#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.

#Grappling

Brzozozwska makes golden debut at World Grappling Championships

Wednesday, October 15, 2025 - 16:22 By Vinay Siwach

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NOVI SAD, Serbia (October 15) -- Daria BRZOZOWSKA (POL) had competed against Ellen OBERBACH (GER) twice before their meeting on Wednesday at the World Grappling Championships.

Despite her 2-0 head-to-head record, Brzozowska was cautious of her approach against Oberbach as both met in the 58kg final in Novi Sad, Serbia. Both those wins came in June at the European Open in Warsaw, Poland.

"This was the third time I was competing against her," Brzozowska said. "I won in Warsaw but she must have studied me know and when I saw that she will be in the final against me here, I was thinking that it will be tough match."

Daria BRZOZOWSKA (POL)Daria BRZOZOWSKA (POL) reacts after winning the 58kg final. (Photo: United World Wrestling / Kadir Caliskan)

After three wins via submission, Brzozowska went for a similar move in the final, trying a knee bar against Oberbach in the first minute. However, Oberbach defended that attempt and only gave up one point.

Brzozowska then hit a double leg takedown and controlled Oberbach on the mat for more than three seconds to earn two points. Both remained in that position and seeing that the Polish wrestler was not actively trying to make a move, she was called passive. But that was all Oberbach got and Brzozowska won the final 3-1.

"Just 10 seconds before the bout was about to finish, I thought, 'I did it'," she said. "My coach was shouting that just remain in this position and I may have started crying before the match finished."

This was Brzozowska's debut for Poland outside her country and showed that she belongs to the big stage. Trained by her father Chris, the 20-year-old began in wrestling but slowly tried other combat sports. She now trains at her father's club, ASW Panther, in Bydgoszcz, her hometown.

"My father is my coach," she said. "I have not told him that I won gold medal. What a secret to keep!"

Alsu IANSHINA (UWW)Alsu IANSHINA (UWW) tries to throw Sheliah LINDSEY (USA) in the 64kg final. (Photo: United World Wrestling / Kadir Caliskan)

In the other women's Grappling final at the World Championships final on Wednesday, Alsu IANSHINA (UWW) defeated Sheliah LINDSEY (USA), 17-4, in the 64kg final to win the gold medal.

Ianshina was clearly the better grappler in the final as she hit two hip-toss to plant Lindsey on the mat with control to lead 2-0. She gave up control as she tried to use an arm-bar and Lindsey reversed the position took a side mount control to lead 2-2 on criteria.

However, that was short lived and Ianshina scored two points for side mount and three more for total control to lead 7-2. As she continued to hold Lindsey on the mat and remain active as well, she got four points for third control and led 11-4.

As both wrestlers grappled, Lindsey got on top after a roll and scored two points. However, Ianshina once again managed to mount and score two points and four-point control and win 17-4.

Ruslan RADZHABKHANOV (UWW)Ruslan RADZHABKHANOV (UWW) tries to control Magomedbek TEMEEV (UWW) in the 62kg final. (Photo: United World Wrestling / Amirreza Aliasgari)

In the three men's Grappling weight classes, Ruslan RADZHABKHANOV (UWW) upgraded his silver medal from last year to gold after beating Magomedbek TEMEEV (UWW), 3-3, on criteria in the 62kg final.

At 66kg, Magomed SHAKHBANOV (UWW) submitted Yurii CHERKALIUK (UKR) in quick time to win the final and the gold medal.

Hajimurad PURTIYEV (AZE) gave Azerbaijan its second gold medal of the World Championships when he defeated Davud MAGOMEDOV (UWW), 4-2, in the 84kg final.

RESULTS

Women's Grappling

58kg
GOLD: Daria BRZOZOWSKA (POL) df. Ellen OBERBACH (GER), 3-1

BRONZE: Varvara MASHKINA (UWW) df. Breanna STIKKELMAN (USA), 6-2
BRONZE: Magdalena GIEC (POL) df. Nuraiym MUNAITBAS (KAZ), 12-2

64kg
GOLD: Alsu IANSHINA (UWW) df. Sheliah LINDSEY (USA), 17-4

BRONZE: Mia MONTESINOS PERDOMO (ESP) df. Snezhana MORAR (UKR), 4-2
BRONZE: Adrianna MAZUR (POL) df. Emma ROSINI (ITA), 3-3

Men's Grappling

62kg
GOLD: Ruslan RADZHABKHANOV (UWW) df. Magomedbek TEMEEV (UWW), 3-3

BRONZE: Talgat ZHUMAGALIYEV (KAZ) df. Kiryl AHEIKA (UWW), 2-0
BRONZE: Rafayel KOSTANYAN (ARM) df. Adlan ASUEV (KAZ), via submission (4- 4)

66kg
GOLD: Magomed SHAKHBANOV (UWW) df. Yurii CHERKALIUK (UKR), via submission

BRONZE: Khabib ATLUEV (UWW) df. Jesse SOSA (USA), via submission
BRONZE: Anthony DE OLIVEIRA (FRA) df. Giorgi RAZMADZE (GEO), 7-2

84kg
GOLD: Hajimurad PURTIYEV (AZE) df. Davud MAGOMEDOV (UWW), 4-2

BRONZE: Maxat TOLENDI (KAZ) df. Magzhan MARATKHAN (KAZ), 2-0
BRONZE: Christian FRILLICI (ITA) df. Giuseppe LAMANNA (USA), via forfeit