#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.

#development

British Wrestling hosts Level 3 Coaching Course following first-ever GB Grand Prix

Monday, January 8, 2024 - 14:29 By United World Wrestling Press

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MANCHESTER, England (January 8) – British Wrestling organized the first-ever Great Britain Grand Prix December 2-3. This competition was part of the UWW Development Department’s REDT programme and conducted in conjunction with Olympic Solidarity and British Wrestling. The REDT (Regional Education Development Tournament) is a programme designed to partner education activities with a competition to help develop wrestling across a region. Prior to the competition, a Level 3 Coaching course was conducted for 15 coaches from Great Britain (GBR), Austria (AUS), and the Netherlands (NED). This course focused on developing a coaching philosophy and an introduction into periodisation principles. 

The course was conducted by Mr. Zac DOMINGUEZ (USA). Coach Dominguez is a Gold Level Coach for USA Wrestling and has coached at numerous Continental and World Championship events. He also runs a top club and was able to relate very well to the coaches as many of them were coaching at their own clubs. “My favorite was discussing philosophy, because many of them had their own clubs and I could relate to their “problems” very well,” said Dominguez.

In addition to helping the coaches develop their philosophy for coaching, the course also targeted performance planning for wrestlers through video analysis, periodization principles, nutrition, and better understanding the rules of wrestling. The sessions included theoretical and practical sessions. Dr. Saam FALAHATI (Chief Medical Officer for British Wrestling) led the training on Nutrition and Hydration. Mr. Vaclav SCHEINER (CZE) was the assigned Referee Delegate for the competition and a certified UWW Educator. He conducted a session with the coaches on better understanding and using the rules of wrestling.

“The participants were very competent and understanding of the course materials. They were prepared very well from Level 1 and 2 UWW Certification. I was very pleased because we had great conversations and practical sessions” said Dominguez.

“British Wrestling targeted the level 3 UWW coaching course to help develop our coach’s knowledge of performance planning and developing athletes over the longer term," said Craig Anthony, Chief Executive Officer for British Wrestling. The course was expertly delivered and incredibly well received by our pathway coaches. Zac, Saam, and Vaclav provided expert knowledge and a fun learning environment that benefited everyone in the course. We are excited to see how this learning translates into improving our young developing athletes."

“After successfully finishing both levels 1 and 2 of the United World Wrestling coaching course, I was eagerly anticipating the opportunity to engage in the UWW level 3 course held in Manchester. During the program, I gained valuable insights into periodization in planning, video analysis, coaching philosophy development, evaluation of holds for Freestyle, Greco-Roman, and Women's Wrestling, as well as nutrition and hydration for wrestling," said Steve McKeown. "I extend my gratitude to UWW Educator Zac Dominguez from the USA, UWW Referee Václav Scheiner from the Czech Republic, UWW Doctor Saam Falahati from Scotland, and British Wrestling for hosting this event.”