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Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.

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UWW decision regarding Chamizo-Bayramov bout

Tuesday, April 23, 2024 - 14:58 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (April 23) -- The United World Wrestling Disciplinary Chamber has decided to suspend, for different periods, the refereeing body and refereeing delegates for the alleged violations during the semifinal bout between Frank CHAMIZO (ITA) and Turan BAYRAMOV (AZE) at the European OG Qualifier 2024 in Baku.

Despite the sanctions, Bayramov remains the winner of the bout as according to Article 53 of the International Wrestling Rules, under no circumstances may the result of a match be modified after the victory has been declared on the mat.

The Disciplinary Chamber, however, asked UWW to place Chamizo as a top seed in the brackets of the next qualifying event, the World OG Qualifier from May 9 in Istanbul.

During the Chamizo-Bayramov bout, Roman PAVLOV was the referee on the mat, Ali M. SAIWAN was the judge and Aleksei BAZULIN was the mat chairman. The referee delegation comprised Kamel BOUAZIZ, Ibrahim CICIOGLU and Casey GOESSL.

The Disciplinary Chamber has decided to suspend both Pavlov and Cicioglu from all their duties until December 31, 2024. Saiwan is suspended from all his duties until September 30, 2024. Mat chairman for the bout Bazulin is suspended from all his duties until June 30, 2024, and the remaining two members of the referee delegation Bouaziz and Goessl have been handed suspensions from all their duties until June 30, 2024.

Bayramov won the bout 8-8 on criteria and earned a Paris Olympic quota for Azerbaijan. However, the Italian Wrestling Federation complained about several refereeing mistakes during this bout and a controverted challenge decision which are deemed to have caused an incorrect final score and outcome of the match.

UWW formed two different panels to review the complaints and statements from each member of the refereeing body and the refereeing delegates were requested and forwarded to the UWW Administration. The refereeing delegates also submitted their co-signed report on the match.
 
The UWW panels reviewed the match and all alleged errors surrounding the match, including the refereeing sequences and scoring, the challenge decision by the refereeing delegates, and as well as the appointment and distribution of responsibilities among the defendants.

Both panels agreed that some actions during the bout were not scored correctly, including not spotting the passivity of the wrestler(s). It also agreed that the refereeing consultations were not efficient, a timing error was made and the challenge consultation suffered major shortcomings in its functioning.

In addition, the panels reported a gross lack of discernment in the assignment of the refereeing body, and in the distribution of the roles during the challenge for this specific match.

UWW is committed and makes continuous efforts to uphold the integrity of the sport.