#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.

#WrestleZagreb

Onishi encounters rough waters before sailing to 59kg gold

By Ken Marantz

ZAGREB, Croatia (September 16) -- Looking over at her coach was enough to inspire rising teenage star Sakura ONISHI (JPN) after she suffered a rare lapse early in the match. Having a four-time Olympic champion in your corner will have that effect.

Onishi bounced back from an early deficit to pile on points before notching a late victory by fall over Maria VYNNYK (URK) in the 59kg final at the World Championships in Zagreb on Tuesday, when the first two golds were awarded in women's wrestling.

"I'm really happy," said Onishi, who fell behind 6-1 before building up a 17-8 lead and ending the match with :09 left, giving her the gold in her senior world debut a month after winning a second straight world U20 title.

In a battle between continental champions for the other gold up for grabs, Asian titlist Kyong Ryong OH (PRK) needed less than a period to rout European winner Ekaterina VERBINA (UWW) 10-0 and become the second women's world champion in her country's history.

Also Read: Amouzad avenges Paris loss to Kiyooka

The 19-year-old Onishi currently attends powerhouse Nippon Sport Science University, where among her teammates is Paris Olympic champion Akari FUJINAMI (JPN). And one of her coaches is four-time Olympic champion Kaori ICHO (JPN), who is also among the Japanese team staff in Zagreb and was in Onishi's corner on Tuesday.

When Vynnyk, a three-time European U23 bronze medalist, scored an arm-drag takedown and added two gut wrenches to take a 6-1 lead, Onishi looked for the best source of inspiration she could find.

"I panicked a little, 'What should I do?'" Onishi said. "But I was determined to get the points back. Even if I give up a lot of points, it was still within what I had imagined might happen. There was still time and I thought it was alright.

"I looked at Kaori's face and thought, 'OK, just do it.'"

Kaori ICHO (JPN)Kaori ICHO (JPN), left, congratulates Sakura ONISHI (JPN) after the 59kg final. (Photo: United World Wrestling / Kadir Caliskan)

From that point, Onishi went on a rampage, scoring a double-leg takedown and gut wrench combination, an ankle-pick takedown, then a snapdown takedown to finish the first period with a 9-6 lead.

She opened the second period with another takedown, but then gave up points -- awarded on challenge -- when Vynnyk hit a counter lift. That made her wary and more precise with her attacks after that.

"I thought that that was what she was aiming for," Onishi said. "I had practiced stopping it. I knew if I used my hand fighting and feints well, I could definitely get the points. Up to the end, as I was dealing with that, I thought to keep penetrating."

After adding another takedown, Onishi thwarted a reverse counter lift to score 4 points and land Vynnyk on her back, where the Japanese met little resistance in securing the fall.

While Onishi relished reaching the pinnacle on the senior level, she has set her sites even higher -- the 2028 Los Angeles Olympics.

"It was really a fun tournament," Onishi said. "I had always been longed to be here. But this has not been my dream, it is the Olympics. Aiming for that, I have been told this is just a stage along the way. I am glad I could clear this stage.

"I will keep on working to get to Los Angeles. There will be various things that come up, but I will stay focused so that I can stand on the highest step of the podium in Los Angeles."

Kyong Ryong OH (PRK)Kyong Ryong OH (PRK) added a world title to her Asian title. (Photo: United World Wrestling / Kadir Caliskan)

Unlike Onishi, Oh encountered little difficulty in blowing away Verbina and adding the world gold to the Asian one she won in March in Amman.

"When I won the Asian and World Championships, I felt that all the tough training and hard work had finally paid off," Oh said.

Oh, also the Asian silver medalist in 2024, opened with a single-leg takedown, then reeled off three trap-arm rolls for a quick 8-0 lead. Another takedown attempt resulted in both wrestlers in a switch position, and Oh eventually gained control to end the match at 2:50.

"I wanted to show all the skills I’ve been training for in the best way possible," she said. "I thought that if I became a champion, I could make my father proud and bring a smile to his face. He was overjoyed and celebrated our victory in the international competitions, which made us recognized everywhere."

Oh joined Yong-Mi PAK (PRK), who won the 53kg gold in Nur-Sultan in 2019, as the lone women to win golds for DPR Korea. Her victory came a day after Chongsong HAN (PRK) won the freestyle 65kg gold, the country's first in that style since 2014.

Andreea ANA (ROU)The two bronze medalists at 55kg -- Sowaka UCHIDA (JPN), left, and Andreea ANA (ROU). (Photo: United World Wrestling / Kadir Caliskan)

Ana claims elusive bronze at 55kg

Andreea ANA (ROU), a three-time European champion making her seventh trip to a World Championships or Olympics, finally made it onto the medal podium.

The 24-year-old Ana secured an elusive bronze medal at 55kg, clinching a 6-3 victory over Yaynelis SANZ VERDECIA (CUB) in a late scramble that had to be sorted out after the final buzzer.

Leading 2-1, with all of the points scored on the activity clock, Ana and Sanz Verdecia both gained 2-point exposures in a flurry that ended with the Cuban on top. But Ana reached back and flung Sanz Verdecia to the mat just as time expired for a final 2 that was confirmed on challenge.

Japan picked up the other 55kg bronze when Sowaka UCHIDA (JPN), winner of the world U20 title at 57kg last year, finished up a 10-0 victory over Elvira KAMALOGLU (TUR) with 33 seconds left.

Uchida opened the scoring with a 4-point counter to a throw attempt in the first period, then methodically scored three takedowns to secure the bronze in her senior world debut.

At 59kg, Altjin TOGTOKH (MGL) rallied to an 8-4 victory over Anastasiia SIDELNIKOVA (UWW), while Laurence BEAUREGARD (CAN) won the other bronze with a second-period fall of Othelie HOEIE (NOR).

Togtokh, second at the Mongolia Ranking Series event in May, had given up a go-ahead takedown with :43 left when she quickly reversed, then gut wrenched Sidelnikova over for a 6-4 lead. She added a takedown just before the buzzer.

Beauregard was trailing 2-0 in the second period when she scored a takedown, then turned Hoeie over and secured the fall in 4:30.

Day 4 Results

Women's Wrestling

50kg
SEMIFINAL: Myonggyong WON (PRK) df. Remina YOSHIMOTO (JPN), 3-2
SEMIFINAL: Yu ZHANG (CHN) df. Munkhnar BYAMBASUREN (MGL) by Fall, 4:22 (9-0)

55kg (18 entries)
GOLD: Kyong Ryong OH (PRK) df. Ekaterina VERBINA (UWW) by TF, 10-0, 2:50

BRONZE: Sowaka UCHIDA (JPN) df. Elvira KAMALOGLU (TUR) by TF, 10-0, 5:26
BRONZE: Andreea ANA (ROU) df. Yaynelis SANZ VERDECIA (CUB), 6-3

57kg
SEMIFINAL: Helen MAROULIS (USA) df. Olga KHOROSHAVTSEVA (UWW) by Fall, 3:11 (5-0)
SEMIFINAL: Il Sim SON (PRK) df. Kexin HONG (CHN) by TF, 12-2, 3:55

59kg (22 entries)
GOLD: Sakura ONISHI (JPN) df. Maria VYNNYK (URK) by Fall, 5:51 (17-5)

BRONZE: Altjin TOGTOKH (MGL) df. Anastasiia SIDELNIKOVA (UWW), 8-4
BRONZE: Laurence BEAUREGARD (CAN) df. Othelie HOEIE (NOR) by Fall, 4:30 (4-2)

65kg
SEMIFINAL: Miwa MORIKAWA (JPN) df. Irina RINGACI (MDA) by TF, 10-0, 4:27
SEMIFINAL: Alina KASABIEVA (UWW) df. Enkhjin TUVSHINJARGAL (MGL) by TF, 13-3, 3:32

76kg
SEMIFINAL: Aiperi MEDET KYZY (KGZ) df. Anastasiya ALPYEYEVA (UKR), 10-5
SEMIFINAL: Genesis REASCO (ECU) df. Milaimy MARIN (CUB), 5-3