#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.

#WrestleZagreb

Rising Star Hendrickson Aims to Make Splash in Senior Worlds Debut

By Ken Marantz

ZAGREB, Croatia (September 12) -- Sitting on the opposite end of the dais from the reigning world champion, Wyatt HENDRICKSON (USA) expressed confidence that they will be meeting again soon, but in much closer quarters.

If all goes according to plan for both wrestlers, Hendrickson will face Amir Hossein ZARE (IRI) in the semifinals of freestyle 125kg when the World Championships get started on Saturday in Zagreb.

"This is my first senior-level World Championships and I'm very grateful for that," Hendrickson said at a press conference on Friday that was also attended by Zare. "But I also think that the opportunity presented itself because I have grown as a wrestler. I've risen to the level of my competition, and I'm ready to test myself against the best in the world."

It doesn't get much better than Zare when talk of the heavyweights comes up. The two-time Olympic medalist is gunning for his second straight world title and third overall, all still at the tender age of 24.

Hendrickson, also 24 (in fact, he is three days older than Zare), may lack the experience on the senior level, but in recent years, he has raised his game enough to join the handful of foes with the potential to knock of the great Zare.

The American said his aim is to "continue to not only just wrestle at the highest level, but prove I'm meant to be here. Wrestling is something I've been doing since I was 5 years old and all that wrestling has brought me to be here today in Zagreb."

After placing fifth at the 2021 world juniors (U20), Hendrickson struck gold at the world U23 in 2023. In May this year, he capped his senior-level debut with a victory at the Pan-Am Championships.

But his most impressive triumph, and one that made the world take notice, came in a different format of the sport. In March, he stunned Tokyo Olympic champion Gable STEVESON (USA) in the final of the NCAA Championships, denying him a third title and ending his 70-match winning streak.

Even Zare said he was aware of the upset. "I would like to congratulate you for the win over Gable, he's one of the best in this weight category," Zare said. "Some of the seconds of your match are in my mind, I remember that. But originally, I don't have too much information about this American wrestler."

Hendrickson acknowledges he has been cultivated in the American folkstyle. But he feels confident of the transition he has made to freestyle.

"I've been training to wrestle foreign styles," he said. "The majority of my wrestling has been in [American] folkstyle. But the transition I've been able to make the past couple of months has shown that I'm prepared for this. I'm ready to wrestle the best in the world."

Helping in Hendrickson's preparations has been one of the sport's legends. Hendrickson originally attended and competed collegiately at the Air Force Academy, but transferred last year to Oklahoma State, where he came under the wing of former Olympic and three-time world champion David TAYLOR (USA).

Hendrickson is one of three USA wrestlers who are members of the Cowboy RTC, the wrestling club affiliated with Oklahoma State. (Five others will be wrestling in Zagreb with three of them for other nations.)

"Coach David Taylor is very, very excited to be coaching and share with us the knowledge he has learned in the great sport of wrestling," Hendrickson said. "The knowledge that he has been able to bring to me, it's just day and night. I never understood some parts of wrestling and he filled in all of the gaps. Where I maybe have fallen short in the past at some of these tournaments, those gaps are now filled. And I just have nothing but confidence."

The draw for the freestyle weight classes came out a short time before the press conference, and Hendrickson was asked about a possible clash with Zare in the semifinals.

"I love it," he said. "Zare is an excellent wrestler. But -- I don't want to brag on myself -- but I'm also a pretty great wrestler. That's most likely the match we're going to see tomorrow evening."

Hendrickson, however, is not one to get ahead of himself, and contends that he does not concern himself with such details as his opponents in the draw. Nor does he have a certain foe whom he particularly looks forward to facing.

"I'm excited to go through every single person in this bracket," he said. "Obviously there's no one specific because I don't care what my placement is in the bracket. That's not what I look at.

"What I look at is the next opponent ahead of me. One match at a time, one point at a time, one second at a time on the wrestling mat. I'm prepared, I'm ready and tomorrow I'm going to make a splash at the World Championships."

Zare, who has taken over the leadership mantle of the Iranian team in the absence of injured star Hassan YAZDANI (IRI), has competed just once this year, winning the Tirana Ranking Series title in February.

"I have done my best during the last 13 months to be prepared and I am focused on my goal, which is to be champion of this competition," Zare said.

And should Hendrickson or any of the other top competitors, such as European champion Giorgi MESHVILDISHVILI (AZE) or two-time world medalist Lkhagvagerel MUNKHTUR (MGL), make things difficult, then all the better.

"Finally, I want to say that when the competition is tough, it's going to be more joyful for everyone," Zare said.