#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.

#WrestleZagreb

Zagreb Open: Azarpira beats Snyder; Zare, Susaki dominate

By Vinay Siwach

ZAGREB, Croatia (January 11) -- He was ready to take over the 97kg weight class in Iran after the Tokyo Olympics. He won the U23 World Championships aged 19 years. He repeated as the champion in 2022. But then Mojtaba GOLEIJ (IRI) rose along with Mohammad MOHAMMADIAN (IRI).

After spending a year struggling at 92kg because of the decision of Iran's management, Amirali AZAPIRA (IRI) is back to his best at 97kg. He defeated Goleij and Mohammadian in Iran and shocked the wrestling world on Thursday with a controlled win over Kyle SNYDER (USA) at the Zagreb Open to win the gold medal.

Snyder, who was the favorite to win the gold medal, especially after his easy 4-0 win over Kamran GHASEMPOUR (IRI) in the semifinal, was shut down by Azarpira in the second period, suffering a 6-3 loss after leading 3-0.

Amirali AZARPIRA (IRI)Amirali AZARPIRA (IRI) scores on Kyle SNYDER (USA) in the 97kg final. (Photo: UWW / Kadir Caliskan)

Memories from last year's Zagreb Open final must have flashed for Azarpira as he lost that match 3-0 to return with a silver medal. But this year, despite Snyder's 3-0 lead, Azarpira continued his attacks and scored two takedowns in the second period to win 6-3.

"I had already thought about the final," Azarpira said. "I had practiced with the other guys [on the Iran team] for a long time for this competition. Last year, I lost to Snyder in the same tournament and the same final but this year, I was confident that I could defeat him."

Snyder led 1-0 at the break after Azarpira was on the activity clock and opened the second period with a takedown to lead 3-0. But Azarpira answered with a takedown of his own to make it 3-2 and added a stepout which Snyder challenged but lost.

Azarpira led 4-3 with over a minute remaining in the final and Snyder came close to scoring the winning stepout twice but Azarpira's defended well.

"It was a good takedown in the first period and then he got into my legs and scored," Snyder said. "I still had a minute and 15 seconds to score but could not. He had good defense. It was good to compete and keep learning. I need to get better at opening guys up and score points."

Azarpira used Iran's traditional underhooks and kept his legs away from Snyder's reach to avoid getting taken down or double-leg attacks.

"I was three points behind but I didn’t lose my focus because I had a plan," Azarpira said. "I knew that even if I was six points behind, I could win it. I was relieved because I already knew that I was going to win. My mind was ready for this competition and I had gained self-confidence."

Azarpira lost some of his self-confidence in 2023 when Iran decided to prepare him for the World Championships at 92kg after Ghasempour's injury. He finished fourth at the Ranking Series event in Budapest and eighth at the World Championships after a loss to Zahid VALENCIA (USA).

But come 2023, he won the Iran nationals to earn his spot for Zagreb and with the win over Snyder, he will be headed to the Asian Olympic Qualifiers in Bishkek in April.

"I’ve been playing at the weight of 97kg for about three or four years and I fit in this weight," he said. "But according to the opinion of the technical staff of my country, they allowed me to participate in the World Championships at 92kg. But at this weight, considering the weight I lost and the circumstances, I didn’t have the necessary preparation for the competition and I was very annoyed during this time. But I wasn’t real me in the World Championships when I lost."

Azarpira opened the day with a 5-0 win over Radoslaw BARAN (POL) and survived a scare against Isaac TRUMBLE (USA) 8-7 before winning 10-0 against VICKY (UWW).

But Snyder was dominant in the first three matches. He defeated Tuerxunbieke MUHEITE (CHN), Erhan YAYLACI (TUR) and Cristian SARCO (VEN) via technical superiority. He would then beat Ghasempour 4-0 in their second career meeting.

Azarpira's win over Snyder has all but ended Ghasempour's Olympic hopes. Winning the quota in Bishkek would mean that Azapira's ticket to Paris is all but guaranteed.

"It can be said that this weight is the hardest weight in the World, Olympic, Asian," Azarpira said. "With the plans I have, I hope I can get the best results in this weight and I have high hopes in myself.

Amir Hossein ZARE (IRI)Amir Hossein ZARE (IRI) defeated Amirreza MASOUMI (IRI) 5-0 in the 125kg final. (Photo: UWW / Kadir Caliskan)

Another Iran wrestler who has confirmed his Paris Olympics ticket is world champion Amir Hossein ZARE (IRI) as he defeated Amirreza MASOUMI (IRI) in the 125kg final. The bout was a playoff for the Olympic spot as Masoumi had won the national championships. Like their previous encounters, Zare was in control of the bout which he won 5-0.

"Masoumi is a young and powerful wrestler and he wrestles with high physical strength," Zare said. "Because of that, I was under pressure but according to the training I had done before this tournament, I showed my body was ready to defeat all my opponents."

Throughout the day, Zare showed why he remains the top wrestler at 125kg, winning two bouts via technical superiority before the final.

"The competition was high level and in our weight, except for one or two wrestlers, the champions of different countries were all present and this shows that this year is the year of the Olympics," he said.

Having won the World Championships twice now and a bronze medal at the Tokyo Olympics, Zare said that he would do everything in his control to win the Paris Olympics.

"The biggest dream of every athlete is Olympic gold and I practice and work hard every day to achieve the Olympic gold and I wanna do it not just once, but several times."

Mohammad NOKHODI (IRI)Mohammad NOKHODI (IRI) won the 79kg gold after a 6-0 win over Avtandil KENTCHADZE (GEO). (Photo: UWW / Kostadin Andonov)

Iran's third gold medal was won by Mohamad NOKHODI (IRI) who recovered from a grueling semifinal against Evan WICK (USA) to win gold at 79kg with a 6-0 win over Avtandil KENTCHADZE (GEO). The two-time world silver medalist Iranian struggled with his conditioning in the semifinal but managed to win 6-6. In the final, he scored all the points in the first period and then defended Kentchadze's attacks to win the gold.

Kentchadze finished with a silver medal last year as well after losing to Ali SAVADKOUHI (IRI) in the final.

In the other non-Olympic weight class in Freestyle, Nathan JACKSON (USA) won the gold medal at 92kg after a fall over Andro MARGISHVILI (GEO) in the final.

Yui SUSAKI (JPN)Yui SUSAKI (JPN) defeated Ziqi FENG (CHN) in the 50kg final. (Photo: UWW / Kadir Caliskan)

Susaki show

A fully fit and rejuvenated Yui SUSAKI (JPN) remained untouchable in wrestling as she won the 50kg gold medal with ease, finishing each of her five bouts well before time.

Her opponent in the final and world bronze medalist Ziqi FENG (CHN) had similar results, finishing her three bouts before time but suffered a 10-0 loss to Susaki in the final.

At the World Championships, Feng had troubled Susaki and only lost 4-2 but Susaki said it wasn't a big deal.

"I have no injury now," Susaki said. "After the World Championships, I planned a lot [for Feng]."

The 24-year-old has been on a long exposure trip to Europe in which she trained in Germany and France.

"I want to train with foreign athletes and know the style," she said. "I have the Olympics so I want to feel the power of foreign wrestlers, how to fight them, how to plan against them. I had a great experience."

At 55kg, Samantha STEWART (CAN) came home with a gold medal after a 3-1 victory over Roksana ZASINA (POL) in the final.

df

RESULTS

Freestyle

79kg
GOLD: Mohammad NOKHODI (IRI) df. Avtandil KENTCHADZE (GEO), 6-0

BRONZE: Evan WICK (USA) df. Abdollah SHEIKHAZAMI (IRI), 

92kg
GOLD: Nathan JACKSON (USA) df. Andro MARGISHVILI (GEO), via fall

BRONZE: Miriani MAISURADZE (GEO) df. Eric SCHULTZ (USA), 8-7

97kg
GOLD: Amirali AZARPIRA (IRI) df. Kyle SNYDER (USA), 6-3

BRONZE: Kamran GHASEMPOUR (IRI) df. Erhan YAYLACI (TUR), 3-1
BRONZE: Isaac TRUMBLE (USA) df. VICKY (UWW), 8-5

125kg
GOLD: Amir Hossein ZARE (IRI) df. Amirreza MASOUMI (IRI), 5-0

BRONZE: Zhiwei DENG (CHN) df. Geno PETRIASHVILI (GEO), via inj. def.
BRONZE: Mason PARRIS (USA) df. Giorgi MESHVILDISHVILI (AZE), 6-2

Women's Wrestling

50kg
GOLD: Yui SUSAKI (JPN) df. Ziqi FENG (CHN), 10-0

BRONZE: Nadezhda SOKOLOVA (AIN) df. Kseniya STANKEVICH (AIN), via fall (10-2) 
BRONZE: Otgonjargal DOLGORJAV (MGL) df. Evin DEMIRHAN (TUR), 7-6

55kg
GOLD: Samantha STEWART (CAN) df. Roksana ZASINA (POL), 3-1

BRONZE: Mariia VYNNYK (UKR) df. Roza SZENTTAMASI (HUN), 2-2
BRONZE: Mariana DRAGUTAN (MDA) df. Albina RILLIA (UKR), via fall (4-0)