#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

Share this article

CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.

#WrestleBucharest

Nasibov hopes to build on golden start in Olympic year

Thursday, February 1, 2024 - 20:21 By Vinay Siwach

Share this article

BUCHAREST, Romania (February 1) -- Parviz NASIBOV (UKR) was never under the spotlight. Not until he reached the final of the Tokyo Olympics in 2021 and won a silver medal.

For Tokyo, he qualified at the World Olympic Qualifier in Sofia, the last of the qualifiers and the only chance he got. But as he prepares to qualify for the Paris Olympics, Nasibov is on the radar of his opponents.

He lost in the first round of the World Championships last year and is yet to win a UWW tournament. But in the season-opening Ranking Series Zagreb Open, Nasibov seemed to find his form and gear up for the Olympic year.

Wrestling in Zagreb, Nasibov won gold in 67kg after beating world silver medalist Hasrat JAFAROV (AZE) in the semifinal and Gagik SNJOYAN (FRA) in the final.

"It’s important for me to try myself [in such tournaments] before the important one," Nasibov said. "I think this Ranking series event is more or less similar to the World championships level, because most of the leaders were present here in our weight class."

In a 34-wrestler bracket, Nasibov got past 2023 Zagreb Open champion HUSIYUETU (CHN), Lei LI (CHN) and U20 world champion Moustafa ALAMELDIN (EGY) before beating Jafarov and Snjoyan. Nasibov later said that he expected Jafarov to come out strong in the semifinal.

"We have done research on that athlete together with the coaches," he said. "That’s why I got everything I had expected from him. He is a good guy, he is young and prospective."

Nasibov also hoped to face world champion Luis ORTA (CUB) in Zagreb but Orta pulled out of the competition. Orta won the 67kg world title in Belgrade, completing a successful switch from 60kg, a weight class in which he won the gold medal in Tokyo.

"Orta is a very good opponent. I met his at the training camp," Nasibov said. "But you know we are wrestling at such a high level that we are all pretty much similar. The one who thinks better and stays calmer will win. That’s why, I respect him a lot and can’t wait to meet him."

Nasibov has got a golden start to the season and would like to continue that at the European Championships in Bucharest, Romania from February 12 to 19. He will hope to win his first European title at 72kg as he is entered in the non-Olympic weight class. And later the qualifying event in Baku in April.

"At the 2023 European Championships I was the third," he said. "The qualifying world championships was unsuccessful for me. I lost my first match. The main event is ahead. I need a quota for Paris Olympic Games, I will do my best to get it and repeat my Tokyo result and maybe even improve. I believe in it and I do my best to be there."