#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.

#WrestleAmman

U17 Worlds: Another Petriashvili rises; U.S. beats Iran for FS team title

Sunday, August 25, 2024 - 21:04 By Vinay Siwach

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AMMAN, Jordan (August 25) -- A new Petriashvili is on the block. The younger brother of the newly crowned Olympic champion Geno PETRIASHVILI (GEO), Konstantine, became the U17 world champion on Sunday in Amman.

The younger Petriashvili showed exceptional wrestling, identical to Geno, over two days to win the 92kg weight class and win his first world title.

Last year, he finished with a bronze medal in the 80kg weight class but jumped to 92kg this year. He won the U17 European Championships in Novi Sad in July and now has both the continental and world titles. Petriashvili is set to compete at the U20 World Championships next week in Pontevedra, Spain.

In other finals, the United States won two gold medals, Iran captured one while Kyrgyzstan, which won two golds on Saturday, added another on Sunday.

The United States won the team title with 152 points, 20 more than second-place Iran. Kyrgyzstan finished third with 104 points, its first-ever podium finish at the U17 World Championships.

In the final, Petriashvili was up against Rodion SANAKOEV (AIN) and constantly hit the double-leg attack. He scored no success using that attack and was put on the activity clock in the first period.

As Sanakoev built an attack, Petriashvili defended well and scored exposure for two points. He led 2-0 at the break and defended every attack from Sanakoev to keep the two-point lead. Petriashvili got a takedown in the final 30 seconds after Sanakoev failed to defend using chest wrap. He scored two turns to extend his lead to 8-0 as the clock expired.

Konstantine PETRIASHVILI (GEO)Konstantine PETRIASHVILI (GEO) defeated Rodion SANAKOEV (AIN) 8-0 in the 92kg final. (Photo: United World Wrestling / Kadir Caliskan)

"I am Konstantine. U17 world champion. Last year I won the bronze medal," a jubilant Petriashvili said after the final. "The final was very difficult. I was tired in the middle."

After winning the final, Konstantine broke out in a celebration similar to Geno's, punching his fist in the air with a roar.

"My brother is the best and king of wrestling," he said. "I have no pressure. I think its good when they tell me I am Geno's brother."

Samuel SANCHEZ (USA)Samuel SANCHEZ (USA) celebrates after winning the 45kg gold medal at the U17 World Championships. (Photo: United World Wrestling / Kadir Caliskan)

U.S. wins title

Samuel SANCHEZ (USA) had to come from behind and Domenic MUNARETTO (USA) won his second U17 world title to held the United States win the team title over Iran, its second in three years.

Sanchez was down 5-0 against Amirabbas RAMEZANI (IRI) after the first period in the final but came back strongly in the second period. He cut the lead to two points after Ramezani was penalized for a singlet pull and he gave up a takedown.

Ramezani defended most of the period but Sanchez hit a smart go-behind and exposure to make it 7-5. A turn using trap-arm gave him a 9-5 lead which he defended till the clock expired.

Domenic MUNARETTO (USA)Domenic MUNARETTO (USA) defeated Frederick BACHMANN (PUR) in the 51kg final. (Photo: United World Wrestling / Kadir Caliskan)

Munaretto, who won 45kg gold at the 2022 U17 Worlds, added another by beating Frederick BACHMANN (PUR), 3-1, in the 51kg final.

Bachmann, who was trying to become the first Puerto Rican to win gold at U17 Worlds in 49 years, fell short, a day after his brother Joseph met with the same fate in the 55kg final.

Both wrestlers were put on activity clocks but it was Munaretto who got the advantage as Bachmann was on the clock in the second period. This gave Munaretto a 1-1 criteria lead. Bachmann tried his best to score a point but failed and a desperate attempt in the final second saw him fall on his back, which gave Munaretto another two points.

With a clean record in the final, Munaretto completed an incredible run in the tournament in which he did not given up a takedown for any points.

"I have been wrestling a lot," Munaretto said. "I have control of my ties."

Abolfazl SHAMSIPOUR (IRI)Abolfazl SHAMSIPOUR (IRI) won the gold medal at 71kg. (Photo: United World Wrestling / Kadir Caliskan)

Iran crowned a champion at 71kg after U17 Asian champion Abolfazl SHAMSIPOUR (IRI) defeated returning bronze medalist Manuel WAGIN (GER), 1-1 in the final. Shamsipour denied Germany its first-ever U17 world champion in Freestyle.

The final was decided after Shamsipour was awarded a point for Wagin's passivity, in the second period, giving the Iranian a 1-1 criteria lead. There were no more points in the match and Shamsipour won 1-1.

Omurbek ASAN UULU (KGZ)Omurbek ASAN UULU (KGZ) gave Kyrgyzstan its third gold of the U17 World Championships. (Photo: United World Wrestling / Kadir Caliskan)

Kyrgyzstan added a gold and a bronze medal to its two golds from Saturday and finished third in the team race. After Kursantbek ISAKOV (KGZ) at 55kg and Rustamzhan KAKHAROV (KGZ) at 65kg won gold medals, Omurbek ASAN UULU (KGZ) won the gold medal at 60kg while Marlen ABDRAIMOV (KGZ) won bronze at 51kg.

Asan  Uluu was up against Huseyn ISMAYILOV (AZE) in the final and at no point he was in any sort of trouble in the match. He scored a takedown and stepout in the first period to lead 3-0. He went for a bear hug throw but Ismayilov slipped out of the grip and Asan Uulu fell out of bounds to give one point to the Azerbaijan wrestler.

A stepout made it 4-1 for Asan Uulu and a point at the end of the bout gave him the 5-1 lead and the gold medal.

df

RESULTS

45kg
GOLD: Samuel SANCHEZ (USA) df. Amirabbas RAMEZANI (IRI), 9-5

BRONZE: Dzhamal BAKAEV (AIN) df. Mher HAKOBYAN (ARM), 11-0
BRONZE: Ravan HASANZADE (AZE) df. Bekzat AMANGELDY (KAZ), via fall (4-6)

51kg
GOLD: Domenic MUNARETTO (USA) df. Frederick BACHMANN (PUR), 3-1

BRONZE: Jinnosuke OKONOGI (JPN) df. Akhmed ATANGERIEV (AIN), 7-4
BRONZE: Marlen ABDRAIMOV (KGZ) df. Ozodbek ALIJONOV (UZB), 17-6

60kg
GOLD: Omurbek ASAN UULU (KGZ) df. Huseyn ISMAYILOV (AZE), 5-1

BRONZE: Hayk AVANESYAN (ARM) df. Danoush JOWKAR (GBR), 5-2
BRONZE: Itsuki YONASHIRO (JPN) df. Jordyn RANEY (USA), via inj. def.

71kg
GOLD: Abolfazl SHAMSIPOUR (IRI) df. Manuel WAGIN (GER), 1-1

BRONZE: Fatih AYDIN (TUR) df. Mark LAPOSA (HUN), 6-5
BRONZE: Kairi ITO (JPN) df. Melvin MILLER (USA), 7-2

92kg
GOLD: Konstantine PETRIASHVILI (GEO) df. Rodion SANAKOEV (AIN), 8-0

BRONZE: Elijah DIAKOMIHALIS (USA) df. Aliaksei KHADUNOU (AIN), 8-3
BRONZE: Amir Reza ALI POUR (IRI) df. Michealjeet Singh GREWAL (CAN), 10-5