#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.

#WrestleBucharest

Stadnik wins 10th European title; Adar makes golden return

Thursday, February 15, 2024 - 19:17 By Vinay Siwach

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BUCHAREST, Romania (February 15) -- A lot of focus before the European Championships this year was on Riza KAYAALP (TUR) going past Aleksandar KARELIN's record of 12 European gold medals. Understandable as those are the only two wrestlers with European titles in double digits.

But on Thursday, a woman joined the two legends with her 10th European gold medal -- Mariya STADNIK (AZE).

At the age of 35 years, Stadnik remains unbeaten in Europe winning the gold medal at 50kg at the European Championships in Bucharest, Romania.

The fact that she did that without conceding a point in three matches speaks volumes about her level even so later in her career which has spanned over 15 years now.

Mariya STADNIK (AZE)Mariya STADNIK (AZE) pins Evin DEMIRHAN (TUR) in the 50kg final. (Photo: UWW / Kostadin Andonov)

Stadnik wrestled former European champion Evin DEMIRHAN (TUR) in the final and never faced a real threat. Demirhan tried to hit a whizzer but Stadnik stopped her and scored two points. That made Demirhan cautious of attacking Stadnik and kept her distance. Stadnik led 3-0 at the break for a passivity point.

Demirhan tried pushing Stadnik out in the second period but the latter blocked her again and tripped her for a four-pointer. Turkiye challenged the call and won as the jury ruled it was only a stepout, making the score 4-0 in Stadnik's favor. But Stadnik did not take long to hit a four-pointer and secure the fall in four minutes and two seconds.

In her earlier bouts, Stadnik defeated Milana DADASHEVA (AIN) in two minutes and 12 second while Oksana LIVACH (UKR), the finalist last year, managed to hold Stadnik for six minutes but dropped her semifinal bout 6-0.

Alyona KOLESNIK (AZE)Alyona KOLESNIK (AZE) celebrates after winning the 59kg gold medal in Bucharest. (Photo: UWW / Kadir Caliskan)

Azerbaijan won a second gold medal at 59kg as Alyona KOLESNIK (AZE) defeated Alina FILIPOVYCH (UKR) 3-3 in the final. With that, Kolesnik won her first career championship title ever.

Kolesnik led Filipovych 1-1 on criteria as both wrestlers were given activity time and both failed to score. As soon as her activity time ended, Filipovych hit a single-leg attack and scored a takedown with a minute and 26 seconds remaining in the match.

But still time left in the bout Kolesnik hooked Filipovych's leg using her own and tried coming on top. The referee did not confirm any control but did caution the Ukrainian athlete for blocking. Azerbaijan challenged asking for a takedown and it was confirmed by the jury, giving Kolesnik a 3-3 criteria lead and 24 seconds to defend.

She would go on to defend her lead and win the gold medal, becoming the second woman wrestler from Azerbaijan to win the senior European title.

The defending champion at 59kg and the favorite to repeat Anastasia NICHITA (MDA) pulled out of the competition after suffering an injury in her quarterfinal against Tamara DOLLAK (HUN). Nichita was reported to have broken ribs.

Yasemin ADAR (TUR)Yasemin ADAR (TUR) won her seventh European title on Thursday. (Photo: UWW / Kadir Caliskan)

Yasemin ADAR (TUR) became the second most successful woman wrestler in Europe after she won her seventh gold medal, only behind Stadnik's 10. She won her first title in 2016 and has since won in 2017, 2018, 2019, 2022 and 2023. She also has a silver medal from 2020.

Wrestling in the final against Anastasiia SHUSTOVA (UKR), Adar did not contact much in the first period, giving Shustova a passivity point and a 1-0 lead at the break. But she shifted gears in the second period, hitting a double-leg for a takedown and a turn to lead 4-1 while Shustova was on the activity clock. As the clock expired, Adar led 5-1.

As Shustova attempted a desperate low single, Adar got around and threw her for a four which Ukraine challenged. Shustova seemed to have control on Adar and Ukraine asked that its wrestler should get the four. It lost the challenge and Adar led 10-1. Adar would finish the final with a takedown and a 12-1 score with a minute remaining.

Buse TOSUN (TUR)World champion Buse TOSUN (TUR) won her first European title. (Photo: UWW / Kadir Caliskan)

World champion Buse TOSUN (TUR) gave Turkiye a second gold medal, winning her first European title after she won the 68kg gold medal against Tetiana SOVA RIZHKO (UKR).

Tosun won silver medals in the last two editions of the European Championships but managed to cross the final hurdle, five months after becoming a world champion at 68kg.

After a minute of little action, Tosun hit trip on Sova and got while Sova rolled over Tosun to get two points for herself, making the score 4-2 in Tosun's favor. Sova was called passive in the second period which awarded Tosun another point to make it 5-2.

Andreea ANA (ROU)Andreea ANA (ROU) won her third straight European title and first at home. (Photo: UWW / Kadir Caliskan)

Andreea ANA (ROU) defended her 55kg gold medal dominantly in front of her home crowd to give Romania a gold medal at this European Championships. This was Ana's third consecutive European gold medal.

Wrestling Mariana DRAGUTAN (MDA) in the final, Ana built a 4-0 lead. She hit a counter in the second period and got a takedown which Moldova challenged but lost making it 7-0 for Ana. She would hit a snap takedown and a counter to finish the bout 11-0 with 22 seconds remaining on the clock.

 

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RESULTS

50kg
GOLD: Mariya STADNIK (AZE) df. Evin DEMIRHAN (TUR), via fall (10-0)

BRONZE: Milana DADASHEVA (AIN) df. Oksana LIVACH (UKR), 17-15
BRONZE: Miglena SELISHKA (BUL) df. Ana PIRVU (ROU), 10-0

55kg
GOLD: Andreea ANA (ROU) df. Mariana DRAGUTAN (MDA), 11-0

BRONZE: Anastasia BLAYVAS (GER) df. Mariia VYNNYK (UKR), via fall (8-11)
BRONZE: Roksana ZASINA (POL) df. Roza SZENTTAMASI (HUN), 7-3

59kg
GOLD: Alyona KOLESNIK (AZE) vs. Alina FILIPOVYCH (UKR), 3-3

BRONZE: Alesia HETMANAVA (AIN) df. Anastasia NICHITA (MDA), via inj. def.
BRONZE: Patrycja GIL (POL) df. Kateryna ZHYDACHEVSKA (ROU), via fall (7-2)

68kg
GOLD: Buse TOSUN (TUR) df. Tetiana SOVA RIZHKO (UKR), 5-2

BRONZE: Mimi HRISTOVA (BUL) df. Danute DOMIKAITYTE (LTU), via fall
BRONZE: Adela HANZLICKOVA (CZE) df. Khanum VELIEVA (AIN), via fall (8-8)

76kg
GOLD: Yasemin ADAR (TUR) df. Anastasiia SHUSTOVA (UKR), 12-1

BRONZE: Bernadett NAGY (HUN) df. Pauline LECARPENTIER (FRA), 8-3
BRONZE: Enrica RINALDI (ITA) df. Kamile GAUCAITE (LTU), 5-2