#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

Share this article

CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.

#WrestleZagreb

Zagreb Open FS, GR Preview: Stars try to find space in Olympic weights

Thursday, January 4, 2024 - 08:08 By Vinay Siwach

Share this article

ZAGREB, Croatia (January 4) -- More than 550 wrestlers will reach Zagreb for the season-opening Ranking Series event and it's no surprise that the Olympic weight classes have higher entries than the non-Olympic ones.

As the qualification for the Paris Olympics this year begins two months later, wrestlers are trying to fit in the respective Olympic weight classes for the Games in August.

That has led to two-time 92kg world champion Kamran GHASEMPOUR (IRI) jump to 97kg on his return to the mat after an absence of more than a year. He last competed at the World Cup in December 2022. His debut there at 97kg ended in a loss to world champion Kyle SNYDER (USA). The two may face again as Snyder is also coming to Zagreb.

Ghasempour will have to make sure he is in peak fitness as he may have to battle with compatriot Amirali AZARPIRA (IRI) for the spot on the team.

Another former world and Olympic champion was expected to return to an Olympic weight class but Jordan BURROUGHS (USA), who last competed at 74kg internationally four years ago, pulled out Wednesday.

But the USA will still see a good representation as Jason NOLF (USA) is headed to Zagreb to challenge international stars. The challengers include Dzhabrail GADZHIEV (AZE), Georgios KOUGIOUMTSIDIS (GRE), Yones EMAMI (IRI) among others.

Zelimkhan KHADJIEV (FRA) is returning at 74kg as his ban for a doping violation is over.

Amirreza MASOUMI (IRI)Amirreza MASOUMI (IRI) will challenge world champion Amir Hossein ZARE (IRI) at 125kg. (Photo: UWW / Amirreza Aliasgari)

At 125kg, Iran has sent both Amirreza MASOUMI (IRI) and world champion Amir Hossein ZARE (IRI) as it looks to finalize the team for the Olympics using international competitions. Other world medalists entered in the weight class are Geno PETRIASHVILI (GEO) and Mason PARRIS (USA).

As usual, the 65kg weight class will see some big names trying to upset each other. World silver medalist Sebastian RIVERA (PUR) and bronze medalist Vazgen TEVANYAN (ARM) are both entered along with former world champion Rahman AMOUZAD (IRI) who will look to beat Abbas EBRAHIMZADEHSAVADKOUHI (IRI) to cement his place in the Iran national team.

Other mini battles include John DIAKOMIHALIS (USA) and Joseph MCKENNA (USA). The latter defeated Diakomihalis in Taraz in November. Azerbaijan may be trying to push Ziraddin BAYRAMOV (AZE) at 65kg after Haji ALIYEV (AZE) failed to win the Olympic quota at the World Championships.

92kg world silver medalist Osman NURMAGOMEDOV (AZE) is going down to 86kg where he will also have U20 world champion Rakhim MAGAMADOV (FRA), 79kg world silver medalist Vladimeri GAMKRELIDZE (GEO), world bronze medalist Azamat DAULETBEKOV (KAZ), Osman GOCEN (TUR), Zahid VALENCIA (USA) and Chandler MARSTELLER (USA).

Luis ORTA (CUB)Luis ORTA (CUB) and Hasrat JAFAROV (AZE) are likely to meet in Zagreb again. The bout will be a rematch of the World Championships final at 67kg. (Photo: Kadir Caliskan)

Greco-Roman

A World Championships final rematch is on the cards at 67kg as world champion Luis ORTA (CUB) and Hasrat JAFAROV (AZE) are entered. But the weight class also has HUSIYUETU (CHN) who defeated Orta twice last year, Tokyo bronze medalist Mohamed ELSAYED (EGY), Danial SOHRABI (IRI), former world champion Sebastian NAD (SRB) and Tokyo silver medalist Parviz NASIBOV (UKR).

The 87kg will also see some big names as Islam ABBASOV (AZE) and 82kg world champion Rafig HUSEYNOV (AZE) challenge for that one spot on the Azerbaijan team. Former world silver medalist Kiryl MASKEVICH (AIN) is also entered.

Hungary has decided to go with Istvan TAKACS (HUN) and joint-world champion David LOSONCZI (HUN) while Iran is sending Alireza MOHMADIPIANI (IRI). Marcel STERKENBURG (NED), Exauce MUKUBU (NOR) and Milad ALIRZAEV (AIN) can challenge the big names.

Burhan AKBUDAK (TUR)Burhan AKBUDAK (TUR), a regular at 82kg, is going down to the Olympic weight class of 77kg. (Photo: UWW / Kadir Caliskan)

Turkiye is trying to find a representative for the qualifiers at 77kg with Burhan AKBUDAK (TUR), Yunus BASAR (TUR) and Ahmet YILMAZ (TUR) entered for the competition. Basar lost in the Turkish national competition while Yilmaz won gold.

World silver medalist Sanan SULEYMANOV (AZE) is entered along with 72kg world champion Ibrahim GHANEM (FRA), Idris IBAEV (GER), former world silver medalist Zoltan LEVAI (HUN), Amir Ali ABDI (IRI), world bronze medalist Nao KUSAKA (JPN), former 72kg world champion Ali ARSALAN (SRB) and Kamal BEY (USA).

At 97kg, Murat LOKIAYEV (AZE) and Murad AHMADIYEV (AZE) are battling for one spot for Azerbaijan while U20 world champion Abubakar KHASLAKHANAU (AIN) and U23 world champion Pavel HLINCHUK (AIN) are also entered. Hungary is sending Tamas LEVAI (HUN) and Alex SZOKE (HUN).

World bronze medalist Artur OMAROV (CZE), Tokyo fifth-placer Arvi SAVOLAINEN (FIN), former Asian champion Mehdi BALIHAMZEHDEH (IRI) and Tyrone STERKENBURG (NED) are also in.

Like last year, Oscar PINO (CUB) will be the favorite to win the 130kg world medal as he competes alongside Sabah SHARIATI (AZE), Beka KANDELAKI (AZE), Lingzhe MENG (CHN), Fardin HEDAYATI (IRI), Sergei SEMENOV (AIN) and Adam COON (USA) among others.

At 60kg, Edmond NAZARYAN (BUL) will be looking to get back to form after a disappointing World Championships. He will be joined by Nihat MAMMADLI (AZE), world bronze medalist Liguo CAO (CHN), 55kg world silver medalist Nugzari TSURTSUMIA (GEO), former world champion Victor CIOBANU (MDA) and Anvar ALLAKHIAROV (AIN).