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Regional Tournament of Development and Education held within XXXI Pat Shaw Memorial

Tuesday, May 31, 2022 - 11:06 By United World Wrestling Press

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GUATEMALA CITY, Guatemala (May 30) -- The Regional Tournament of Development and Education was held within the framework of the XXXI INTERNATIONAL Wrestling Tournament "PAT SHAW," IN MEMORIAM, a tournament of a long tradition that is held in memory of the North American coach Mr. William "Pat" Shaw, who in 1947 introduced Olympic Wrestling in Guatemala preparing the national team that participated in the VI Central American and Caribbean Games that took place in the capital city of Guatemala in 1950.

The development event consisted of a course for coaches, a course for referees, a previous training camp and fundamentally the tournament for the U15, U17, U20 and Senior categories.

The Official Opening Ceremony of the courses and camps took place at the facilities of the CARDA, with the presence of the president of the National Wrestling Federation of Guatemala Ramón Francisco GONZÁLEZ PINEDA, the president of the United World Wrestling Americas Francisco Eduardo LEE LÓPEZ and Yuri MAIER United World Wrestling Sports and Development Officer for America. All these three events took place from May 24 to 26.

GUA
The stage at the Teodoro Palacios Flores for the XXXI Pat Shaw Wrestling Tournament. (Photo: United World Wrestling)

For the Coaches Course a total of 14 trainers took part. The UWW Educators were Millie Mayola AGUILAR CANIZALEZ (VEN), Héctor Luis CAMACHO RODRIGUEZ (VEN). And for the Referee Course 10 referees participated and it was in charge of the UWW Educator Omar Fabricio MUÑOZ CARRIEL (ECU).

The Training Camp took place in the Center of High Performance and Development of the Americas (CARDA), where more than 60 athletes, coaches and educators participated, in addition to the support of coach Reza AZIMI from Iran. In addition to the training sessions, a series of motivational conferences were given to the participant by the lecturer José LABBÉ

The tournament was held from May 27 to 29 at the National Gymnasium “Teodoro Palacios Flores” in Guatemala City. Almost 200 wrestlers participated from six countries: MEX, ESA, HON, NCA, CRC and GUA and a total of 287 bouts were carried out.

The management of the competition was done with the Arena system and all the official implementations of the UWW, with the support of the IT team of America.

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Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.