#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.

#WrestleNoviSad

U23 Worlds 2025: Forrest wins epic final to hand U.S. team title

Tuesday, October 28, 2025 - 00:40 By Vinay Siwach

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NOVI SAD, Serbia (October 27) — For a second time this year, the United States and Iran were involved in a thrilling team title race in Freestyle at a World Championships with the U.S. eventually winning the title.

After being tied at 102 points each at the U23 World Championships in Novi Sad, the U.S. needed one win and Iran needed to win all three bouts on the final day of the competition.

The U.S. sealed the team title as soon as Jaxen FORREST (USA) won the 61kg final, giving his country an unassailable lead of 137 points over Iran, which finished second with 127 points. Japan was third with 85 points.

With the team title, U.S. won the top spot in Freestyle in all age-group World Championships while Iran won the title in senior Worlds.

Three gold medals already in pocket, the U.S. won a fourth one on Monday through Forrest who had an unforgettable bout against Omurbek ASAN UULU (KGZ).

Both teenagers, U20 world bronze medalist Forrest and U17 world champion Asan Uulu put on a match that will be remembered for ages. Both wrestlers settled in, Forrest came up with an over-underhook for four but Asan Uulu soon fired back with two takedown to make it 4-4. After a back-and-forth scramble, Asan Uulu managed to score a push out for a 5-4 lead.

But Forrest took a big lead when he threw Asan Uulu from quad pod position for four points. Kyrgyzstan’s lost challenge added one more point to make it 9-5.

Jaxen FORREST (USA)Jaxen FORREST (USA) scores a takedown against Umurbek ASAN UULU (KGZ). (Photo: United World Wrestling / Amirreza Aliasgari)

The two were not done yet. As soon as the second period began, Asan Uulu scored a stepout, Forrest got a takedown to make it 11-6. Asan Uulu managed to get a takedown and score via exposure. He took a 12-11 lead with a takedown on edge with 1:30 left.

There was more left in the match as Forrest got on a low single to get a takedown and as the wrestlers returned to standing, he threw Asan Uulu for a big four, the third of the match to make it 17-12. He was happy to give one takedown to Asan Uulu in the final 10 seconds and win the gold medal 17-14, in what was perhaps the match of the year.

SUJEET (IND)SUJEET (IND) scores the match-winning takedown against Umidjon JALOLOV (UZB). (Photo: United World Wrestling / Amirreza Aliasgari)

At 65kg, SUJEET (IND) upgraded his bronze from last year to gold this year after he blanked world bronze medalist Umidjon JALOLOV (UZB) in the final, his third 10-0 technical superiority over Jalolov this year.

Sujeet began like favorite underhook and snapdowns and Jalolov was put on the clock. Sujeet scored a takedown during that period to lead 3-0 before a stepout made it 4-0, a lead which Sujeet carried into the break.

The second period was no different as Sujeet did not let Jalolov settle down. He scored using a counter takedown to lead 6-0 with 1:52 remaining. Jalolov tried to hit a far reaching leg attack but Sujeet throws thew himself backward before scoring a takedown. A double leg takedown to make it 10-0 with 1:06 remaining.

Arash YOSHIDA (JPN)Arash YOSHIDA (JPN) celebrates after beating Merab SULEIMANISHVILI (GEO) in the 97kg final. (Photo: United World Wrestling / Amirreza Aliasgari)

Japan went past Turkiye in the team race by one point, all thanks to Arash YOSHIDA (JPN) winning the gold medal at 97kg by beating Merab SULEIMANISHVILI (GEO), 12-2, in the final.

For a split second Suleimaniashvili was about to pin Yoshida but apart from that, Yoshida never looked in any kind of trouble. His body frame and power were too much for the Georgian who just folded in the battle.

Yoshida managed to score from various position and used the underhook to perfection to earn his first world title.

One of the most dominant wrestlers in this tournament, Arsen BALAIAN (UWW), capped off his incredible run with a 10-0 victory over Eugeniu MIHALCEAN (MDA), 10-0.

RESULTS

61kg
GOLD: Jaxen FORREST (USA) df. Omurbek ASAN UULU (KGZ), 17-14

BRONZE: Akito MUKAIDA (JPN) df. Mykyta ABRAMOV (UKR), 10-0
BRONZE: Tolga OZBEK (TUR) df. Erdal GALIP (BUL), 11-1

65kg
GOLD: SUJEET (IND) df. Umidjon JALOLOV (UZB), 10-0

BRONZE: Bilol SHARIP UULU (KGZ) df. Aykhan ABDULLAZADA (AZE), 10-0
BRONZE: Bashir MAGOMEDOV (UWW) df. Yuto NISHIUCHI (JPN), 7-5

86kg
GOLD: Arsen BALAIAN (UWW) df. Eugeniu MIHALCEAN (MDA), 10-0

BRONZE: Ali TCOKAEV (AZE) df. Tornike SAMKHARADZE (GEO), 13-2
BRONZE: Abolfazl RAHMANI (IRI) df. Rakhim MAGAMADOV (FRA), 7-5

97kg
GOLD: Arash YOSHIDA (JPN) df. Merab SULEIMANISHVILI (GEO), 12-2

BRONZE: Rizabek AITMUKHAN (KAZ) df. Abolfazl BABALOO (IRI), 7-1
BRONZE: Soslan DZHAGAEV (UWW) df. David MCHEDLIDZE (UKR), 4-2