#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.

#development

UWW Academy launches three new courses aimed at sports administration

Monday, January 15, 2024 - 15:37 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (January 15) --- Continuing its efforts to educate the stakeholders and develop a workforce of skilled individuals, the United World Wrestling’s Development Department has launched three new programmes on UWW Academy.

The courses on the UWW Academy, the official learning platform that covers multiple aspects of sports administration. The latest educational programmes added to the portal on December 14 are Managing Finances, Managing Marketing and Organising a Major Sport Event.

The UWW Academy, established under the leadership of UWW President Nenad Lalovic, is an all-encompassing online portal designed to educate, provide information, necessary learning tools and resources to be able to assist different stakeholders and enhance the knowledge and value of wrestling.

As part of UWW commitment to good governance and transparency, we established these courses to provide educational programmes and tools to all affiliated national federations. We are excited to see the improvements made by our stakeholders in these last years. Thanks to the various continental workshops organised at the occasion of the continental championships, the NFs have established a mid-long term strategic plan with the support of other sporting and non- sporting entities such as the; European Union, Olympic Council of Asia, ONOC, OS, etc.

Apart from the three newly released courses, the UWW Academy had published three courses earlier in the year, covering a wide range of important topics from a sports administration point of view. They included: Organising an Olympic Sport Organisation, Strategically Managing an Olympic Sport Organisation and Managing Human Resources.

The addition of all these courses, relevant to global wrestling, will give members from all nations an equal opportunity to benefit from it and play a role in the continued growth of the sport of wrestling.