Vasilisa MARZALIUK (BLR) defeated the Rio Olympic champion Wiebe to win a bronze at 76kg. The other bronze at 76kg was won by Aiperi MEDET KYZY (KGZ).

Women's Wrestling Medal Match Results

57kg
GOLD: Anastasia NICHITA (MDA) df. Anshu ANSHU (IND) by VPO1, 5-1
BRONZE: Veronika CHUMIKOVA (RUS) df. Alyona KOLESNIK (AZE) by VPO1, 2-2
BRONZE: Mehlika OZTURK (TUR) df. Arianna CARIERI (ITA) by VFA, 5-0

59kg
GOLD: Svetlana LIPATOVA (RUS) df. Mariana CHERDIVARA ESANU (MDA) by VPO1, 2-1
BRONZE: Kateryna ZELENYKH (UKR) df. Elif YANIK (TUR) by VSU, 10-0
BRONZE: Magdalena GLODEK (POL) df. Sandra PARUSZEWSKI (GER) by VPO1, 8-7

65kg
GOLD: Tetiana RIZHKO (UKR) df. Irina RINGACI (MDA) by VSU1, 14-4
BRONZE: Elis MANOLOVA (AZE) df. Asli DEMIR (TUR) by VPO, 4-0
BRONZE: Mimi HRISTOVA (BUL) df. Mariia KUZNETSOVA (RUS) by VFA, 6-6

68kg
GOLD: Meerim ZHUMANAZAROVA (KGZ) df. Adela HANZLICKOVA (CZE) by VPO1, 8-2
BRONZE: Khanum VELIEVA (RUS) df. Sofiya Hristova GEORGIEVA (BUL) by VSU1, 13-2
BRONZE: Alina BEREZHNA STADNIK MAKHYNIA (UKR) df. Hanna SADCHANKA (BLR) by VSU, 10-0

76kg
GOLD: Aline ROTTER FOCKEN (GER) df. Yasemin ADAR (TUR) by VFA, 3-0
BRONZE: Vasilisa MARZALIUK (BLR) df. Erica Elizabeth WIEBE (CAN) by VPO1, 3-1
BRONZE: Aiperi MEDET KYZY (KGZ) df. Ekaterina BUKINA (RUS) by VPO1, 11-8
 

#WrestleBelgrade

Wrestling scores big at World C'ships with 706 percent jump in engagements

Tuesday, October 4, 2022 - 20:21 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 4) -- Wrestling scored big both on and off the mat during this year’s UWW World Championships in Belgrade, Serbia, recording a staggering growth in viewership and engagement numbers digitally. Fans watched twenty-seven million minutes, close to 10 million page views on the mobile app, and a massive 706 percent jump in social media engagements in the last year.

The 2022 edition of the UWW’s flagship event, held September 10-18 was the first digitally-focussed World Championships. Special emphasis was laid on providing a high-quality fan experience that was easy to navigate and, at the same time, engaging to follow on the website, app, and various social media platforms. And the athleticism of the wrestlers drove the digital consumption, with wrestling recording impressive numbers across all platforms.

"The latest numbers from the World Championships show the importance of digitalization and with the current times, UWW is moving into the digital era," Nenad LALOVIC, UWW President, said. "The growth is reflected by the increased engagement across UWW’s new digital platforms and social media channels. This year's World Championships and the millions of fans who watched, interacted, or helped us grow, have laid the foundation for expanding the federation's digital potential."

Be it the UWW website, mobile app, the new streaming hub, or social media platforms such as TikTok, Facebook, Twitter, and Instagram, wrestling showed impressive year-on-year growth compared to last year’s World Championship on different metrics, such as social media growth, total views, total minutes and time spent on the web.

“We made the digital jump during these World Championships and the results validated our initial projections that now was the time more than ever to invest into a more robust digital experience across UWW platforms,” Gordon Templeman, UWW Commercial and Communications Director said. “There was tremendous benefit from a consolidation of tools that are more interconnected than ever before. We made an initial push in a short period of time and are optimistic for continued growth.”

Key highlights from the data analysis are:

* 27 million minutes were watched during the World Championship on the new video streaming hub, which gave the fans control of the viewing experience due to its multi-view option;

* The new UWW mobile app received 9.77 million page views and an average of 13 minutes and 46 seconds per session were spent, which is roughly equivalent to one bout. The high numbers meant the app topped the sports categories in app stores in key UWW markets;

* The total social media engagements surpassed 6.2 million in September, up by 706 percent since the 2021 World Championships.

Apart from these, the average time spent on the website grew by 41 percent to seven minutes, and the total page views across the website and mobile app were recorded at close to 19 million.

"Data is key to delivering digital experiences that fans want," Hisham Shehabi, COO, N3XT Sports, said. "Therefore, a diverse digital ecosystem helps augment fan intelligence capability. With 500 social media posts, millions in streaming viewership, and increased overall engagement, UWW's ability to customize the user experience has grown."

The massive growth is a direct consequence of the path-breaking steps taken by the UWW in the last few years under the leadership of President Lalovic. The UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

UWW has taken several steps aimed at improving the fan experience and increasing the value to its partners to become future-proof and modernize further. A new mobile app was launched along with a video hub, which offered features like the multi-functionality view during the live streaming. This is one of the best examples of fan-led design and development as this was in direct response to the fans’ behavior while streaming.

“We focused our efforts on digital tools that would improve the competition for our fans and those at the competition. Launching an App, developing a video hub and putting in motion an audience database was a challenge, but the World Championships were too big of an opportunity not to start in this new digital direction,” said Sebastien Guenat, UWW Director of IT.

The 2022 World Championships also helped the UWW to establish itself as a true media and entertainment content house, creating more than 500 posts during the World Championships for use across its channels.

All these initiatives have helped the UWW establish a direct relationship with the fans and expand the digital footprint, as evident from the latest figures.