#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.

Development

Croatia organizes 'Learn, Wrestle, Use' in Porec

Wednesday, July 3, 2024 - 13:03 By United World Wrestling Press

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POREC, Croatia (July 3, 2024)—The Croatian Wrestling Federation organized an international wrestling camp titled “Learn, Wrestle, Use.” The camp took place in the well-established wrestling center of sunny Poreč from April 1 to 6. It catered to girls and boys in the age categories of U13, U15, and U17. In addition to wrestling, participants learned the official languages of UWW—English and French.

The camp was run by Croatian experts – Hrvoje Šavuk, coach (U13 Boys Group), Eugen Jakovljević, coach of the Croatian U15 boys national team (U15 and U17 Boys Group) and coaches of women’s wrestling Croatian national team Nenad Žugaj and Ivan Lončarić (Girls Group).

Collectively, 240 children from four European countries, including Croatia, Italy, Slovakia, and Slovenia, participated in the camp.

CROParticipants of the 'Learn, Wrestle, Use' camp work on technique with the Croatian coastline in the background. (Photo: United World Wrestling)

The significant potential of this camp was acknowledged by the UWW, and UWW Development Officer Vincent Aka was present, from whom both the leaders of groups and the young coaches learned a lot. Namely, the camp was attended by 22 young female and male coaches, in addition to the leader, who received valuable education at this camp, primarily from Vincent Aka, who greatly contributed to the quality of this camp with his knowledge and commitment. It was the opportunity to present United World Wrestling Academy to the coaches and invite them to use it to the fullest because all the educational resources are available and free for everyone (coaches, referees, athletes, administration)

Apart from wrestling and language learning sessions, the camp also featured organized swimming lessons, sea swimming, evening recreational activities and time to watch the European qualifying tournament for the Olympic Games in Paris 2024.

Wrestling training took place in three groups on indoor and outdoor courts. Learning languages was taught in four groups - three English groups and one French group. The atmosphere during the entire camp was excellent, as was the food, which has long been recognized by the wrestlers who come here in large numbers for sport preparations.

“I had a great time here and I would like to come back next year!”, “If only it had lasted longer!”, “Everything was great, especially the tuna steak.” and “It's painful, but there's no fun without pain.” are just some of the comments collected from young female and male wrestlers who attended the first camp in a series called “Learn, wrestle, use”.