#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.

#WrestleBucharest

Turkiye steals team title from Azerbaijan; Aleksanyan defends

Thursday, February 15, 2024 - 07:17 By Vinay Siwach

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BUCHAREST, Romania (February 14) -- Ulvi GANIZADE (AZE) had a positive head-to-head record against Selcuk CAN (TUR) from their previous meetings. Whether it was last year's European Championships or the 2022 World Championships, Ganizade defeated Can by a one-point difference.

On Wednesday, as the two met in the European Championships final at 72kg in Bucharest, Romania, Can made sure he didn't let Ganizade dominate and blanked the Azerbaijan wrestler 2-0 to win his first-ever European gold medal.

Can's gold and teenager Alperen BERBER's (TUR) dream run to the 82kg gold medal helped Turkiye win the Greco-Roman title by five points over Azerbaijan who also had two champions on Wednesday.

The 97kg gold medal was defended by Artur ALEKSANYAN (ARM) in a come-from-behind victory over Magomed MURTAZALIEV (AIN) in the final. Armenia finished third in the team race.

Selcuk CAN (TUR)Selcuk CAN (TUR) won his first-ever European Championships gold medal. (Photo: UWW / Kadir Caliskan)

Can and Ganizade were aggressive from the first whistle in the final but it was the former who was awarded the par terre advantage. Ganizade did well to defend from par terre and not let Can score any points.

In the second period, Ganizade would have hoped to get a par terre advantage but in a rare case, Can was awarded the second par terre advantage as well, making his lead 2-0 which remained the final score.

Alperen BERBER (TUR)Alperen BERBER (TUR) celebrates after winning the 82kg gold medal for Turkiye. (Photo: UWW / Kadir Caliskan)

U20 world champion Berber's gold was not a big shot in the arm for him, but it helped Turkiye win the team title. Facing Islam ALIEV (AIN) in the final, Berber scored exposure on the edge of the zone for two points which he was awarded after a challenge. He was then awarded the par terre advantage as he led 3-0.

Aliev tried hard to attack but Berber wasn't allowing him to penetrate. Aliev challenged for a singlet-foul which was confirmed on review. A big move from Aliev was deemed a stepout for Berber who was now running away with the gold.

Aliev was giving the par terre advantage late in the second period but he failed to score from par terre and Berber held on to his 4-3 lead.

Nihat MAMMADLI (AZE)Nihat MAMMADLI (AZE) defeated Victor CIOBANU (MDA) to win the 60kg gold medal. (Photo: UWW / Kostadin Andonov)

Azerbaijan's two gold medals came with Nihat MAMMADLI (AZE) and Hasrat JAFAROV (AZE), both students of coach Hassan ALIYEV.  Mammadli stunned Victor CIOBANU (MDA) in the 60kg final 8-3 while Jafarov showed why he is regarded as high, beating Ruslan BICHURIN (AIN), 8-5 in the 67kg final.

Ciobanu was awarded the par terre advantage in the first period but he failed to score any points. Mammadli managed to open his account with a stepout which put him in a 1-1 criteria lead. He gripped Ciobanu by his back and added two more points, leading 3-1 at the break.

Ciobanu used a similar move which Mammadli tried to throw off but Ciobanu ended up scoring a takedown in the zone. Mammadli was cross footed by Ciobanu but the foot had landed outsided the zone which gave Mammadli a point. Ciobanu challenged only to lose it. Mammadli got two points from a pass-by which looked Ciobanu's defense but as he did not have a challenge, Mammadli was awarded two points, swelling his lead to 7-3. A stepout confirmed an 8-3 win for Mammadli.

Hasrat JAFAROV (AZE)Hasrat JAFAROV (AZE) hits a four on Ruslan BICHURIN (AIN) in the 67kg final. (Photo: UWW / Kostadin Andonov)

Jafarov followed that with an even more impressive win in the 67kg final. Wrestling Bichurin, Jafarov led 1-0 at the break and gave up exposure in the second period, falling behind 3-1. A reversal made it 3-2.

A third passivity was confirmed in the final with a minute and six seconds left and that is Jafarov ran away with the match. He hit a magical four-pointer and as Bichurin tried a head-pinch in the same sequence, Jafarov held Bichurin on his back, getting two more points.

The world silver medalist now has two back-to-back European Championships titles.

Artur ALEKSANYAN (ARM)Artur ALEKSANYAN (ARM) won his seventh European title on Wednesday. (Photo: UWW / Kadir Caliskan)

For Aleksanyan, who won his seventh title, Murtazaliev did prove to be a big challenge as he scored a takedown and then led 3-0 as he got a par terre.

But once Aleksanyan got the par terre advantage in the second period, he pulled off a powerful gut wrench to lead 3-3 on criteria which he made 4-3 when Murtazaliev challenged for a leg foul and lost.

Aleksanyan scored a takedown towards the end, confirming yet another gold medal, five months after suffering a heartbreaking loss in the World Championships final.

jk

RESULTS

60kg
GOLD: Nihat MAMMADLI (AZE) df. Victor CIOBANU (MDA), 8-3 

BRONZE: Sadyk LALAEV (AIN) df. Georgij TIBILOV (SRB), 2-1
BRONZE: Razvan ARNAUT (ROU) df. Justas PETRAVICIUS (LTU), 10-0

67kg
GOLD: Hasrat JAFAROV (AZE) df. Ruslan BICHURIN (AIN), 8-5

BRONZE: Abu AMAEV (BUL) df. Morten THORESEN (NOR), 8-5
BRONZE: Murat FIRAT (TUR) df. Slavik GALSTYAN (ARM), 5-4

72kg
GOLD: Selcuk CAN (TUR) df. Ulvi GANIZADE (AZE), 2-0

BRONZE: Narek OGANIAN (AIN) df. Krisztian VANCZA (HUN), 3-1
BRONZE: Parviz NASIBOV (UKR) df. Mamadassa SYLLA (FRA), 5-0

82kg
GOLD: Alperen BERBER (TUR) df. Islam ALIEV (AIN), 4-3

BRONZE: Gela BOLKVADZE (GEO) df. Aik MNATSAKANIAN (BUL), 9-0
BRONZE: Yaroslav FILCHAKOV (UKR) df. Erik SZILVASSY (HUN), 2-1

97kg
GOLD: Artur ALEKSANYAN (ARM) df. Magomed MURTAZALIEV (AIN), 6-3

BRONZE: Kiril MILOV (BUL) df. Arvi SAVOLAINEN (FIN), via fall (8-0)
BRONZE: Abubakar KHASLAKHANAU (AIN) df. Beytullah KAYISDAG (TUR), 8-0