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Pataridze, Kawai Highlight End-of-the-Year Age-Group Awards

Thursday, December 13, 2018 - 12:30 By Eric Olanowski

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CORSIER-SUR-VEVEY, Switzerland (December 13) -- United World Wrestling has awarded a pair of cadet, junior and U23 wrestlers the 2018 Age-Group Wrestlers of the Year.

The U23 age-group wrestlers of the year went to the duo of Zviadi PATARIDZE (GEO) and Yukako KAWAI (JPN).

Pataridze won his sixth overall Greco-Roman age-group world title, scooping up the 2018 U23 world title at 130kg in Bucharest, Romania. The Georgian big-man has two cadet golds, a trio of junior titles, and a U23 world championship.

Kawai, the sister of the three-time world and Olympic champion, Risako KAWAI (JPN), won the 62kg gold medal at the U23 World Championships after falling in the finals of the Senior World Championships. Kawai’s gold and silver medal performances at the World Championships are improvements from a season ago when she took eighth-place at the Senior World Championships and ninth-place at the Junior World Championships.

The Russian twosome of Aleksander KOMAROV (RUS) and Khanum VELIEVA (RUS) earned the junior age-group wrestlers of the year after obtaining gold medals in Trnava, Slovakia at the 2018 Junior World Championships.

Komarov, one of the most dominant Greco-Roman age-group wrestlers in the world, remained undefeated in his international career and won his second junior world title. Komarov’s resume is now chalked up with a pair of cadet and junior world titles, totaling four overall age-group world titles.

Komarov’s Russian partner, Khanum Velieva, who is still eligible to compete at the junior level, also won her fourth overall age-group world title. In the 68kg finals, Velieva picked up her fourth shutout victory of the World Championships and knocked off reigning cadet world champion, Macey  KILTY (USA), 6-0.

The cadet age-group wrestlers of the year are Alihasan AMIRLI (AZE) and Yuka KAGAMI (JPN). Amirli and Kagami each departed Zagreb, Croatia with their second straight cadet world titles.

Azerbaijan's Amirli rebounded from a bronze medal finish at the European Championships to win back-to-back cadet world titles. He wrapped up his 48kg gold medal performance at the World Championships with a 6-1 finals victory over the United States’ Richard FIGUEROA (USA).

For the second year in a row, Japan’s Yuka KAGAMI (JPN) blanked her opponents on her way to a world title. Over two years, Kagami outscored her eight world championship opponents 83-0. In 2017, she outscored her Athens opponents 41-0, and shutout her Zagreb counterparts 42-0.

The next award that will be released by United World Wrestling will be the 2018 History Makers. The History Makers for 2018 will be coming out this Sunday.

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Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.