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Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.

#UWWAwards

UWW Breakout Wrestlers of 2025: Hidlay, Farokhi, Onishi

Monday, December 15, 2025 - 12:24 By Eric Olanowski

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CORSIER-SUR-VEVEY, Switzerland (December 14) -- The 2025 Breakout Wrestlers of the Year were not the ones anyone circled heading into the season. They weren’t the favorites, or the ones analysts picked to walk away from the season as world medalists.

They were the outsiders, largely unproven and underestimated. But that all changed in a single season when they smashed expectations, catapulting themselves into world-wide stardom with world-title runs that nobody saw coming.

Freestyle Breakout Performer of the Year: Trent HIDLAY (USA)

Before 2025, Hidlay had never climbed to the top of a podium at an international event. His  2025 season even began with more doubt than promise, dropping his second match of the year to rising Azeri phenom Arsenii DZHIOEV (AZE) at the Zagreb Open. But that loss lit a fuse. From that moment on, the 26-year-old didn’t just improve -- he transformed.

Hidlay unleashed a stunning 13-match win streak and collected gold medals at the Pan-American Championships, the Budapest Ranking Series and the World Championships. Along the way, he knocked off giants -- Dauren KURUGLIEV (GRE), Miriani MAISURADZE (GEO), and Osman NURMAGOMEDOV (AZE), just to name a few.

Then came the finale: a world finals comeback for the ages. Down and all but finished, Hidlay stormed back to defeat Amanula GADZHIMAGOMEDOV (UWW). In one year, Hidlay didn’t just win -- he arrived.

Greco-Roman Breakout Performer of the Year: Gholemreza FAROKHI (IRI)

When opportunity knocked, Farokhi wasn’t just there to answer it, he was there to kick the door off its hinges. The 23-year-old stepped into Iran’s senior lineup for the first time in his career and tore through anyone in front of him -- whether it was at 82kg or 87kg.

Farokhi bulldozed his way to gold medals at the two World Championships he participated in. He racked up a perfect 17-0 record, including 11 technical superiority wins and six decisions, sweeping gold at the World Championships, U23 World Championships, the Islamic Solidarity Games, and the Zagreb Open Ranking Series.

Women’s Wrestling Breakout Performer of the Year: Sakura ONISHI (JPN)

At 19 years old, Onishi entered the senior circuit with massive goals but had zero experience and zero fear. In mere months, she became a problem no one had an answer for.

Onishi tore through the season with a flawless 15-0 record, capturing titles at the Senior and U20 World Championships, the Asian Championships, and the Muhamet Malo Ranking Series. Her dominance wasn’t subtle -- it was exactly what you’d expect from a Japanese women’s wrestler -- 11 tech falls, three pins, and a decision, outscoring opponents 158-17.