#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

Share this article

CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.

#WrestleBucharest

Kayaalp reaches European final; Nazaryan, Abuladze stunned

Monday, February 12, 2024 - 18:00 By Vinay Siwach

Share this article

BUCHAREST, Romania (February 12) -- Riza KAYAALP (TUR) took a step closer to a record 13th European title after reaching the 130kg final on the first day of the European Championships which began in Bucharest Monday.

The defending champion has won the gold medal at the European Championships, tying him with Aleksandar KARELIN and a win Tuesday in the final will make him the most successful wrestler in the continent.

For the gold medal, Kayaalp will take on Sergei SEMENOV (AIN), a bronze medalist from the Tokyo Olympics.

Four other Greco-Roman weight classes were also in action on Monday. Three defending champions failed to advance to the finals of their respective weight classes. Adem UZUN (TUR) dropped his quarterfinal at 55kg, Leri ABULADZE (GEO) lost to Edmond NAZARYAN (BUL) at 63kg while Istvan TAKACS (HUN) lost to Aleksandar KOMAROV (SRB) in the 1/8th final.

The only defending champion to make it to the final apart from Kayaalp was Malkhas AMOYAN (ARM) at 77kg. He defeated Alexandrin GUTU (MDA) 2-1 in the semifinal and will take on Yunus BASAR (TUR) for the gold medal.

Kayaalp was up against Beka KANDELAKI (AZE) in the semifinal and trailed 2-0 at the break. But he began the second period with a stepout before getting the point for par terre. He reached the final with a 2-2 win.

Semenov defeated Iakobi KAJAIA (GEO) 2-1 in the semifinal as he also scored an extra stepout against Kajaia's par terre point.

Malkhas AMOYAN (ARM)Malkhas AMOYAN (ARM) defeated Alexandrin GUTU (MDA) 2-1 in the semifinal. (Photo: UWW / Kadir Caliskan)

In a low-scoring bout, Amoyan scored a crucial pushout in the first period and then put up a strong defense in the second period to win 2-1. He got the first par terre advantage and added a stepout point from that position. Gutu got it in the second period but he was not able to score any points.

The gold-medal bout will see Amoyan take on Yunus BASAR (TUR), a repeat of the semifinal from last year that Amoyan won 6-1. Basar's path to the final included a win over 72kg world champion Ibrahim GHANEM (FRA) in the qualification round. Basar held off Antonio KAMENJASEVIC (CRO) 3-1 in the last-four bout.

Aleksandar KOMAROV (SRB)Aleksandar KOMAROV (SRB) won his quarterfinal against Zhan BELENIUK (UKR) 3-1. (Photo: UWW / Kadir Caliskan)

At 87kg, world champion Ali CENGIZ (TUR) will try to win his first European title as he takes on Aleksandar KOMAROV (SRB) in the final. Cengiz defeated Kiryl MASKEVICH (AIN) in the semifinal 4-1 while Komarov reached the gold medal bout after beating Islam ABBASOV (AZE) 3-1 in the semifinal.

Komarov, who first wrestled at the senior level at the European Championships in 2019 in Bucharest, looks to make his return to the city golden.

"My first time wrestling at a senior-level competition was back in 2019 in Bucharest," Komarov said. "Now I am back after five years and I want to win the gold medal. It’s my dream."

But the Zagreb Open Ranking Series bronze medalist accepted that it was a tough day in the office for him. In the pre-quarterfinals, Komarov defeated defending champion Istvan TAKACS (HUN), and stopped Olympic champion Zhan BELENUIK (UKR) in the quarterfinals before beating Abbasov.

"It’s been a tough day today," he said.

Oleksandr HRUSHYN (UKR)Oleksandr HRUSHYN (UKR) stunned Edmond NAZARYAN (BUL) 9-5 in the 63kg semifinal. (Photo: UWW / Kadir Caliskan)

The biggest upset of the day came in the 63kg semifinal as Oleksandr HRUSHYN (UKR) stunned Nazaryan 9-5 in a comeback victory. Nazaryan managed to take a 5-0 lead after getting the par terre advantage but Hrushyn scored a big four and then got a par terre advantage to lead 5-5 on criteria. Nazaryan tried to get a body lock but failed. Hrushyn countered one of his attempts and scored a takedown and another in the dying moments to win 9-5.

"The semifinal went almost as I planned it," Hrushyn said. "Except for the first par terre, I was expecting a different move. I was planning to do something in a standing position. I am confident that functionally I am well-prepared, better than many other wrestlers here. I was counting on that."

Hrushyn has made it to his first European Championships final but he won a bronze medal in 2022. But he is not contended with silver and hopes to win his first gold on Tuesday.

"This is my first ever European final," he said. "Not a step back, just forward. That’s it. I will prepare the same way. It’s a European Championships, so no easy opponents."

Earlier in the day, Nazaryan faced world champion Abuladze in the quarterfinal and came out with a 3-0 win. He used an arm-throw to score but Abuladze stopped him from completing the throw. As Nazaryan landed first, Abuladze was awarded two points but Bulgaria challenged the decision. On review, the judges ruled that Abuladze blocked Nazaryan and restarted the bout in par terre. Abuladze was quick to stand up but he was later warned for passivity, giving one more point to Nazaryan who led 3-0 at the break. No points were scored in the second period and Nazaryan won 3-0. But his run was cut short by Hrushyn.

For the gold medal, Hryshyn will face Murad MAMMADOV (AZE), who reached his second straight European Championships after beating Anvar ALLAKHAROV (AIN) 3-3. Till the final 30 seconds of the bout, Allakharov was destined to reach the final as he was leading 3-1. But Mammadov received a late par terre advantage, with just 40 seconds left on the clock.

Allakharov, struggling with his conditioning, failed to stop a par terre turn and conceded a 3-3 criteria lead. Mammadov kept his distance from Allakharov for the remaining time in the bout.

At 55kg, Nugzari TSURTSUMIA (GEO) failed to break his Azerbaijan curse as he suffered a 5-1 loss to Rashad MAMMADOV (AZE) in the semifinals. In his previous outings, he has lost to world champion Eldaniz AZIZLI (AZE). Mammadov will now face Artium DELEANU (MDA) for the gold medal as he won 2-2 on criteria against Manvel KHACHATRYAN (ARM).

fg

RESULTS

55kg
GOLD: Rashad MAMMADOV (AZE) vs. Artium DELEANU (MDA)

SF 1: Rashad MAMMADOV (AZE) df. Nugzari TSURTSUMIA (GEO), 5-1
SF 2: Artium DELEANU (MDA) df. Manvel KHACHATRYAN (ARM), 2-2

63kg
GOLD: Murad MAMMADOV (AZE) vs. Oleksandr HRUSHYN (UKR)

SF 1: Murad MAMMADOV (AZE) df. Anvar ALLAKHIAROV (AIN), 3-3
SF 2: Oleksandr HRUSHYN (UKR) df. Edmond NAZARYAN (BUL), 9-5

77kg
GOLD: Malkhas AMOYAN (ARM) vs. Yunus BASAR (TUR)

SF 1: Malkhas AMOYAN (ARM) df. Alexandrin GUTU (MDA), 2-1
SF 2: Yunus BASAR (TUR) df. Antonio KAMENJASEVIC (CRO), 3-1

87kg
GOLD: Aleksandr KOMAROV (SRB) vs. Ali CENGIZ (TUR)

SF 1: Aleksandr KOMAROV (SRB) df. Islam ABBASOV (AZE), 3-1
SF 2: Ali CENGIZ (TUR) df. Kiryl MASKEVICH (AIN), 4-1

130kg
GOLD: Riza KAYAALP (TUR) vs. Sergei SEMENOV (AIN)

SF 1: Riza KAYAALP (TUR) df. Beka KANDELAKI (AZE), 2-2
SF 2: Sergei SEMENOV (AIN) df. Iakobi KAJAIA (GEO), 2-1