#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.

#WrestleParis

Eight more Paris 2024 quotas reallocated by UWW

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (July 9) -- A week after 16 Paris 2024 quotas were reallocated in wrestling, United World Wrestling has further reallocated eight quotas on Monday. This comes after eight Individual Neutral Athletes decided to withdraw their names before the July 8 entry deadline for the Games.

Only one kept the quota -- at 65kg in Freestyle. This takes the number of AINs participating in Paris 2024 to two.

PARIS 2024 SCHEDULE | READ PARIS 2024 NEWS

Last week, UWW had reallocated 16 quotas, a decision taken after the International Olympic Committee released a list of eligible athletes in the first group of sports that have finished their qualifying process for the Olympic Games Paris 2024. The IOC had approved 16 out of the 26 Individual Neutral Athletes who won the Paris Olympic spots in various qualifying tournaments of UWW. However, six wrestlers did not accept the invitation to Paris 2024 despite being deemed eligible by the IOC.

The 16 reallocations were carried out by UWW to the next highest-ranked eligible NOC, not yet qualified, at the event at which the quota place was obtained, respecting the maximum quota per gender and per NOC. The same process was followed for the new reallocation of eight quotas.

List of second reallocation of Paris 2024 quotas

Freestyle
57kg - Kazakhstan (Belgrade)
86kg - Ukraine (Baku)
125kg - Ukraine (Belgrade)

Greco-Roman
87kg - Denmark (Baku)
97kg - Germany (Istanbul)

Women's Wrestling
53kg - Germany (Baku)
62kg - France (Baku)
68kg - Ukraine (Baku)

United World Wrestling will release the entries for Paris 2024 beginning Tuesday, July 9, 2024.