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Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.

#WrestlePontevedra

Wrestling legend Medved, three-time Olympic champion, passes away aged 86

Monday, September 2, 2024 - 09:36 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (September 2) -- Aleksandr MEDVED, the most successful Freestyle wrestler with 10 Olympic and World Championships gold medals, died on Monday aged 86 years.

Medved made his international debut at the 1961 World Championships, where he won bronze in the 87kg weight class. A year later, he jumped to 97kg and won the gold medal at the World Championships.

Barring 1965, Medved won all the World Championships gold medals from 1962 to 1971, majorly competing in the +100kg. He was considered small for the weight class, yet he dominated it for more than a decade.

Apart from winning seven gold medals, Medved also won a silver medal (1965) and a bronze medal (1961) at the World Championships.

Aleksandr MEDVEDAleksandr  MEDVED as a referee in a wrestling bout. (Photo: IMAGO / ITAR-TASS)

"The passing of Aleksandr saddens us," United World Wrestling President Nenad LALOVIC said. "He was an ambassador of our sport and his achievements show that the world regarded him as the best."

"It's a great loss to the wrestling world and we are with the Medved family in this time of grief."

Medved won his first Olympic gold medal in 1964 at the Tokyo Olympic Games in the 97kg weight class. He repeated as the Olympic champion in the +97kg at the 1968 Mexico City Olympic Games, beating Osman DURALIEV (BUL). The two met in the 1972 Munich Olympic Games in the +100kg final and Medved defeated Duraliev again to win his third Olympic gold medal.

He also has three European Championships titles as well.

After retiring from the sport, Medved was actively involved in coaching. He was inducted into the UWW Hall of Fame in 2003.

United World Wrestling expresses its condolences to the Medved family.