#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.

#WrestleZagreb

Tazhudinov in search for answers despite bronze medal

Thursday, September 18, 2025 - 08:45 By Vinay Siwach

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ZAGREB, Croatia (September 16) -- A World Championships medal might be a career milestone for most wrestlers, but for Akhmed TAZHUDINOV (BRN), the bronze he won in Zagreb is a prize he hopes to forget.

Coming into the tournament in Zagreb, Tazhudinov was considered as the best wrestler in the world and the favorite to win the gold medal at the 97kg. He had built a reputation of a wrestler who bulldozes anyone who stands in his path, as he did to win the gold medal at the 2024 Paris Olympics.

But Tazhudinov was anything but an Olympic and world champion in Zagreb.

He almost dropped his quarterfinal match with Mogomed KURBANOV (UWW), needing a front headlock roll to survive. The thrill of victory was short lived, as Amirali AZARPIRA (IRI) showed that Tazhudinov is indeed human, winning their semifinal 5-2 to end Tazhudinov's golden run.

"My initial goal was the gold medal," Tazhudinov said. "I wanted to become a two-time world champion. Unfortunately, it didn't happen -- maybe it was meant to be this way. It's very painful to lose."

As he searched for answers for his performance, Tazhudinov said that recent shoulder surgery may have affected his wrestling at the World Championships.

"I was coming back after surgery, after a serious injury," Tazhudinov said. "Maybe that had an effect, I don't even know. It took me a very long time to get myself together. At the beginning, training sessions were very difficult."

Tazhudinov returned from surgery to win two gold medals in a one-month span -- first at the Spain Grand Prix and then at the Budapest Ranking Series in June.

After the semifinal loss to Azarpira, Tazhudinov returned the next night for the bronze-medal bout with 34-year-old Akhmed MAGAMAEV (BUL), which only further put Tazhudinov under the scanner despite winning the match.

Magamaev was on the activity clock when he bodylocked Tazhudinov and slammed him for four points just before the 30 seconds elapsed. Tazhudinov rebounded with a takedown to make it 4-2 at the break.

He began the second period with another takedown to make it 4-4, but Magamaev continued the scramble and both wrestlers were awarded two exposure points each, putting the Bulgarian ahead 6-6 on criteria.

A counter lift to exposure gave Tazhudinov the lead for the first time, 8-6, and as Magamaev tried doing the counter lift, he gave up two as Tazhudinov blocked him. The final scramble, which gave Tazhudinov an 11-10 win, was challenged by Bulgaria. Eventually, it was scored 13-10.

Despite winning the bout, Tazhudinov shook his head as he left the mat, perhaps surprised himself by his lackluster performance.

"Honestly, I don't even know what went wrong," he said. "It means I wasn't well enough prepared. It means I wasn't in my best shape. It means I need to work even more."

Tazhudinov said he had difficulty preparing mentally for the bronze-medal bout after the loss to Azarpira.

"After the semifinal loss, I couldn't motivate myself at all for the bronze-medal match," he said. "I don't even know how I stepped onto the mat. I wasn't mentally ready to wrestle at all, and that's why the match was so difficult.

"But I will not give up -- I'll go home, work on my mistakes, and train even harder to come back stronger."