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Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.

Saravi, Hedayati win gold to cap Iran's dominance at ISG 2025

Wednesday, November 19, 2025 - 17:36 By Vinay Siwach

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RIYADH, Saudi Arabia (November 19) -- If there was battle for the most dominant wrestler among the Iranian wrestlers, it would be a close one. Saeid ESMAEILI (IRI) won Asian and World Championships and a Ranking Series gold before winning the gold medal at the Islamic Solidarity Games 2025 on Tuesday.

Gholamreza FAROKHI (IRI) won gold at Zagreb Ranking Series, gold at senior and U23 World Championships and like Esmaeili, gold at ISG 2025.

On Wednesday, Olympic and world champion Mohammadhadi SARAVI (IRI) also joined that list as he won gold medal at 97kg at ISG in Riyadh, Saudi Arabia on Wednesday.

Saravi has been unstoppable this year, just like Esmaeili and Farokhi, winning Ranking Series gold, and gold medals at the Asian and World Championships. In Riyadh, he showed why he has been so good this year.

Mohammadhadi SARAVI (IRI)Mohammadhadi SARAVI (IRI) turns Murad AHMADIYEV (AZE) from par terre in the 97kg final. (Photo: United World Wrestling / Kadir Caliskan)

In one of the marquee matches of the night, Saravi held his own to beat world bronze medalist Murad AHMADIYEV (AZE) in the 97kg final.Saravi and Ahmadiyev were clearly a notch up the field in Riyadh in their weight class and reached the final with ease. But when the two clashed, Saravi clearly had a gameplan to not get caught in any upset.

Ahmadiyev had pinned Artur ALEKSANYAN (ARM) at the World Championships after a block when the Armenian was trying a gut wrench. So when Saravi got the chance in par terre in the final, he only tried a gut wrench once and then let the referee call neutral.

Saravi went into the break leading 3-0. He was called passive in the second period and put in par terre but he defend the position and gave only one point. As Ahmadiyev struggled with his conditioning, Saravi managed to score two stepouts and win the gold medal with a 5-1 score.

The Iranian has now not lost since the 2023 World Championships in Belgrade, extending his winning run to over two years.

Fardin HEDAYATI (IRI)Fardin HEDAYATI (IRI) prepares to throw Mohamed ABDELLATIF (EGY) during the 130kg final. (Photo: United World Wrestling / Kadir Caliskan)

At 130kg, rising star Fardin HEDAYATI (IRI) too has a great winning run. Since his U20 World Championships final loss in 2022, Hedayati has not lost an international bout and capped his 2025 season with gold medal at the Islamic Solidarity Games 2025.

Placed in Group A of the Nelson bracket, Hedayati topped his group before winning the semifinal with ease. In the final, he faced Abdellatif MOHAMED (EGY), who the Iranian defeated in the first group bout 3-0.

If that was a warm-up win, Hedayati showed what he is capable of, winning the final in just 35 second via fall against Abdellatif. He began with a four-point throw which was challenged by Egypt only to lose the challenge.

Leading 5-0, Hedayati hit an arm-throw for two points before dragging Abdellatif for another takedown with his back on the mat. Hedayati held the Egyptian in that position and secured the fall to end the match and capture the gold medal.

Aktenge KEUNIMJAEVA (UZB)Aktenge KEUNIMJAEVA (UZB) celebrates after winning the 50kg final. (Photo: United World Wrestling / Kadir Caliskan)

Three women's wrestling weight classes were also in action on Wednesday in Riyadh and three different countries won gold medals.

At 50kg, Aktenge KEUNIMJAEVA (UZB) needed a hip-toss in the last 30 seconds to score four points against Miesinnei GENEISI (NGR) and take a 5-1 lead. The Uzbekistan wrestler led 1-0 at the break after Geneisi's passivity. But the Nigerian took an 1-1 criteria lead in the last minute when Keunimjaeva was called passive.

Desperate to find an opening, Keunimjaeva locked both of Geneisis' arms and tossed her for four points, taking a 5-1 lead and defending it to win the gold medal.

Christianah OGUNSANYA (NGR)Christianah OGUNSANYA (NGR) won the gold medal at 53kg. (Photo: United World Wrestling / Kadir Caliskan)

The winning country was reversed in the 53kg final as Christianah OGUNSANYA (NGR) defeated Shokhida AKHMEDOVA (UZB), 11-1, to win the gold medal.

Akhmedova failed to match the power of Ogunsanya who kept scoring with counter takedowns. She scored a takedown and a turn using lace to win the bout 11-1.

The final gold medal of the night went to former U23 world champion Zhala ALIYEVA (AZE) who defeated European silver medalist Elvira SULEYMAN (TUR) in the 57kg final.

Aliyeva, who had defeated Suleyman in Round 1 bout as well, faced the Turkish wrestler again and kept it simple. She scored three takedown before giving up one in the final few seconds. She managed to hold on to her 6-2 lead for the win.

Photo

RESULTS

Greco-Roman

97kg
GOLD: Mohammadhadi SARAVI (IRI) df. Murad AHMADIYEV (AZE), 5-1

BRONZE: Beytullah KAYISDAG (TUR) df. Mohamed GABR (EGY), 3-1
BRONZE: Rouabah FADI (ALG) df. Ibrahim FALLATAH (KSA), 8-0

130kg
GOLD: Fardin HEDAYATI (IRI) df. Abdellatif MOHAMED (EGY), via fall (9-0)

BRONZE: Fatih BOZKURT (TUR) df. Roman KIM (KGZ), 11-2

Women's Wrestling

50kg
GOLD: Aktenge KEUNIMJAEVA (UZB) df. Miesinnei GENEISI (NGR), 5-1

BRONZE: Elnura MAMMADOVA (AZE) df. Chebila CHEIMA (ALG), 7-0

53kg
GOLD: Christianah OGUNSANYA (NGR) df. Shokhida AKHMEDOVA (UZB), 11-1

BRONZE: Aruuke KADYRBEK KYZY (KGZ) df. Yusma DESWITA (INA), via fall (3-0
BRONZE: Zeinep BAYANOVA (KAZ) df. Vatansulton SHAKARSHOEVA (TJK), 14-3

57kg
GOLD: Zhala ALIYEVA (AZE) df. Elvira SULEYMAN (TUR), 6-2

BRONZE: Tekouk ACHOUAK DJAMILA (ALG) df. Sezim ZHUMANAZAROVA (KGZ), via fall (14-3)