Ranking Series

Rome, Warsaw Tapped to Host 2020 Ranking Series Events

Thursday, October 10, 2019 - 13:16 By United World Wrestling Press

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CORSIER-SUR-VEVEY (October 10) – United World Wrestling has announced Rome and Warsaw as hosts of the 2020 Ranking Series. Both events will include all three wrestling styles: freestyle, women’s wrestling, and Greco-Roman and will influence seeding for the 2020 Olympic Games in Tokyo.

Rome will host its competition January 15-18, while Warsaw will welcome wrestlers June 4-7 – one month after the final Olympic qualification tournament in Sofia, Bulgaria.

“We are pleased to announce our host cities for the 2020 Ranking Series,” said United World Wrestling president Nenad Lalovic. “There was outstanding participation at the 2019 events, which helped create excitement around our wrestlers and the World Championships in Nur-Sultan. We thank the local organizing committees in Rome and Warsaw for hosting these events.”

The 2020 Ranking Series will influence the top four seeds at the Tokyo Olympic Games, which will mark the first-time wrestling has used the Ranking Series to seed at the Olympics. With weight classes limited to 16 entries per weight, 25-percent of each category will be seeded, ensuring fans will enjoy several premier matchups in the semifinals and finals.

Ranking Series points are collected from finishes from the World Championships, Continental Championships, and Ranking Series events. Current rankings are posted on the United World Wrestling homepage and are updated after each relevant tournament.

The remaining Olympic qualification tournaments will also utilize seeding for the top two positions, drawing from the 2019 World Championships, first Ranking Series event, and the Continental championships.

Currently all NOC’s who earned Olympic qualification at the 2019 World Championships have confirmed their nation’s participation at the 2020 Olympic Games.

Wrestling at Tokyo 2020 will run from August 2-8 at Makuhari Messe in Chiba.

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Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.