#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.

Development

More than Medals Asia 2024 wraps up in Jordan

Wednesday, July 31, 2024 - 17:21 By United World Wrestling Press

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DEAD SEA, Jordan (July 31, 2024) - The "More than Medals Asia 2024" training camp, organized by United World Wrestling in cooperation with the Jordan Wrestling Federation, was held from June 26 to July 3, 2024, at the Grand East Hotel on the Dead Sea, Jordan. This camp aimed to provide a platform for wrestlers and coaches from various countries to come together, exchange experiences, and enhance their skills in the sport of wrestling.

Participation
A total of 35 wrestlers and coaches from six countries actively participated in the training camp. The diverse representation added to the cultural exchange and enriched the learning experience for all participants.

Training Sessions
The training sessions were expertly led by UWW Educator and two-time Olympian Hassan Madany from Egypt. His vast experience and expertise provided invaluable insights and guidance to the young athletes. Through a combination of practical drills and theoretical lessons, participants were able to enhance their skills, techniques, and understanding of wrestling, making significant progress in their development.

Antidoping Seminar
As part of the camp, an antidoping seminar was conducted by officials from the Jordan National Anti-Doping Agency (JOR NADA). The seminar aimed to raise awareness about antidoping regulations and promote clean and fair competition among the athletes. Participants gained valuable insights into the importance of maintaining integrity in sports.

Lecture on Wrestler Nutrition
Prof. Dr. Ahmed Al-Tamimi from the University of Baghdad's College of Physical Education and Sports Sciences delivered a comprehensive lecture on wrestler nutrition during and after competition. Dr. Al-Tamimi, who also led the Iraqi team at the camp, shared his extensive knowledge on dietary strategies to optimize performance and recovery. The lecture provided participants with practical advice and scientific insights, equipping them with the necessary tools to manage their nutrition effectively throughout their wrestling careers.

Coach Course
Hassan Madany also conducted a comprehensive coach course, offering theoretical material from UWW coach courses. The session included discussions on training methods, athlete safety, and the quality of coaching. Coaches had the opportunity to engage in meaningful dialogue, exchange best practices, and explore strategies to enhance their coaching skills and better support their athletes' development.

Sightseeing Tou
Participants enjoyed a sightseeing tour to the famous Mount Nebo, the memorial of Moses. They explored the historical site and appreciated its significance. The tour included a lunch at a restaurant with a stunning view of Mount Nebo, offering a perfect blend of cultural enrichment and relaxation. Additionally, the participants had the opportunity to learn about the local history and traditions, enhancing their overall experience of Jordan's rich heritage.

Conclusion
The 2024 More than Medals Asia training camp in Jordan was a resounding success, providing invaluable experiences and learning opportunities for all participants. Participants expressed their happiness and satisfaction with the camp, noting the positive impact it had on their development and team spirit. This camp not only focused on athletic development but also on cultural exchange and personal growth.

We extend our gratitude to the Jordan Wrestling Federation for their support and cooperation in organizing this event. The success of this training camp highlights the importance of such initiatives in promoting the development of wrestling in Asia. We look forward to continuing our efforts to support and nurture young wrestling talents in the region.