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Pan-Am training camp wrestlers win 24 medals in Acapulco

Sunday, May 22, 2022 - 15:24 By United World Wrestling Press

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MEXICO CITY (May 21) -- Before the Senior Pan-American Championships in Acapulco, United World Wrestling and Mexico Wrestling Federation held a training camp from April 1 to May 2 in Mexico City.

A total of 74 wrestlers from eight different Pam-Am countries participated in the month-long camp. Wrestlers from Argentina, Chile, Ecuador, Guatemala, Mexico, Panama, Paraguay, and Puerto Rico were at the camp and supported by UWW's Development Department Technical Assistance program.

Out of the 74 wrestlers who participated in the training camp, 24 stepped up on the podium at the 2022 Pan-Am Championships in Acapulco, and 14 won a quota for their countries for the 2023 Pan-American Games to be held in Santiago, Chile.

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The wrestlers were housed at the Mexican Olympic Sports Center (CDOM) for 23 days of the camp and were provided with all the necessary facilities for optimal performance. They had three meals, planned according to the nutritional needs of high-performance athletes, per day in the CDOM dining room.

All participants had access to the different facilities of the CDOM including the mat sessions which were held in the recently inaugurated Olympic Wrestling Gymnasium, a facility that has three official mats, a sauna, showers, physical conditioning equipment, ice machine, among other amenities for the athletes. They also had training sessions in the physical conditioning gymnasium and the athletics track of the CDOM.

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For recreation, the wrestlers had access to different amenities, such as television, board games, foosball, and movie projection, among others.

All the coaches for the different countries had an active role in the development of the training sessions, making this training camp enjoyable for all the participants and creating partnerships between countries.

Medical, psychological, and physiotherapeutic care to all participants who required it was also provided by Dr. Jacques Rogge of the Center of Medicine and Applied Sports Sciences. 
Medical specialists were available 24-hours a day and an ambulance was available in case of an emergency.

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Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.