Development

OlympAfrica Hosts Largest Ever Wrestling Event in Ivory Coast

By United World Wrestling Press

CORSIER-SUR-VEVEY (May 17) -- United World Wrestling has partnered with OlympAfrica in Ivory Coast to host that nation's largest ever wrestling event. The two-month program includes more than 2,000 students from Soubré, Meagui and Okrouyo who are taking part in various camps and competitions until June 23. 

United World Wrestling development officer Vincent AKA, who was born in Ivory Coast and wrestled for France, is also leading a Level 1 coaching course in the country.

OlympAfrica is a foundation that has sport development centers in over 46 African countries and works in collaboration with the National Olympic Committees. It was founded based on an idea expressed by the late Juan Antonio SAMARANCH, former President of the International Olympic Committee. 

The foundation is owned by the Association of National Olympic Committees of Africa and supported by the International Olympic Committee, United World Wrestling and other partners, for the development of sports at a recreational and grassroots level in many African countries.

OlympAfrica has set up centers dedicated to sports activities, workshops, HIV prevention, coaching education and much more. The aim of these centers is to involve the youth in sports and activities that are good for their future development once they have finished their day at school. It's an excellent talent identification tool, particularly with the introduction of the Youth Olympic Games in the Olympic program.

#DigitalTransformation

Going inside United World Wrestling's digital transformation

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (November 10) --- Going inside United World Wrestling’s (UWW) digital transformation and innovation journey, this case study takes a closer look at the numbers behind wrestling’s first year of mobile and data adoption, including:

  • A step-by-step guide to UWW’s digital transformation and innovation journey
  • How UWW’s mobile app and video hub performed at their debut World Championships
  • Customer data analysis and why UWW opted to create its own CRM platform
  • N3XT Sports’ role in assessing UWW’s digital maturity and implementing a digital roadmap

Since adopting mobile and a dedicated video streaming service into its content distribution strategy, the federation witnessed significant engagement growth via its digital assets and social media channels, which in turn is helping the team foster a robust fan/stakeholder database. UWW is now able to customize performance-marketing campaigns based on individual user data and to strengthen subscriber conversion and retention across its digital-product portfolio.

CASE STUDY: Going inside UWW's digital transformation - N3XT SPORTS