#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.

#BeachWrestling

Youth Olympic quotas in focus as Katerini hosts U17, U20 BW Worlds

Wednesday, September 24, 2025 - 08:47 By United World Wrestling Press

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KATERINI, Greece (September 23) -- Thirty countries, close to 300 wrestlers, a global glory and a Youth Olympic dream.

Over two days this week, on September 25 and 26, the world’s best age-group beach wrestlers descend upon the scenic Katerini Beach, where the sun sets behind the imposing Mount Olympus. In this postcard-perfect surroundings, they will hope to write their scripts at the U17 and U20 World Championships.

The tournament will be live on the YouTube channel of United World Wrestling's Beach Wrestling channel.

The championships will be taken into consideration for quotas for the 2026 Youth Olympic Games qualifier, adding another layer of significance to the U17 event.

United World Wrestling has received a request for quotas from more than 100 National Olympic Committees with a total of 300 male and 269 female wrestlers. Currently, there are 48 quotas per gender. In this context, the World Championships in Katerini will add excitement to the race for the Youth Olympic Games, scheduled to be held in Dakar.

The U17 and U20 World Championships will be held across eight weight classes each in men’s and women’s categories. Last year, Ukraine and the United States reigned supreme in the men’s and women’s events, respectively, of the U17 World Championships. This year, too, they will be among the favorites to lift the team titles.

Once again, this year, Ukraine has entered a jumbo team with eight wrestlers in the U17 men’s competition. Only hosts Greece (12), Georgia (11), and Moldova (9) have a contingent bigger than theirs. On the women’s side, the USA has fielded the largest delegation among the 24 teams, with 9 wrestlers. In Beach Wrestling, a country can register a maximum of 3 athletes per weight category.

It won’t be so straightforward for both teams to retain their titles, with challengers emerging from other nations, particularly hosts Greece, who would hope to put on a good show in front of their home crowd. Romania, Moldova, Georgia and Iran will remain strong contenders despite Ukraine's legacy in the competition, especially the women's.

Earlier this month, the U15, U17 and U20 African Beach Wrestling Championships were held in Casablanca, where Algeria bagged the U17 men’s and women’s titles. The serene Ain Diab beach in the Moroccan capital hosted the age-group tournaments before the Beach Wrestling World Series, marking the first time the event was held in an African city.

Soon after the U17 and U20 Beach World Championships, the Katerini Beach will host the World Series on September 27 and 28. The penultimate stop of the event is set to be the biggest of the 2025 season so far in terms of participation. There have been a record number of entries, underlining the sport’s continued global growth.

The World Series will return to Africa in October for its final instalment of this season, when the tournament will be held in Alexandria, Egypt, on October 18 and 19.