Refugee Day

Olympic Feature: Amir Al-Awad

Friday, June 19, 2020 - 12:24 By United World Wrestling Press

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United World Wrestling recently caught up with Olympic hopeful and Syrain refugee Amir Al-Awad. Until recently he used to train at the Olympic Club in Alexandria, but since the suspension of all sports activities due to COVID-19, all clubs in Egypt are closed since mid-March 2020. He is hopeful to resume some activities by the start of July, but throughout the lockdown period as of mid-March, Al-Awad has been training at home with a private coach to keep fit and not lose his momentum.

Right now Al-Awad says his main goal remains to prepare for the 2021 Olympic Games and the relevant qualification competitions. As such he will keep on training privately and cope with the challenging situation we are all facing until things return back to normal. 

To read more on Al-Awad's life check out this snippet from June 1st feature on Olympic.org

Amir Al-Awad, an 18-time Syrian champion, had consigned wrestling to the past when he and his family were forced to flee their country in fear in 2011. But, after being inspired by the chance to show his fellow refugees that anything is possible, he returned to the mats.

Syrian Amir Al-Awad is grateful to wrestling. Even at his lowest moments, when grappling on a mat was far from his thoughts, the sport has remained ingrained inside.

Wrestling makes you face challenges and as a wrestler I was taught to be resilient and confront life, no matter what, explained Al-Awad, whose life was sent spinning by the outbreak of civil war in Syria in 2011. “If I am thrown to the ground or hit the bottom I have to come up and start afresh.”

Wrestling-obsessed since he was nine years old, the former Asian and Arab champion has come to embody this ethos. After his house was destroyed, Al-Awad and his family became internally displaced as war raged around them. The former professional sportsman was routinely arrested. Both warring sides were suspicious of his determination not to declare an allegiance. Finally, when once again in jail and unable to look after his then-pregnant wife, Al-Awad decided they had to leave.

His wife made it to Egypt and eventually so too did Al-Awad. Abandoning a plan to try to reach Europe, the couple began the arduous task of building a new life as legal refugees. But, despite three years spent focusing on finding a job and caring for his young family, wrestling found its way back in.

“It became a win-win situation,” said the 18-time national champion.

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To read more on Amir Al-Awad's journey back to the mat please click here: Olympic.org)

#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.