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Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.

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Cuba’s Trujillo Diaz honored with IOC Coaches Lifetime Achievement Award

Tuesday, November 25, 2025 - 09:29 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (November 24) — Wrestling coach Raul TRUJILLO DIAZ (CUB) received the International Olympic Committee (IOC) Coaches Lifetime Achievement Award on Monday during a ceremony at the Olympic House in Lausanne, Switzerland.

The award was presented by IOC President Kirsty COVENTRY and Sergii BUBKA, Chair of the IOC Athletes’ Entourage Commission.

Trujillo Díaz has been one of the key figures in the inexorable rise of Cuba as one of the leading nations in Greco-Roman, with more than 52 years of coaching experience. He coached the Cuban and Portuguese national teams across five editions of the Olympic Games.

Cuba

“I am very honoured to receive this extraordinary recognition, Trujillo Diaz said. “I would like to thank the IOC, all the athletes I have coached over the past 50 years, the other wrestling coaches and people who worked tirelessly behind the scenes in the sport to which I have dedicated my life. All were my motivation and example. I also want to take the opportunity to thank United World Wrestling (UWW). And a big thank-you to someone very special who has always been with me – my family – for their great support.”

One of the legends he has trained is five-time Olympic champion Mijain LOPEZ (CUB), who at Paris 2024 became the first athlete in any sport to win five consecutive Olympic gold medals in the same event. Others who have been trained by Trujillo Diaz are Rio 2016 champion Ismael BORRERO (CUB) and Luis ORTA (CUB), the 60kg champion at Tokyo 2020.

As well as introducing training innovations that have helped lead his nation to success, Trujillo Díaz has published numerous research papers and articles on wrestling science and pedagogy. He has also worked widely for UWW across Latin America as an educator, bringing the breadth of his knowledge and experience to new generations of athletes and coaches.

Alongwith Truillo Diaz, volleyball coach Lang PING also received the IOC Coaches Lifetime Achievement Award.

"It's really special to be here with all of you and to celebrate our two coaches for their incredible commitment and their lifetime of work in serving their athletes to become the best athlete, but also the best humans that they can be," said IOC President Kirsty Coventry during the ceremony. "So many of us who compete in sport know and understand that the lessons that we learn in sport will guide us in our everyday life after and this is where the role of coaches is so important,” she added.