#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.

#JapanWrestling

Another Ono rises: Konami follows brother's footsteps

Friday, August 29, 2025 - 02:52 By Ikuo Higuchi

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TOKYO (August 27) -- When you think of the name Ono from Shimane Prefecture, many will recall Masanosuke ONO (JPN), a world champion who is quickly becoming a global star, who now primarily competes in the United States.

Ono's younger sister Konami, who was undefeated in the national tournament during her elementary school years, is just like her brother. She went on to attend Nippon Sport Science University Ohka High School in Tokyo, where she grew up steadily, winning the Inter-High School Championships in 2023 and also winning silver at the U17 World Championships the same year.

A shoulder injury caused her to slow down, but through repeated practice at Nippon Sport Science University she regained her former strength and won the East Japan Student Championships and the All Japan Amateur Championships [women's competition is open to university students as well] last week.

Konami ONO (JPN)Konami ONO (JPN), left, won a silver medal at the 2023 U17 World Championships. (Photo: United World Wrestling / Kadir Caliskan)

Being coached by 2004 Athens Olympic bronze medalist Chikara TANABE and Kaori ICHO, she described herself as being in "the best environment."

Ono had been suffering from pain in the right shoulder and had to undergo a surgery in June last year. She had initially aimed for a comeback last year at the All Japan Championships [Emperor's Cup] in December, but was forced to withdraw. She returned to competition in April of this year at the Junior Queen's Cup U20, where she won one match, but lost the next match to a junior from high school by technical superiority.

"There were times when my shoulder would dislocate just by walking. It was a frustrating year," said Ono with her voice becoming teary, as if the pain had returned. "I'm happy because I was injured and couldn't wrestle for a while," she said but added, "I realized I need to practice more and get stronger."

Inspiration from brother Ono

While she was off the mat, Konami watched her brother Masanosuke win the gold medal at the U20 World Championships in 2024 and later become the world champion at 61kg at the Non-Olympic World Championships.

"It's not something I could ever imitate," she says, and although he is someone she should "admire" rather than "target," he is also someone close to her, having competed alongside since childhood. "I want to study hard and catch up," she says.

Konami ONO (JPN)Konami ONO (JPN) with world and Olympic champion Jordan BURROUGHS (USA). (Photo courtesy: Masaharu Ono) 

Earlier in spring, Konami accompanied her older brother to the United States, where he trains at Pennsylvania State University. She was still recovering and was unable to train, but she watched her brother's win against 2024 Paris Olympic silver medalist Spencer LEE (USA).

"I thought American wrestling was really amazing. It was inspiring," she said.

What made the biggest impression on Konami was how much fun her brother seemed to be having wrestling, even though he was in a foreign country.

"He really enjoys wrestling," she said. "I was amazed that there are people who love wrestling that much [laughs].

"My brother is my role model," she said. "I often watch his techniques and aspire to be like him."

What she finds particularly impressive is his speed, and the way he unconsciously develops his techniques. She herself sometimes has trouble deciding what to do next during a match, but her brother's body moves without a second thought. "I need to be able to come out with techniques one after the other," she said.

Training with Fujinami, Onishi

While Ono found his path in the United States, Konami is thinking of firmly establishing herself in Japan.

"I think that if I stay at Nippon Sport Science University, I will become really strong," she says, believing that his current environment is the place where she can develop the skills to compete on the world stage.

Not only is there an impressive coaching staff, but there are also world-class athletes such as 2024 Olympic champion Akari FUJINAMI (JPN) and Asian champion Sakura ONISHI (JPN) in the 57kg and 59kg weight class, respectively. Fujinami won gold at the Olympics in 53kg.

"I practice with Akari every day. She's really strong..." she said, admiringly, and when she's not sparring, she's always following Fujinami's movements to study them.

Since they are both in the 57kg weight class, could she challenge Fujinami as early as the All Japan Championships in December? To that question, she gave no clear answer, saying, "I'm not at the level where I can fight yet..." and said that she might move up a weight class as her body grows, so it's still up in the air, but perhaps the day is approaching when the middleweight trio, including Onishi, will take to the world stage.

Rather than setting big goals, her current goal is to "compete in many matches and enjoy wrestling." She says that she is actually enjoying it, so perhaps she is getting closer to her brother's level. Her next concrete goal is the All Japan Women's Open Championships in October.

She vowed to make a leap forward, saying, "I want to train both my body and mind and become even stronger. I want to become a star from Shimane Prefecture!"