#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.

#development

Moldova steps up, hosts coaching and referee courses

Wednesday, December 10, 2025 - 19:57 By United World Wrestling Press

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KISHINEV, Moldova (December 10) -- Moldova, a country rich with wrestling history and some good performances in recent years, continues to develop the sport.

Moldovan Wrestling Federation has taken steps to train and improve its coaches, referees and wrestlers and organized two courses [Level 3 Coaching and Level 2 National Referee] and a competition from November 23 to 29.

The two courses were organized in conjunction with Olympic Solidarity, UWW and Moldova Olympic Committee. United World Wrestling also supported their national tournament that was held at the conclusion of the courses.

"We are pleased with the successful implementation of the Level 3 coaching program and Level 2 referee program," said Ivan GHEORGHIU, President of the Moldova Wrestling Federation. "The course introduced modern international coaching and refereeing methodologies that are essential for the continued development of wrestling in Moldova. We value the collaboration with UWW and Olympic Solidarity and look forward to further educational initiatives."

The Level 3 coaching course was led by Yusup ABDUSALAMOV (UWW Educator). The course focused on performance analysis periodization and preparation, coaching philosophy training load management, and safe sport. There were 17 individuals that participated in the course.

“The course progressed smoothly and the participants showed interest, discipline, and engagement during all sessions," Abdusalamov said. "They actively participated in theoretical discussions and performed well during practical and micro-training tasks. I am confident that the skills they developed will significantly improve the effectiveness of their training work."

Anatolie GUIDEA, one of the coaches who attended the course expressed his appreciation and said, "I greatly appreciated the depth of information on periodization and training load management. The micro-training sessions were especially useful, as they provided clear practical tools that I can apply immediately in my own training environment."

Moldova

The Level 2 referee course was also held and was called Referee Foundations. This course was led by Igor LIGAY (IS Referee and UWW Educator) and included 22 participants.

During the course, the referees went through more advanced scoring situations including risk, out of bounds, takedown and control, and attack vs counter attack. They also worked on strategies for controlling the bout and being a mat chairman. Their training included theoretical and practical sessions.

"All participants actively took part in discussions, successfully handled practical exercises during the competitions, and I am confident that the skills and knowledge they acquired will enhance their effectiveness and raise the overall standard of judging at competitions," Ligay said.

In addition to the courses, Moldova hosted a national competition that was also supported by UWW. This competition featured wrestlers from 26 clubs and included 134 Freestyle wrestlers, 121 Greco-Roman wrestlers, and 27 women wrestlers.