#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.

#WrestleBucharest

Dudaev gives Albania first ever Euro gold; Usmanov beats Kadzimahamedau

By Vinay Siwach

BUCHAREST, Romania (February 17) -- Islam DUDAEV (ALB) is 29 years old. He has won medals at odd tournaments including two bronze medals at the U23 World Championships. But he could not convince himself that he would make it big one day. He even considered retiring early from wrestling.

Thankfully for Dudaev and Albania, the wrestler did not act upon his thoughts as on Friday in Bucharest, Dudaev became Albania's first-ever European champion.

Dudaev reached the final of a championship on Friday and went one step further by winning the 65kg gold medal. He defeated Tokyo Olympic bronze medalist Gazdhimurad RASHIDOV (AIN) in the final to capture the title.

"I am thrilled to be the first-ever European champion from Albania," Dudaev said. "Nothing worked out for a long time. I am already 29 years old. It’s my first-ever big win so far. There were so many disappointments on my way. I realized that at the age of 29 years, I should have achieved something important before retiring."

Before Dudaev, three-time Olympian Sahit PRIZRENI (ALB) and world champion Zelimkhan ABAKAROV (ALB) reached the final at the European Championships but both could not win the gold medal.

Prizreni was a silver medalist at the 2011 European Championships while Abakarov was a silver medalist at last year's tournament.

Islam DUDAEV (ALB)Islam DUDAEV (ALB) wrestles Gazhdimurad RASHIDOV (AIN) in the 65kg final. (Photo: UWW / Kostadin Andonov)

Starting as the underdog against Rashidov, Dudaev got the first activity point but Rashidov took a 1-1 criteria lead when Dudaev failed to score when put on the 30-second activity clock.

The referee gave a third passivity in the bout, this time on Rashidov who once again did not score in the stipulated 30 seconds which gave a clear 2-1 lead to Dudaev which he held till the end of the bout.

"I know Rashidov well," he said. "We used to train together, I know how he wrestles. When I made it to the final match, I was only getting ready to win. I didn’t pay attention to his titles."

The gold medal was Dudaev's biggest win of his career. Back when he wrestled his first European Championships in 2022, he won a bronze medal and finished ninth at the 2022 World Championships. In 2023, he was ninth at the European Championships and 33rd at the World Championships.

"When I transferred to wrestle for Albania, I had great hopes," he said. "It was quite good at the beginning, I wrestled well and won bronze at the Europeans, but then everything went down. Every year it was just getting worse and worse. This year promised myself to prepare well. I was close to retiring, but this year I hope to achieve everything."

Akhmed USMANOV (AIN)Akhmed USMANOV (AIN) scores two points against Mahamedkhabib KADZIMAHAMEDAU (AIN) in the 79kg. (Photo: UWW / Kostadin Andonov)

Usmanov edges Kadzimahamedau

In a battle of world champion and Olympic silver medalist, Akhmed USMANOV (AIN) got a big win over Mahamedkhabib KADZIMAHAMEDAU (AIN) in a fiercely contested 79kg final in Bucharest.

Both wrestlers began the final on a cautious note and were warned for passivity. But it was Usmanov who was hit with a second passivity warning and Kadzimahamedau got the first point and went to the break leading 1-0.

Kadzimahamedau scored a stepout to start the second period but Usmanov replied with a takedown to lead 2-2 on criteria. Kadzimahamedau used a duck-under to exposure for two points but Usmanov was also awarded two as he continued to lead 4-4 on criteria.

With less than a minute left, Kadzimahamedau went for another attack and this time Usmanov locked a cradle to score two points but also landed in danger which gave Kadzimahamedau two points. As the sequence finished, Kadzimahamedau was in danger again, adding two more points to Usmanov's score. Kadzimahamedau challenged the call but lost and Usmanov won 9-6.

Givi MATCHARASHVILI (GEO)Givi MATCHARASHVILI (GEO) is now a two-time European champion. (Photo: UWW / Kostadin Andonov)

Givi MATCHARASHVILI (GEO) and Arsen HARUTYUNYAN (ARM) repeated as European champions in Bucharest.

At 97kg, Matcharashvili was up against Magomedkhan MAGOMEDOV (AZE) in a repeat of last year's final. While the final in Zagreb was a tense one with just a point giving Matcharashvili the title, the final in Bucharest was very one-sided as the Georgian destroyed Magomedov.

After scoring two stepouts, Matcharashvili managed to score a takedown and turn Magomedov to lead 7-0 before the break. He then played the clock out in the second period to win the gold medal 7-1 and his second European title.

Arsen HARUTYUNYAN (ARM)Arsen HARUTYUNYAN (ARM) took only 54 seconds to win his 57kg final. (Photo: UWW / Kostadin Andonov)

Harutyunyan extended his record of Armenia's multiple-time European champion in Freestyle to four as he defeated Muhammat KARAVUS (TUR) 10-0 in just 54 seconds of the 57kg final.

In his typical style, Harutyunyan scored a takedown and transitioned to a lace, building a 6-0 lead. Karavus tried escaping the hold but could never come out of the danger position and ultimately gave up two points twice for being in danger.

"It was very important for me to win the fourth gold medal, especially in the 57kg weight category," Harutyunyan said. "This can be considered a step towards the Olympics. I will strive to add more gold medals to my collection."

Harutyunyan was a class apart from his competition in Bucharest, winning his three matches via superiority. In total, he spent only 4 minutes and 20 seconds on the mat in the three matches. 

"Every tournament has its challenges," he said. "I trained day and night, struggled with weight, cried, and trained for several months for this result. I can say that no gold medal comes easily. For my weight category, I don't weigh very much. I lost 4-5kg, but I know that my opponents lose 7-8kg, and even more."

Armenia won the second gold medal of the night when Arman ANDREASYAN (ARM) defeated Akaki KEMERTELIDZE (GEO) 7-3 in the 70kg final.

Andreasyan took the lead when Kemertelidze was called passive but the Gerogian scored a takedown before the break to lead 3-1 at the break. Andreasyan was called passive in the second period which made Kemertelidze's lead 3-1.

It was cut to 3-2 when Andreasyan managed to push him out with 54 seconds left on the clock. He scored another stepout with 33 seconds left but Kemertelidze still held a 3-3 criteria lead. But Andreasyan hit a four-pointer using the underhook in the last 15 seconds to claim a 7-3 win and the gold medal.

He had also defeated world champion Iszmail MUSZUKAJEV (HUN) in the final 15 seconds of the semifinal with a front headlock for four points.

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RESULTS

57kg
GOLD: Arsen HARUTYUNYAN (ARM) df. Muhammet KARAVUS (TUR), 10-0

BRONZE: Roberti DINGASHVILI (GEO) df. Ilman MUKHTAROV (FRA), 11-0
BRONZE: Islam BAZARGANOV (AZE) df. Kamil KERYMOV (UKR), 10-8

65kg
GOLD: Islam DUDAEV (ALB) df. Gadzhimurad RASHIDOV (AIN), 2-1

BRONZE: Ali RAHIMZADA (AZE) df. Khamzat ARSAMERZOUEV (FRA), 4-0
BRONZE: Andre CLARKE (GER) df. Goderdzi DZEBISASHVILI (GEO), 5-3

70kg
GOLD: Arman ANDREASYAN (ARM) df. Akaki KEMERTELIDZE (GEO), 7-3

BRONZE: Ismail MUSUKAEV (HUN) df. Seyfulla ITAEV (FRA), 2-1
BRONZE: Ramazan RAMAZANOV (BUL) df. Haydar YAVUZ (TUR), 11-3

79kg
GOLD: Akhmed USMANOV (AIN) df. Magomedkhabib KADZIMAHAMEDAU (AIN), 9-6

BRONZE: Frank CHAMIZO (ITA) df. Ramazan SARI (TUR), 5-1
BRONZE: Avtandil KENTCHADZE (GEO) df. Georgios KOUGIOUMTSIDIS (GRE), 6-4

97kg
GOLD: Givi MATCHARASHVILI (GEO) df. Magomedkhan MAGOMEDOV (AZE), 7-1

BRONZE: Ibrahim CIFTCI (TUR) df. Aliaksandr HUSHTYN (AIN), 6-5
BRONZE: Vladislav BAITCAEV (HUN) df. Batyrbek TCAKULOV (SVK), 4-1