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Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.

#development, #Anti-Doping

UWW, ITA deliver anti-doping education at World Championships camp

Thursday, September 11, 2025 - 11:30 By United World Wrestling Press

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POREC, Croatia (September 11) -- The United World Wrestling recently hosted a successful on-site Anti-Doping education event in collaboration with the International Testing Agency at the World Championships acclimatization camp in Poreč.

This marked the first time UWW partnered with ITA to deliver education directly at a training camp. A dedicated booth was set up on September 8 and 9 during the camp, and presentation sessions, led by ITA educator Anita HARTUNG, were held during the evenings of both days.

"The camp offered a great opportunity to connect with athletes ahead of their major competition," Hartung said. "Many stopped by the Clean Sport booth before and after training, showing genuine interest and openness in discussing the fundamentals of Anti-Doping.

"It was inspiring to be surrounded by such a motivated athlete community and support them in their sporting journey."

The sessions provided athletes with in-depth knowledge about Anti-Doping rules, safe supplement use, and ethical sporting practices.

Two dedicated presentation sessions explored key topics, including athletes’ rights and responsibilities, how to check medications, Anti-Doping Rule Violations (ADRVs), Therapeutic Use Exemptions (TUEs), and the risks associated with supplement use.

Holding the sessions during the acclimatization period, rather than the competition phase, allowed athletes to engage in a more relaxed environment and fully focus on learning.

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"These are some of the best wrestlers in the world, and thanks to the collaboration with ITA, they are better informed,” Carlos ROY, UWW Secretary General, said. "Education on Anti-Doping protects our sport, promotes fair competition, and ensures our athletes can perform at their best with confidence."

The initiative reflects UWW’s ongoing commitment to clean sport and athlete support. By equipping wrestlers with knowledge and tools to make informed choices, UWW and ITA aim to strengthen integrity in wrestling while fostering a culture of safe and fair competition.

The Anti-Doping education sessions are part of a broader effort by UWW to provide athletes with continuous learning opportunities on the importance of competing clean, complementing existing regulations and testing programs.

With the World Championships on the horizon, these activities ensure that athletes are not only physically and technically prepared but also well-informed about Anti-Doping practices, reinforcing the values of integrity, fairness, and excellence in wrestling.