#DigitalTransformation

‘Now is the right time to do this’: Delivering wrestling’s first digital World Championships

Saturday, September 3, 2022 - 12:50 By United World Wrestling Press

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COSIER-VEVEY (August 30) --- Our decision to undergo a digital transformation at United World Wrestling (UWW) can be dated back to as early as 2014 – a year after the federation was reinstated into the Olympic Program. As is the nature of digitalization and the importance of getting the timing and product launch just right, we’ve now entered year one of a new digital era at UWW following the launch of our very own mobile app, organic video hub, and customer relationship management (CRM) tool, in time for the Wrestling World Championships (10th to 18th September). 

The vision to revolutionize the sport was first tabled by our president Nenad Lalovic, who, since taking up the presidency in May 2013, has advocated change to the makeup of international wrestling and how we look to engage new fans and stakeholders. By putting digital transformation at the heart of our modernization, we are in the midst of the biggest transition our sport will experience in modern times and will certainly enhance the offering we provide to our fanbase, to our athletes, and to our national federations.

Now is the right time to do this. Why? There are many industries that have already gone through this process and is something we are seeing more across the sports industry. This is not something that can wait another five years before we look to instigate change. By then, it might be too late. As the Olympic Movement attracts new audiences, we have to stay ahead and modernize with the industry, in order to set new goals, and not to shy away from doing things differently.

The pandemic shone a light on the challenges that we faced as an international federation and some of the changes we needed to make. For example, we implemented distance-learning and webinars that brought our community closer together during trying times. This at large is how we plan to continue – to provide digital solutions, not only as a digital transformation “check-box”, but to help our national federations grow and bring about positive change to the sport of wrestling.

The exciting thing about digitalization is that it offers infinite possibilities. We can certainly provide a broader offering for our audience, but for our sponsors, national federations, and the grassroots of our sport, too. There are many different tools that will allow us to move forward and offer new opportunities to stakeholders. Digital transformation expands our ability to adapt to new trends and to leverage customer data that will influence how we distribute content. 

UWW IS EXPANDING ITS DIGITAL FOOTPRINT

With the proliferation of D2C technologies, our fans have naturally spread across so many different platforms. In the past, we didn’t pay too much attention to what the individual consumer wanted. So, without a digital portfolio, we have been unable, until now, to stay connected with our growing fanbase. 

This observation has formed the basis for UWW’s  digital transformation and is already reaping rewards. Our investment strategy covers three key areas – mobile, video, and data capture – all of which are designed to bridge the relationship with our core and newcomer fans and the sport of wrestling. 

Without the means for a direct relationship with our audience, UWW has until recently been unable to engage fans retrospectively, nor have we been able to build their connection with our sport at a level of engagement we hope to achieve via our new mobile application and the video hub. By expanding our digital footprint, and taking ownership of customer data these platforms will collate, we can explore more easily our relationship with our audience via the CRM and tailor the D2C experience to the individual fan.

Before the launch of our latest products, in the past year, we have seen increased engagement from the followers of our sport. In the year leading to the 2022 World Championships, UWW social channels grew by 21 percent to more than 2.25 million followers, according to research carried out by Redtorch, including 78,500 new followers between April and June of this year. Going forward, by taking this direct-to-consumer (D2C) approach, we will be able to build audience engagement ahead of our flagship events, establish trust during the championships, and continue to build loyalty among our growing fan base.

The way we’re trying to operate today – not only as a service, but also as a video content provider – is to communicate directly with people, and extends to our partners, too. As well as serving fans who watch wrestling from their homes, our digital approach also enables us to provide more dynamic packages for sponsors, more content for broadcasters, and therefore richer, more entertaining, video content tailored for our audiences. 

This is UWW bringing that vision we laid out over the past decade to fruition. By improving the experience, we will provide a more consolidated, one-stop shop capable of delivering everything a passionate wrestling fan is going to be pleased with. Going forward, this will help us to engage new fans based on their interactions with our digital products and customize their experience from the moment they begin watching the sport and one that builds a rapport between UWW and its audience. This will serve us well for many years to come.

DIGITAL TRANSFORMATION REQUIRES EXPERT SUPPORT

Before we began our digital transformation, we set out a roadmap to ensure that our end-goal was clear. In year one, we’re focusing on our mobile app, video hub, and the CRM. But that’s just the beginning of the journey. By moving our operations to the cloud, it will allow us to scale our production without upsetting the quality for our subscribers. 

We want to attract larger audiences. Whereas, in the past, we haven’t been equipped to meet greater demand from the wrestling community, our digital transformation will unite our athletes, coaches, and stakeholders into an efficient, paperless ecosystem, whereby our national federations will be able to communicate ideas and solutions via a centralized home for wrestling. 

While exciting from the outside, I must be honest about our journey so far and the value we’ve drawn from external consultation. Digital transformation is certainly not something that organizations can take on alone. There needs to be resources in place and experts you can work with to set the right structure and roadmap in place to deliver on our transformation targets. 

In order to achieve our goals, we have been working alongside N3XT Sports since last year, and the team continues to provide the soundboard for building new ideas for digitalization and to identify the challenges and opportunities it will present us in the future. The entire working group at N3XT Sports – from the consultants, to the project manager to the designers and engineers – provide expert advice and know-how when it comes to understanding the long-term journey for digital transformation. 

From the moment we put ideas down in writing, through to the execution and delivery of our new digital portfolio, the entire working group has demonstrated the basis of change-management inside an international federation like ours. It’s important for a whole organization – and not only a handful of departments – to contribute to the project. In return, this helps align our vision as the global governing body with the realities of our regional partners, coaches, and athletes.

In doing so, we have learnt that digital transformation is a long-term commitment. Having taken the first and most important step on our journey, N3XT Sports and our strategists continue to envision how the decisions we make today will impact and open up new opportunities for the sport of wrestling in the future. This level of detail is vital if we want our digital transformation to be a success in the decades to come. We are very excited to be on this journey and look forward to inviting you to join us.

#WrestleAmman

U17 Worlds: Kyrgyzstan shows up with 2 golds in Freestyle

Saturday, August 24, 2024 - 21:04 By Vinay Siwach

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AMMAN, Jordan (August 24) -- Kyrgyzstan is dominating wrestling at all levels. After the rise of the nation at the senior level with world champions and Olympic medalists in Greco-Roman and Women's Wrestling, the Freestyle team is showing its class at the age-group level.

27 years after it last won a gold medal at the U17 World Championships in Freestyle, Kyrgyzstan won two on Saturday at in Amman, Jordan to end the drought.

Kursantbek ISAKOV (KGZ) at 55kg and Rustamzhan KAKHAROV (KGZ) at 65kg posted thrilling wins to earn two golds for the country with Omurbek ASAN UULU (KGZ) to fight for the gold medal on Sunday at 60kg.

Kursantbek ISAKOV (KGZ)Kursantbek ISAKOV (KGZ) scores the match-winning stepout against Joseph BACHMANN (PUR) in the 55kg final. (Photo: United World Wrestling / Kostadin Andonov)

Isakov was up against Joseph BACHMANN (PUR) who was trying to create history for Puerto Rico by winning the gold medal in 49 years at the U17 World Championships. But Isakov had other ideas and a challenge to deny Bachmann.

Bachmann was called for passivity in both the period which gave Isakov a 2-0 lead. Bachmann completed a throw with seven seconds remaining on the clock and it was awarded four, giving Bachmann a 4-2 lead. Kyrgyzstan challenged it was changed to 2-2 with Bachmann holding criteria.

Isakov forced a stepout in the next five seconds and secured a 3-2 lead. Bachmann challenged the call but lost it to add another point to Isakov's score. Isakov secured the win and the gold medal.

 
 
 
Kursantbek ISAKOV (KGZ)
 
 
 
 
 
 
 
 
 
 
 

A post shared by Olympic Wrestling (@unitedworldwrestling)

A few minutes later, Kakharov stunned Ramazan ABDULKADYROV (AIN), 7-6, in a thrilling 65kg final, scoring a late lace to earn a second gold medal for the country.

Abdulkadyrov got the first stepout and Kakharov spun from outside to score a takedown. The referees awarded Abdulkadyrov stepout which was challenged by Kyrgyzstan and lost. A similar sequence made the score 4-0 for Abdulkadyrov. But Kakharov took his step off the pedal and opened his scoring with an out-of-bounds point which started as a big headlock counter. Abdulkadyrov led 4-1 at the break.

Kakharov hit a single leg but Abdulkadyrov scored two points for exposure while Kakharov was also awarded two points for the same. With a 6-3 lead, Abdulkadyrov tried playing the clock and was successful for most of the last minute. But Kakharov scored a takedown and turn to claim a 7-6 lead with 13 seconds remaining.

Rustamzhan KAKHAROV (KGZ)Rustamzhan KAKHAROV (KGZ) celebrates after winning the 65kg gold medal in Amman. (Photo: United World Wrestling / Amirreza Aliasgari)

Abdulkadyrov had no comeback after that Kakharov won the gold medal, the second of the night for Kyrgyzstan.

"I was very confident that I would win the match," Kakharov said. "From the very beginning of the match till the end, I knew I was going to win it. Thank God he gave this win to me."

A native of Kochkor-Ata, a popular football city in northwestern Kyrgyzstan, Kakharov has been training for the last 10 years in wrestling after his brother, who is a footballer, introduced him to the sport.

"I’ve graduated from school this year and I’ll start my first year at university," he said. "I’ve entered the geology [department]."

Since the Soviet period, Kochkor-Ata has had a popular oil depot and Kakhrov, once he is done with wrestling, will like to work in the depot, a good enough reason to choose geology.

"There is an oil depot in my city," he said. "I want to work there one day, that’s why I’ve chosen this major. But for now, it’s wrestling time."

The two gold medals were enough to put Kyrgyzstan in line to finish on the podium in the team race for the first time. But it is the United States and Iran that are fighting for the top spot.

Both countries won one gold medal on Saturday but the U.S. leads by one point after five weight classes. With five more to go, the race is going to the wire on Sunday.

Michael MOCCO (USA), son of former Pan-Am champion Steve, won the 110kg gold medal after winning the final in just 18 seconds. He leg-laced Yedige KASSIMBEK (KAZ) in no time to claim the gold medal.

Mocco's performance in the final was not the only dominant one. He won all four of his bouts via technical superiority with none going the full four minutes.

Reza AFSHAR (IRI)Reza AFSHAR (IRI) celebrates after winning the 80kg final 1-1. (Photo: United World Wrestling / Kostadin Andonov)

Iran's gold medal came at 80kg with Reza AFSHAR (IRI) holding on to a 1-1 criteria victory over Nikoloz MAISURADZE (GEO) in the final.

Maisuradze was awarded the first point after Afshar was put on the activity clock in the first period. Afshar got the criteria lead in the second after Maisuradze was put on the clock in the second period and the Iranian managed to keep him off for the remaining time.

Iran could have won its second gold medal but Amirabbas ALIZADEH (IRI) failed to put up a challenge against Ulugbek RASHIDOV (UZB) in the 48kg final.

Rashidov finished the final in a minute and 47 seconds as he laced Alizadeh to win the gold medal 11-0.

Konstantine PETRIASHVILI (GEO)Konstantine PETRIASHVILI (GEO) will wrestle for the 92kg gold medal on Sunday. (Photo: United World Wrestling / Kostandin Andonov)

Iran and the U.S. face each other in the 45kg final on Sunday but the latter has a significant advantage at 51kg with former U17 world champion Domenic MUNARETTO (USA) reaching the final and Iran scoring no points at this weight class. Munaretto will take on Frederick BACHMANN (PUR), whose brother Joseph lost the 55kg final.

Abolfazl SHAMSIPOUR (IRI) is one finalist for Iran at 71kg and he faces Manuel WAGIN (GER), who won bronze at 65kg last year and is looking to become Germany's first U17 world champion in Freestyle.

At 60kg, Omurbek ASAN UULU (KGZ) will face Huseyn ISMAYILOV (AZE) for the gold medal. Azerbaijan is looking to win at least one gold as it had done in 2022 and 2023.

Konstantine PETRIASHVILI (GEO), younger brother of newly crowned Olympic champion Geno, will look to win his first world title at 92kg. He takes on Rodion SANAKOEV (AIN) in the final after some big wins on Saturday.

RESULTS

48kg
GOLD: Ulugbek RASHIDOV (UZB) df. Amirabbas ALIZADEH (IRI), 11-0

BRONZE: Henry ASLIKYAN (USA) df. Vladyslav KAIDAKOV (UKR), 2-1
BRONZE: Chingis SARYGLAR (AIN) df. Temuri TUTARASHVILI (GEO), 9-2

55kg
GOLD: Kursantbek ISAKOV (KGZ) df. Joseph BACHMANN (PUR), 4-2

BRONZE: Keanu DILLARD (USA) df. Yukiya KITADE (JPN), 10-0
BRONZE: Huseyn HUSEYNOV (AZE) df. Gagik GHAZARYAN (ARM), 2-1

65kg
GOLD: Rustamzhan KAKHAROV (KGZ) df. Ramazan ABDULKADYROV (AIN), 7-6

BRONZE: Bakdaulet AKIMZHAN (KAZ) df. Rati REVAZASHVILI (GEO), 9-1
BRONZE: Umut Talha USLU (TUR) df. Roman PRONAK (UKR), 12-1

80kg
GOLD: Reza AFSHAR (IRI) df. Nikoloz MAISURADZE (GEO), 1-1

BRONZE: Artur KOSTIUK (UKR) df. Mahammad ABASZADA (AZE), 5-5
BRONZE: Darius SAS (ROU) df. Emmitt SHERLOCK (USA), 8-6

110kg
GOLD: Michael MOCCO (USA) df. Yedige KASSIMBEK (KAZ), 10-0

BRONZE: Abolfazl MOHAMMAD (IRI) df. Jaspooran SINGH (IND), 2-1
BRONZE: Mukhamad GANTEMIROV (AZE) df. Gigia LUKUNIDZE (GEO), 7-0

df

Semifinals

45kg
GOLD: Amirabbas RAMEZANI (IRI) vs. Samuel SANCHEZ (USA)

SF 1: Samuel SANCHEZ (USA) df. Dzhamal BAKAEV (AIN), via fall (7-4)
SF 2: Amirabbas RAMEZANI (IRI) df. Ravan HASANZADE (AZE), 4-2

51kg
GOLD: Domenic MUNARETTO (USA) vs. Frederick BACHMANN (PUR)

SF 1: Frederick BACHMANN (PUR) df. Akhmed ATANGERIEV (AIN), 4-1
SF 2: Domenic MUNARETTO (USA) df. Marlen ABDRAIMOV (KGZ), 5-1

60kg
GOLD: Omurbek ASAN UULU (KGZ) vs. Huseyn ISMAYILOV (AZE)

SF 1: Huseyn ISMAYILOV (AZE) df. Hayk AVANESYAN (ARM), 4-2
SF 2: Omurbek ASAN UULU (KGZ) df. Jordyn RANEY (USA), via fall (12-6)

71kg
GOLD: Manuel WAGIN (GER) vs. Abolfazl SHAMSIPOUR (IRI)

SF 1: Abolfazl SHAMSIPOUR (IRI) df. Mark LAPOSA (HUN), 5-1
SF 2: Manuel WAGIN (GER) df. Kairi ITO (JPN), 10-0

92kg
GOLD: Rodion SANAKOEV (AIN) vs. Konstantine PETRIASHVILI (GEO)

SF 1: Konstantine PETRIASHVILI (GEO) df. Aliaksei KHADUNOU (AIN), 14-4
SF 2: Rodion SANAKOEV (AIN) df. Amir Reza ALI POUR (IRI), 5-4