#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

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On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.

UWW's Event Organization Workshop heats up in Athens

Friday, August 1, 2025 - 07:29 By United World Wrestling Press

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ATHENS, Greece (July 30) -- United World Wrestling held a new edition of its Event Organization Workshop in Athens, Greece, from July 24-29.

The activity was conducted by the UWW Sports Department and took place on the sidelines of the U17 World Championships, offering participants an immersive experience to learn directly within the context of a major international event.

A total of 25 participants from 16 countries attended the workshop -- with nearly 50 percent of the attendees being women -- representing national federations and upcoming event organizers.

The attendees took part in theoretical sessions and field-based learning covering critical areas such as accreditation, sport presentation, information technology tools, event operations, and venue logistics. They also had the chance to observe the live execution of the Championships, attend the Technical Conference, and tour key competition areas.

The Local Organizing Committee played an important role in supporting the delivery of the workshop, facilitating access to venues, providing logistical coordination, and sharing their experience in hosting a major international event. Their collaboration was key to ensuring a smooth and enriching experience for all participants.

To complement the technical content, the group also enjoyed a cultural visit to the Acropolis, one of the most iconic landmarks in Athens. This excursion helped foster exchange and camaraderie among participants, while providing a connection to the host city’s rich heritage.

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Attendees walk through accreditation, sport presentation, information technology tools, event operations, and venue logistics at the Event Organization Workshop in Athens. (Photo: United World Wrestling)

The workshop was facilitated by members of the UWW team, who shared their expertise and provided hands-on guidance throughout the sessions. The collaborative format encouraged knowledge exchange and open dialogue, creating a dynamic learning environment.

Participants expressed high satisfaction with the content and format of the workshop, noting its relevance and practicality. The mix of classroom instruction, real-event exposure, and networking opportunities made the experience both educational and inspiring.

This edition of the Event Organization Workshop reinforced UWW’s commitment to building local capacities and delivering high-standard wrestling events across the world. Athens 2025 once again proved the value of this initiative and the importance of continuing to invest in professional training for sport event delivery.

Ramil AHMADOV, UWW Senior Competition Manager, and Yuri MAIER, Sports & Development Officer, conducted the workshop. We were honored to have Theodoros HAMAKOS, Vice-President of UWW, award the certificates.