#OlympicChannel

Olympic Channel: Iran's 'Greatest' Hassan Yazdani Seeks Wrestling Immortality

By Andrew Binner

Hassan YAZDANI, a 25-year-old native of Jouybar, is already a national hero in Iran. He's claimed gold at the Rio Olympic Games and has a pair of world titles on his resume. In an article published on the Olympic Channel, Andrew Binner broke down the career of "The Greatest" and looked at his path to a potential second Olympic title.

"Freestyle wrestling is Iran’s national sport, so when Hassan Yazdani pinned down the 74kg gold medal at the Rio 2016 Olympics, he became an instant national hero.

He moved up to 86kg, which better suited his growing frame, taking out the world championships gold medal at his new weight division in 2017 and 2019.

Yazdani became known as The Greatest and Fearless back home, while his Instagram account swelled to over 500K followers. Quite simply, he could walk the streets of Iran like he was The King… which is incidentally another one of his nicknames there.

“The truth is that I hope I am worthy of these nicknames,” he told Tehran Times. “Each one is valuable for me and so I hope I can live up to the nicknames and the expectations of my great fans. I always want to keep their hope, so I accept them all and just hope that I am worthy.”

Read more on the Olympic Channel's site ... here

#DigitalTransformation

Going inside United World Wrestling's digital transformation

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (November 10) --- Going inside United World Wrestling’s (UWW) digital transformation and innovation journey, this case study takes a closer look at the numbers behind wrestling’s first year of mobile and data adoption, including:

  • A step-by-step guide to UWW’s digital transformation and innovation journey
  • How UWW’s mobile app and video hub performed at their debut World Championships
  • Customer data analysis and why UWW opted to create its own CRM platform
  • N3XT Sports’ role in assessing UWW’s digital maturity and implementing a digital roadmap

Since adopting mobile and a dedicated video streaming service into its content distribution strategy, the federation witnessed significant engagement growth via its digital assets and social media channels, which in turn is helping the team foster a robust fan/stakeholder database. UWW is now able to customize performance-marketing campaigns based on individual user data and to strengthen subscriber conversion and retention across its digital-product portfolio.

CASE STUDY: Going inside UWW's digital transformation - N3XT SPORTS