#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.

#WrestleBucharest

Sadulaev back, Freestyle stars assemble for European Championships

Monday, February 5, 2024 - 08:17 By Vinay Siwach

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BUCHAREST, Romania (February 2) -- Four months after a neck surgery and four years since his last European Championships, Abdulrashid SADULAEV (AIN) will return to the mat, hoping to win his sixth European title.

In September, Sadulaev pulled out of his semifinal against eventual champion Akhmed TAZHUDINOV (BRN) and underwent surgery. This will be his first international competition as he won the Ivan Yarygin Grand Prix in the last week of January. 

The European Championships will kick off on February 12 in Bucharest, making the countries participating in the tournament eligible to participate in the European Olympic Qualifier in Baku. The tournament will be available on UWW+ on uww.org and the UWW app.

Apart from Sadulaev, Tokyo Olympic champion  Zavur UGUEV (AIN), world champion Iszmail MUSZUKAJEV (HUN), world champion Akhmed USMANOV (AIN) and arch-rivals Taha AKGUL (TUR) and Geno PETRIASHVILI (GEO) will be in action.

Sadulaev, who is yet to qualify for the Paris Olympics, will be checked by world silver medalist in Belgrade Magomedkhan MAGOMEDOV (AZE), bronze medalist Givi MATCHARASHVILI (GEO), Vlagyiszlav BAJCAJEV (HUN) and former world silver medalist Batyrbek TSAKULOV (SVK).

Soon after winning the Yarygin tournament, Sadulaev posted on his Instagram that "he is back on track." A fully fit Sadulaev is expected in Bucharest which will mean that his opponents will have a tough time.

Dauren KURUGLIEV (GRE)Dauren KURUGLIEV (GRE) is the defending champion at 86kg. (Photo: UWW / Kostadin Andonov)

Among other Olympic weight classes, 86kg defending champion Dauren KURUGLIEV (GRE) will be returning since his injury in the Ranking Series in Budapest last year. In all likelihood, he is set to face Tokyo bronze medalist Artur NAIFONOV (AIN) as the two revive their rivalry. The two used to dominate the national scene in Russia.

Another transfer and winner of the season-opening Zagreb Open Ranking Series, Magomed RAMAZANOV (BUL) will also be in action, making it a tough bracket. Ramazanov will be keen on continuing his good form and challenging the established stars at 86kg in Europe.

World bronze medalist Myles AMINE (SMR) is entered and making it to his third straight final at the European Championships will be his top priority. U20 world champion Rakhim MAGAMADOV (FRA), 79kg world silver medalist Vladimeri GAMKRELIDZE (GEO) and Vasyl MYKHAILOV (UKR) are also in the bracket.

Taha AKGUL (TUR)Taha AKGUL (TUR) and Geno PETRIASHVILI (GEO) are expexted to meet in the 125kg final. (Photo: UWW / Kadir Caliskan)

Akgul and Petriashvili, ranking second and fourth in the world, can only meet in the final, setting up another gold-medal bout if both make it to the final.

The two have long dominated the weight classes with the former winning it 10 times since 2012 and Petriasvili winning it twice with the last coming in 2020. Akgul defeated Petriashvili in the final in Zagreb last year.

At the Ranking Series in Zagreb, Petriashvili pulled out of his bout against world champion Amirhossein ZARE (IRI) citing injury. It will be interesting to see if he will return fully fit.

At 57kg, Zavur UGUEV (AIN) will look to put behind the disappointment of finishing without a medal at the World Championships and return to winning ways. Uguev has a lot to fight for as a win in Bucharest will make him the favorite for the gold medal in Paris as well if he goes to the Olympics.

But world bronze medalist Arsen HARUTYUNYAN (ARM) will look to win the European title at 57kg as well. The 61kg champion last year has moved down to the Olympic weight and possesses the skills to upset any star wrestler. At the World Championships, he dropped a 16-13 semifinal against Rei HIGUCHI (JPN) before winning a bronze medal.

With many wrestlers deciding not to go through the rigorous process of reducing their weight, the 65kg weight class will see world bronze medalists Shamil MAMEDOV (AIN) and Vazgen TEVANYAN (ARM) as the top stars.

The two will be drawn on the same side of the bracket given Tevanyan is ranked third in the world and Mammedov is fifth. Mikyay NAIM (BUL) and Erik ARUSHANIAN (UKR) will also be in the fray to reach the final.

Iszmail MUSZUKAJEV (HUN)65kg world champion Iszmail MUSZUKAJEV (HUN) will be at 70kg in Bucharest. (Photo: UWW / Kostadin Andonov)

The 65kg world champion Muszukajev has moved up to 70kg and will be the favorite to win the gold medal. A definite crowd-puller, Muszukajev will once again be tested for his conditioning. But if his performance at the World Championships is anything to go by, Muszukajev should put on a show of explosive wrestling.

U23 world champions Inalbek SHERIEV (AIN) and Kanan HEYBATOV (AZE) will look to upset the world champ if they meet in the bracket. At the U23 World Championships, Sheriev defeated Heybatov 13-3 and the Azerbaijan wrestler will be keen on avenging that loss as well.

At 74kg, three-time champion Tajmuraz SALKAZANOV (SVK) will start as the favorite but will be tested by Timur BIZHOEV (AIN), a former world bronze medalist. The field also includes Dzhabrail GADZHIEV (AZE) and veteran Soner DEMIRTAS (TUR).

Akhmed USMANOV (AIN)World champion Akhmed USMANOV (AIN) will be up against a strong field at 79kg. (Photo: UWW / Amirreza Aliasgari)

Most of the regular stars of 74kg have moved up to 79kg, a weight class which will be a tightly-contested category. Multiple world and Olympic medalists are entered in the weight class for the Bucharest tournament. World champion Akhmed USMANOV (AIN), Tokyo silver medalist at 74kg Mahamedkhabib KADZIMAHAMEDAU (AIN), former world medalist Avtandil KENTCHADZE (GEO), young star and defending champion Georgios KOUGIOUMTSIDIS (GRE), multiple-time world medalist Frank CHAMIZO (ITA), veteran Hetik CABOLOV (SRB), Iakub SHIKHDZHAMALOV (ROU) and Ramazan SARI (TUR) are a few names who will be vying for the European title.

A face-off between Abasgadzhi MAGOMEDOV (AIN) and Zelimkhan ABAKAROV (ALB) is expected at 61kg. MAgomedov lost the 61kg final at the World Championships while Abakarov finished with a bronze medal at 57kg after suffering a loss to Stevan MICIC (SRB). Micic was registered for the European Championships but pulled out.

Boris MAKOEV (SVK) is moving up to 92kg for the European Championships but the weight class already has a few hammers. Magomed KURBANOV (AIN) will have a chance to win the title but world silver medalist Osman NURMAGOMEDOV (AZE), bronze medalist Miriani MAISURADZE (GEO) and former European champion Feyzullah AKTURK (TUR) are also in the mix.