#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

Share this article

CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.

#WestleAcapulco

Pan-American Championships Preview

Tuesday, February 20, 2024 - 12:21 By Gaurav Bhatt

Share this article

ACAPULCO, Mexico (February 20) --- The sun-soaked city of Acapulco, Mexico, gears up to host the Pan-American Wrestling Championships from February 21st to 24th, drawing the region's elite grapplers across Freestyle, Greco-Roman, and Women's Wrestling. 

The tournament precedes the Pan-American Olympic Qualifiers, which can have only those countries participating in the Pam-American Championships.

Let's delve deeper into each style and highlight some of the most anticipated clashes. 

Freestyle Wrestling

All eyes will be on world champions Kyle DAKE (74 kg) and Kyle SNYDER (97 kg), who will take the mat on Friday and Saturday. 

Dake can expect to run into four-time World medallist Geandry GARZON (CUB). Dake won the last contest between the two during his run for the repechage bronze at the Tokyo Olympics. The 74kg field also features two-time medallists Hernan GUZMAN (COL) and Cesar ALVAN (BRA).

In the 97kg category, Snyder can run into familiar foe Arturo TORRES (CUB). The 2016 Olympic champion Snyder is looking for his sixth gold at the Pan American Championships. Torres, meanwhile, will look to avenge his three defeats in the finals against Snyder — including in the gold-medal clash last year in Buenos Aires. 

The 74kg category will feature five-time medallist at the event Pedro MEJIAS (VEN), Pan-Am Games bronze medallist Osmany MARTINEZ (CUB), and Spencer LEE (USA) who makes his international debut as a three-time age group world champion.

Cuban Alejandro VALDES TOBIER will bring his experience to the mat in the 65kg category. The reigning Pan-Am Games champion and two-time world medallist — who lost last year’s final to John Michael DIAKOMIHALIS (USA) — will take on contenders such as three-time bronze medallist Agustín DESTRIBATS (ARG) and US senior world team member Nicholas LEE (USA). 

Elsewhere, Yurieski TORREBLANCA (CUB) will look to double up on his 86kg gold from last year.

CUBDefending champion Oscar PINO (CUB) is set to compete in Acapulco, with his sights set on winning a sixth Pan-Am title. (Photo: United World Wrestling)

Greco Roman

Oscar PINO (CUB) will be out to defend his Greco-Roman 130kg title in Acapulco. The 30-year-old is hunting for his sixth gold medal at the event to add to his four World medals. Cohlton Schultz (USA), who finished runner-up at the PanAm Games last November, would aim to halt the Cuban juggernaut.

Also on the quest for back-to-back golds are Americans Spencer WOODS and Kamal BEY, and Daniel HECHAVARRIA (CUB). 

Bey can expect to fight his 77kg nemesis, Yosvanys PENA FLORES  (CUB). In 2019, the Cuban defeated Bey in the Pan-Am Championships final before Bey edged Pena Flores for the 77kg crown in Buenos Aires last year. At the Pan-Am Games in November, Bey settled the score with a win over Pena Flores en route to the continental gold.

Woods, who took home the 82kg gold last year, has moved up a division to set up a potential clash with reigning 87kg gold medallist Hechavarria.

usaOlympic champion Helen MAROULIS (USA) headlines the women's wrestling entries. She'll wrestle at 57kg. (Photo: United World Wrestling)

Women’s wrestling

The women’s competition will be highlighted by world medallists from the U.S.: Helen MAROULIS (57 kg), Kayla MIRACLE (62 kg), Macey KILTY (65 kg), and Adeline GRAY (76 kg).

Six-time world champion Gray returns to the Pan American Championships looking to add to her collection of three gold medals at the event.

Maroulis, three-time world and 2016 Olympic champion, can run into some resistance from last year’s bronze medallist Angela Alvarez (CUB).

Kilty’s 65 kg opponents will include 2022 silver medallist Miki ROWBOTTOM(CAN), while Miracle can run into Maria SANTANA (CUB), who finished runner-up at the Pan Am Games. 

World medallist Diana WEICKER (CAN) will return to defend her 55kg title. 

Catch all the action from the Pan-American Championships live on UWW+.