#WrestleBuenosAires

Nunes de Oliveira Avenges World Championships Loss to Mallory Velte at #WrestleBuenosAires

By Taylor Miller

BUENOS AIRES, Argentina – Lais NUNES DE OLIVEIRA (BRA) won the 62 kg women’s freestyle Pan Am Championships title on Saturday night, avenging a loss from World Championships to Mallory VELTE (USA).

Nunes de Oliveira fell short of a World bronze medal in October, losing to Velte in the bronze-medal match, 2-1. Today, she flipped the result in her favor, claiming a 6-1 decision over the American in the Pan Am finals.

The U.S. did, however, win three individual titles and a team title on Saturday.

At 53 kg, 2018 World silver medalist Sarah HILDEBRANDT (USA) defeated 2011 Junior World bronze medalist Luisa VALVERDE MELENDRES (ECU) with a 10-0 tech fall.

Winning the championship at 68 kg was 2018 World bronze medalist Tamyra MENSAH-STOCK (USA), who pinned 2018 U23 World champion Yudari SANCHEZ RODRIGUEZ (CUB) in 1:33.

Just a few matches later, four-time World champion Adeline GRAY (USA) picked up a win by fall also, with a pin over Genesis REASCO VALDEZ (ECU) in 1:20 for the 76 kg gold.

Cuba and Ecuador also earned champions on Saturday night.

At 50 kg, 2016 Junior Pan American champion Yusneylys GUZMAN LOPEZ (CUB) edged out three-time Junior World medalist Erin GOLSTON (USA), scoring a takedown and step out in the first period for a 3-0 win.

Two-time Olympian Lissette ANTES CASTILLO (ECU) won the 57 kg bracket, pinning Hannah TAYLOR (CAN) in 1:32, helping Team Ecuador to a third-place finish.

In men’s freestyle, Chandler ROGERS (USA) and J’den COX (USA) won the two gold medals of the night, both registering pins in their final matches.

Rogers stuck Francisco GUZMAN VELASQUEZ (PUR), while 2018 World champion Cox tallied a 13-second pin over Diego RAMIREZ FLORENTIN (PAR).

The competition wraps up tomorrow with eight men’s freestyle weights. Action will begin at 10 a.m. local time (9 a.m. EST) live on unitedworldwrestling.org.

Final women’s freestyle team standings
1. USA – 200
2. Canada – 167
3. Ecuador – 89
4. Brazil – 89
5. Cuba – 86
6. Peru – 54
7. Venezuela – 52
8. Argentina – 47
9. Puerto Rico – 45
10. Mexico – 45

Final women’s freestyle results

50 kg
GOLD - Yusneylys GUZMAN LOPEZ (CUB) dec. Erin GOLSTON (USA), 3-0
BRONZE - Thalia MALLQUI PECHE (PER) dec. Jacqueline MOLLOCANA ELENO (ECU), 10-7
BRONZE - Patricia BERMUDEZ (ARG) df. Mariana DIAZ MUNOZ (MEX), fall

53 kg
GOLD - Sarah HILDEBRANDT (USA) TF Luisa VALVERDE MELENDRES (ECU), 10-0
BRONZE - Diana WEICKER (CAN) dec. Carolina CASTILLO HIDALGO (COL), 6-3
BRONZE - Lilianet DUANES ANDRES (CUB) TF Justina BENITES VASQUEZ (PER), 10-0

57 kg
GOLD - Lissette ANTES CASTILLO (ECU) df. Hannah TAYLOR (CAN), fall 1:32
BRONZE - Jacarra WINCHESTER (USA) df. Yessica OVIEDO PEREZ (DOM), fall 5:54
BRONZE - Betzabeth SARCO COLMENAREZ (VEN) dec. Nes RODRIGUEZ TIRADO (PUR), 5-4

62 kg
GOLD - Lais NUNES DE OLIVEIRA (BRA) dec. Mallory VELTE (USA), 6-1
BRONZE - Nathaly GRIMAN HERRERA (VEN) df. Yaquelin ESTORNELL ELIZASTIGUE (CUB), 1:05
BRONZE - Abnelis YAMBO MIRANDA (PUR) dec. Mayra ANTES CASTILLO (ECU), 11-7

68 kg
GOLD - Tamyra MENSAH (USA) df. Yudari SANCHEZ RODRIGUEZ (CUB), fall 1:33
BRONZE - Olivia DI BACCO (CAN) df. Yanet SOVERO NINO (PER), injury default
BRONZE - Ambar GARNICA FLORES (MEX) dec. Andrimar LAZARO DIAZ (VEN), 8-4

76 kg
GOLD - Adeline GRAY (USA) df. Genesis REASCO VALDEZ (ECU), fall 1:20
BRONZE - Erica WIEBE (CAN) dec. Mabelkis CAPOTE PEREZ (CUB), 6-0
BRONZE - Diana CRUZ ARROYO (PER) df. Gabriela CANALES HERRERA (MEX), fall

Men’s freestyle final results

79 kg
GOLD - Chandler ROGERS (USA)
SILVER - Santiago MARTINEZ RESTREPO (COL)
BRONZE - Jasmit PHULKA (CAN)

92 kg
GOLD - J'den COX (USA)
SILVER - Jaime ESPINAL (PUR)
BRONZE - Diego RAMIREZ FLORENTIN (PAR)

 

#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.