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Paris Olympics: Wrestling breaks new barriers, expands reach across continents

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.

#WrestleParis

Olympic champion Focken carries Olympic torch for Paris 2024

By Vinay Siwach

ALSACE, France (June 27) -- Tokyo Olympic champion Aline FOCKEN (GER) was part of the Olympic Torch Relay on Wednesday in Alsace, stage 41 of the relay for the 2024 Paris Games.

"It was magical," Focken said. "It was a short run for only a few minutes but I enjoyed it. I felt the Olympic spirit and pride to run with the torch. We were briefed a lot, about the significance of the torch and it's for peace and I felt it all the time. It was special."

The relay began from the European Parliament and then passed in front of the European Court of Human Rights and the Council of Europe. It also lit up the city’s covered bridges, the Grande île district, the Alsatian Museum and the Notre Dame gothic cathedral before finishing at Place Kléber, in the city’s heart, where the celebration venue was located.

 

The Olympic Torch Relay continued its voyage through eastern France with a distinctly European tone. In addition to putting the spotlight on the gems of Alsace, the Olympic Torch Relay also highlighted fraternity between people, such as Franco-German links, which were celebrated during an exceptional collective relay on the Three Countries Bridge in Huningue. Another collective relay took place in Strasbourg, dedicated, as each day, to a specific sport.

Focken carried the torch at the start of the three country bridge for 250 metres. The starting point of Focken's run was in Germany while her finish was in France. She then handed over the Olympic Torch to Frenchman Eric Kueny, representative of the host country in Huningue.

Aline FOCKEN (GER)Aline FOCKEN (GER) with the Olympic torch on Wednesday. (Photo: Lewis Joly)

Focken, who won the gold medal in 76kg weight class in Tokyo, became the first woman from Germany to win gold at the Olympics in wrestling. She said her feeling was similar to Olympic Games but she was nervous before the run.

"I was nervous," she said. "It's different and all the TV is around you. I was relaxed but nervous. It was a really special moment and I thought that this may be the last Olympic moment for you so just enjoy it. I took my family with me to the relay."