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Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.

Zhumanarova, Medet Kyzy give Kyrgyzstan double gold at ISG 2025

Thursday, November 20, 2025 - 17:27 By Vinay Siwach

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RIYADH, Saudi Arabia (November 20) -- Kyrgyzstan was the most successful nation on day three of the Islamic Solidarity Games 2025 with three gold medals out of five on offer.

Three weight classes in women's and two in Freestyle were in action in Riyadh at the Games and Kyrgyzstan captured three gold medals with Paris Olympic silver medalist Meerim ZHUMANAZAROVA (KGZ) leading the way.

Zhumanazarova powered her way to the 68kg gold medal. Facing Svetlana OKNAZAROVA (UZB) in the final, Zhumanazarova hit a counter four-pointer to extend her lead to 7-0 before hitting a takedown and turn to finish the final 11-0.

"It was an easy tournament for me," Zhumanazarova said. "I have not wrestled well since Paris majorly due to the ankle injury I suffered."

Now that she is back to full fitness and winning, Zhumanazarova aims to compete more often year with Asian Championships, World Championships and Asian Games lined up.

"Next year, I will make sure to compete at all three major tournaments," she said.

Aiperi MEDET KYZY (KGZ)Aiperi MEDET KYZY (KGZ) celebrates after beating Damola OJO (NGR) in the 76kg final. (Photo: United World Wrestling / Kadir Caliskan)

Joining Zhumanazarova on the top of the podium was world silver medalist and Asian champion Aiperi MEDET KYZY (KGZ) who came alive in the second period of the 76kg final against Damola OJO (NGR).

Ojo led 1-1 on criteria when she scored a stepout in the second period but Medet Kyzy scored a takedown and then moved to the legs to lock a lace and turn Ojo four times for an 11-1 technical superiority.

Medet Kyzy's gold medal was the second for Kyrgyzstan in women's wrestling, same as Nigeria. Azerbaijan and Uzbekistan finished the competition with one gold each.

Esther KOLAWALE (NGR)Esther KOLAWALE (NGR) defeated Ruzanna MAMMADOVA (AZE) with a last-second takedown in the 62kg final. (Photo: United World Wrestling / Kadir Caliskan)

U23 world bronze medalist Esther KOLAWALE (NGR) needed a final-second takedown against Ruzanna MAMMADOVA (AZE) to win the 62kg gold medal. She scored a takedown when Mammadova was on the activity clock to lead 3-0 and hoped to run out the clock with that lead.

However, Mammadova got on a single-leg attack in the second period which she converted into a takedown during the Nigerian's activity period. Kolawale tried to open the fingers of Mammadova which made the referees dock on point for caution, making it 4-3 for Mammadova with 16 seconds left. 

Kolawale first scored a stepout with 12 seconds remaining to make it 4-4 but Mammadova had the criteria lead because of the caution against Kolawale. But she then hit a takedown with three seconds on the clock to claim a 6-4 and the win as well.

Rahman AMOUZAD (IRI)Rahman AMOUZAD (IRI) scores on Abdulmazhid KUDIEV (TJK) in the 65kg final. (Photo: United World Wrestling / Kadir Caliskan)

Amouzad dominates to gold

World champion Rahman AMOUZAD (IRI) had not trouble in winning the 65kg gold medal after he defeated Abdulmazhid KUDIEV (TJK), 12-2, in the final.

Kudiev gave an early scare when he scored a takedown on Amouzad to go 2-0 up but the Iranian gather himself and scored three stepouts before the break to lead 3-2. Kudiev then tried to hit a double-leg but Amouzad countered with a beautiful chest wrap throw for four points to make it 7-2.

Tajikistan challenged, asking for two points but at no point in the exchange did Kudiev manage to expose or control Amouzad who now led 8-2 for the lost challenge. Two stepouts and a takedown later, Amouzad captured the gold medal with a technical superiority win.

Earlier in the day, Amouzad faced world bronze medalist Umidjon JALOLOV (UZB) in the quarterfinals and came out on top 4-0. The win included three stepout and one point for Jalolov's passivity.

Abdumalik KARACHOV (KGZ)Abdumalik KARACHOV (KGZ) counters Islam BAZARGANOV (AZE) to score four points. (Photo: United World Wrestling / Kadir Caliskan)

Kyrgyzstan won gold medals not only in Women's Wrestling but also in Freestyle as Abdumalik KARACHOV (KGZ) won at 57kg, beating Islam BAZARGANOV (AZE), 9-3, in the final.

Karachov had a field day in Riyadh as he defeated world and Olympic bronze medalist Gulomjon ABDULLAEV (UZB) in the quarterfinals before a convincing win in the final.

Bazarganov was down 2-1 with 24 seconds left in the final when he hit a strong snap on Karachov who managed to stay on his feet and countered with a duckunder and get four points.

Bazarganov got one point for reversal but Azerbaijan challenged the call, asking for four points but lost it as Karachov never came in danger. The Kyrgyzstan wrestler then scored a match-ending takedown to win 9-3.

 

Photo

RESULTS

Women's Wrestling

62kg
GOLD: Esther KOLAWALE (NGR) df. Ruzanna MAMMADOVA (AZE), 6-4

BRONZE: Selvi ILYASOGLU (TUR) df. Rebecca AMONGI (UGA), 
BRONZE: Nigina SABIROVA (UZB) df. Aylah MAYALI (PLE), 11-0

68kg
GOLD: Meerim ZHUMANAZAROVA (KGZ) df. Svetlana OKNAZAROVA (UZB), 11-0

BRONZE: Nigar MIRZAZADA (AZE) df. Halima AKTER (BAN), via forfeit
BRONZE: Irina KAZYULINA (KAZ) df. Ndiffo AIMELDA (CMR), via fall (6-0)

76kg
GOLD: Aiperi MEDET KYZY (KGZ) df. Damola OJO (NGR), 11-1

BRONZE: Elmira SYZDYKOVA (KAZ) vs. Elmira YASIN (TUR), via fall (7-0)
BRONZE: Samar HAMZA (EGY) df. Wilita PELAGIE (CMR), 5-1

Freestyle

57kg
GOLD: Abdumalik KARACHOV (KGZ) df. Islam BAZARGANOV (AZE), 9-3

BRONZE: Ali MOMENI (IRI) df. Sayed ZAZAI (AFG), 11-0
BRONZE: Gulomjon ABDULLAEV (UZB) df. Ismael CAMARA (GUI), 10-0

65kg
GOLD: Rahman AMOUZAD (IRI) df. Abdulmazhid KUDIEV (TJK), 12-2

BRONZE: Umidjon JALOLOV (UZB) df. Ali RAHIMZADE (AZE), 8-3
BRONZE: Bilol SHARIP UULU (KGZ) df. Alibeg ALIBEGOV (BRN), 10-0