‘Now is the right time to do this’: Delivering wrestling’s first digital World Championships

Saturday, September 3, 2022 - 12:50 By United World Wrestling Press

COSIER-VEVEY (August 30) --- Our decision to undergo a digital transformation at United World Wrestling (UWW) can be dated back to as early as 2014 – a year after the federation was reinstated into the Olympic Program. As is the nature of digitalization and the importance of getting the timing and product launch just right, we’ve now entered year one of a new digital era at UWW following the launch of our very own mobile app, organic video hub, and customer relationship management (CRM) tool, in time for the Wrestling World Championships (10th to 18th September).

The vision to revolutionize the sport was first tabled by our president Nenad Lalovic, who, since taking up the presidency in May 2013, has advocated change to the makeup of international wrestling and how we look to engage new fans and stakeholders. By putting digital transformation at the heart of our modernization, we are in the midst of the biggest transition our sport will experience in modern times and will certainly enhance the offering we provide to our fanbase, to our athletes, and to our national federations.

Now is the right time to do this. Why? There are many industries that have already gone through this process and is something we are seeing more across the sports industry. This is not something that can wait another five years before we look to instigate change. By then, it might be too late. As the Olympic Movement attracts new audiences, we have to stay ahead and modernize with the industry, in order to set new goals, and not to shy away from doing things differently.

The pandemic shone a light on the challenges that we faced as an international federation and some of the changes we needed to make. For example, we implemented distance-learning and webinars that brought our community closer together during trying times. This at large is how we plan to continue – to provide digital solutions, not only as a digital transformation “check-box”, but to help our national federations grow and bring about positive change to the sport of wrestling.

The exciting thing about digitalization is that it offers infinite possibilities. We can certainly provide a broader offering for our audience, but for our sponsors, national federations, and the grassroots of our sport, too. There are many different tools that will allow us to move forward and offer new opportunities to stakeholders. Digital transformation expands our ability to adapt to new trends and to leverage customer data that will influence how we distribute content.

UWW IS EXPANDING ITS DIGITAL FOOTPRINT

With the proliferation of D2C technologies, our fans have naturally spread across so many different platforms. In the past, we didn’t pay too much attention to what the individual consumer wanted. So, without a digital portfolio, we have been unable, until now, to stay connected with our growing fanbase.

This observation has formed the basis for UWW’s digital transformation and is already reaping rewards. Our investment strategy covers three key areas – mobile, video, and data capture – all of which are designed to bridge the relationship with our core and newcomer fans and the sport of wrestling.

Without the means for a direct relationship with our audience, UWW has until recently been unable to engage fans retrospectively, nor have we been able to build their connection with our sport at a level of engagement we hope to achieve via our new mobile application and the video hub. By expanding our digital footprint, and taking ownership of customer data these platforms will collate, we can explore more easily our relationship with our audience via the CRM and tailor the D2C experience to the individual fan.

Before the launch of our latest products, in the past year, we have seen increased engagement from the followers of our sport. In the year leading to the 2022 World Championships, UWW social channels grew by 21 percent to more than 2.25 million followers, according to research carried out by Redtorch, including 78,500 new followers between April and June of this year. Going forward, by taking this direct-to-consumer (D2C) approach, we will be able to build audience engagement ahead of our flagship events, establish trust during the championships, and continue to build loyalty among our growing fan base.

The way we’re trying to operate today – not only as a service, but also as a video content provider – is to communicate directly with people, and extends to our partners, too. As well as serving fans who watch wrestling from their homes, our digital approach also enables us to provide more dynamic packages for sponsors, more content for broadcasters, and therefore richer, more entertaining, video content tailored for our audiences.

This is UWW bringing that vision we laid out over the past decade to fruition. By improving the experience, we will provide a more consolidated, one-stop shop capable of delivering everything a passionate wrestling fan is going to be pleased with. Going forward, this will help us to engage new fans based on their interactions with our digital products and customize their experience from the moment they begin watching the sport and one that builds a rapport between UWW and its audience. This will serve us well for many years to come.

DIGITAL TRANSFORMATION REQUIRES EXPERT SUPPORT

Before we began our digital transformation, we set out a roadmap to ensure that our end-goal was clear. In year one, we’re focusing on our mobile app, video hub, and the CRM. But that’s just the beginning of the journey. By moving our operations to the cloud, it will allow us to scale our production without upsetting the quality for our subscribers.

We want to attract larger audiences. Whereas, in the past, we haven’t been equipped to meet greater demand from the wrestling community, our digital transformation will unite our athletes, coaches, and stakeholders into an efficient, paperless ecosystem, whereby our national federations will be able to communicate ideas and solutions via a centralized home for wrestling.

While exciting from the outside, I must be honest about our journey so far and the value we’ve drawn from external consultation. Digital transformation is certainly not something that organizations can take on alone. There needs to be resources in place and experts you can work with to set the right structure and roadmap in place to deliver on our transformation targets.

In order to achieve our goals, we have been working alongside N3XT Sports since last year, and the team continues to provide the soundboard for building new ideas for digitalization and to identify the challenges and opportunities it will present us in the future. The entire working group at N3XT Sports – from the consultants, to the project manager to the designers and engineers – provide expert advice and know-how when it comes to understanding the long-term journey for digital transformation.

From the moment we put ideas down in writing, through to the execution and delivery of our new digital portfolio, the entire working group has demonstrated the basis of change-management inside an international federation like ours. It’s important for a whole organization – and not only a handful of departments – to contribute to the project. In return, this helps align our vision as the global governing body with the realities of our regional partners, coaches, and athletes.

In doing so, we have learnt that digital transformation is a long-term commitment. Having taken the first and most important step on our journey, N3XT Sports and our strategists continue to envision how the decisions we make today will impact and open up new opportunities for the sport of wrestling in the future. This level of detail is vital if we want our digital transformation to be a success in the decades to come. We are very excited to be on this journey and look forward to inviting you to join us.

#JapanWrestling

Tanabe moves halfway to historic double victory with Greco 63kg gold

Thursday, December 18, 2025 - 14:47 By Ken Marantz

TOKYO (December 18) -- Kaisei TANABE didn't have to deal with one Olympic champion in moving halfway to his goal of achieving a historic double of national titles in both Greco-Roman and Freestyle. He likely won't be able to avoid another to complete the mission.

Tanabe powered his way to his first national crown in Greco with a victory at 63kg at the Emperor's Cup All-Japan Championships on Thursday, the opening day of the four-day tournament at Tokyo's Komazawa Gym.

"While I feel relieved, I have my 'real job' of freestyle 65kg the day after tomorrow, so I have to get my mind ready and do the best I can," said Tanabe, the defending champion at freestyle 65kg who will face a potential major hurdle this year in Paris Olympic champion Kotaro KIYOOKA.

In other action, another potential future star with Iranian roots emerged on the scene after Waseda University's Keyvan GHAREHDAGHI captured the freestyle 79kg gold, while a clash of reigning world champions between Ami ISHII and Miwa MORIKAWA was set up for the women's 68kg title.

The Emperor's Cup is also serving as the domestic qualifier for next year's Asian Championships, and the first of two qualifiers for the World Championships and Asian Games.

Olympic weight classes are being contested over two days, while non-Olympic divisions are completed in a single day.

Kaisei TANABE, left, works to get behind Ryota KOSHIBA in the Greco 63kg final. (Photo: Takeo Yabuki / wrestling-spirits.jp)

Tanabe acknowledged that he dodged a bullet when Paris 60kg gold medalist Kenichiro FUMITA withdrew on the eve of the tournament due to injury. Fumita was entered at 63kg in what would have been his first competition since his triumph in Paris.

As both are Nippon Sports Science University alumni and still train at the campus, Tanabe said he has spent some time sparring with Fumita.

"Part of me wanted to face him [today]. But in practice, I've never scored a point," he admitted. "It was a crummy feeling. But if we faced each other in an actual match, I would never give up and try my best to win. Without him here, this became my tournament and I felt I had to take the title."

On Thursday, Tanabe showed he was clearly the best of the rest, sailing through the field with three straight technical falls. He capped his day with 4-point throw that finished off an 8-0 victory in the final in just under two minutes over Ryota KOSHIBA, another NSSU alum who happens to also dabble in freestyle.

Tanabe, whose father Chikara TANABE was a freestyle 55kg bronze medalist at the 2004 Athens Olympics and is a current NSSU coach, said he likes to integrate techniques from the two styles into each other.

"To put it as simply as I can, Greco is mostly about throws and often has big 4-point moves, while freestyle is mainly precise techniques," Tanabe said. "Amid that, I want to add the fine, small moves to Greco and, amid the small moves in freestyle, aim for the big move that gives me a point spread."

Kaisei TANABE finishes up his victory over Ryota KOSHIBA with a four-point throw in the Greco 63kg final. (Photo: Takeo Yabuki / wrestling-spirits.jp)

This fall, Tanabe was among a number of Japanese wrestlers who participated in the German Bundesliga, where he said he sometimes worked on Greco with his teammates. And at times for fun, the Greco wrestlers and him would do freestyle.

Tanabe won his first national title at freestyle 61kg in 2024, then moved up to 65kg last year and won the gold in the absence of Kiyooka, who like other Olympic medalists was on an extended post-Olympics hiatus. He just missed out on the two-style double that year when he lost in the Greco 67kg final to Katsuaki ENDO.

Tanabe won the freestyle 65kg gold at the Asian Championships in March, then finally clashed with Kiyooka -- also an NSSU alum -- two months later at the Meiji Cup All-Japan Invitational Championships, which is the second of the two domestic qualifiers for major international tournaments.

Tanabe held his own in a close 4-3 loss in the final, but Kiyooka dominated a playoff for the team to the World Championships with a one-sided 13-2 victory. Kiyooka went on to take the silver medal in Zagreb.

Should Tanabe manage to capture the gold on Sunday, it would make him the first wrestler to complete the Greco-freestyle double at the same tournament since Mitsuo YOSHIDA did it back in 1973 with victories in the 100kg weight classes.

As it is, Tanabe's victory on Thursday made him the first to achieve a career double since Atsushi MATSUMOTO switched to Greco and won at 85kg in 2016 after winning the first three of four national freestyle titles at 84/86kg between 2011 and 2014. He returned to freestyle and won again at 92kg in 2018.

Ironically, another wrestler could beat Tanabe to the punch. Taishi NARIKUNI, the 2022 world champion at freestyle 70kg, is entered in that weight class as well as Greco 72kg. Both divisions will be completed before Sunday, when the freestyle 65kg final will be held.

Keyvan GHAREHDAGHI, right, spins behind Kanata YAMAGUCHI in the freestyle 79kg final. (Photo: Takeo Yabuki / wrestling-spirits.jp)

At freestyle 79kg, Gharehdaghi used effective counters to score an 8-0 victory in the final over Kanata YAMAGUCHI, a world U20 bronze medalist at 74kg who had beaten him in two previous encounters.

That followed up on Gharehdaghi's victory at the Meiji Cup in May, which was tempered by a loss in the world team playoff to last year's Emperor's Cup champion Ryonosuke KAMIYA, who has moved up to 86kg.

"Losing the playoff was devastating, and I was determined to work hard so that I wouldn't lose again," said the 19-year-old Gharehdaghi, a product of the JOC Elite Academy.

Gharehdaghi was born and raised in Japan to an Iranian father and Japanese mother. Through the influence of his father, who works in the automobile industry, he started wrestling at age 3.

Although he shares a compassion for the sport with his ancestral homeland, he has only been there on visits and cannot speak Persian.

His background is similar to that of one of Japan's top rising stars, world 97kg bronze medalist Arash YOSHIDA, one of six siblings in the sport who use their mother's family name. They all started the sport at a kids wrestling club outside of Tokyo run by their father.

"I'm well aware of them," Gharehdaghi said. "I really respect them. Every one of them is strong. Their father was here today and gave me some advice."

In other finals on the opening day, Asian bronze medalist Takashi ISHIGURO went on the offensive in the second period to notch a 6-3 victory at freestyle 92kg over Daisuke MASUDA to defend his crown and claim a fifth career national title.

Kenta OGUSU won the Greco 55kg gold by completing a 9-1 technical fall with one second left over Mizuki ARAKI, who had knocked off Asian champion Kohei YAMAGIWA in the semifinals.

At women's 65kg, 2024 world U20 champion Nana IKEHATA defeated Haruka KOBARA 6-0 for her first national title, while Mahiro YOSHITAKE defeated Chisato YOSHIDA 7-2 for her third national crown and first at 72kg.

World champion Ami ISHII scores a takedown in the women's 68kg semifinal against Kaede MATSUYAMA. (Photo: Takeo Yabuki / wrestling-spirits.jp)

Ishii, Morikawa set up clash; Kagami sharp in return

In Olympic weight classes that were competed through the semifinals, a blockbuster final was set up at women's 68kg when Ishii, the reigning world champion, advanced to a showdown with Morikawa, the winner at 65kg in Zagreb.

Ishii won both of her matches by one-sided technical falls -- giving up a lone takedown in her opening match when she lost her balance.

"I didn't think my matches went very well," Ishii said. "Especially in the first match, I rushed it too much. I want to be the aggressor and have crushing victories."

Morikawa met some stiff resistance in her semifinal with world U20 champion Ray HOSHINO, scoring two first-period takedowns before holding on for a 6-2 victory. Hoshino had knocked off three-time world medalist Masako FURUICHI 8-6 in the quarterfinals.

Ishii and Morikawa have met three times, with Ishii holding a 2-1 advantage. She won their first meeting 5-2 in the 2022 Emperor's Cup final. They clashed again in the semifinals at the 2023 Meiji Cup, with Morikawa winning 8-5. That set up a world team playoff between the two, which Ishii won 2-1.

Olympic champion Yuka KAGAMI, left, competes for the first time since her victory in Paris. (Photo: Takeo Yabuki / wrestling-spirits.jp)

Meanwhile, Olympic 76kg champion Yuka KAGAMI looked sharp in her first competition since her victory in Paris, scoring a technical fall before beating defending champion and Asian bronze medalist Nodoka YAMAMOTO 13-4 to advance to the final.

Kagami, who was limited to an activity point in the first period by Yamamoto, was being pressured at the edge early in the second when she neatly reversed the tide and dumped her opponent for a 4-point takedown.

Kagami padded the lead and, despite giving up a takedown and roll, she was never in danger. In Friday's final, she will face veteran Yasuha MATSUYUKI.

At Greco 87kg, rising teen star Taizo YOSHIDA, a world senior and U20 bronze medalist at 82kg, posted two technical falls, each inside of two minutes, to advance to the final. Two-time defending champion So SAKABE was a late withdrawal.

Day 1 Results

Freestyle

57kg (18 entries)
SF 1: Yamato OGAWA df. Kento YUMIYA, 6-4
SF 2: Fuga SASAKI df. Yamato FURUSAWA, 3-1

79kg (19 entries)
GOLD: Keyvan GHAREHDAGHI df. Kanata YAMAGUCHI, 8-0
BRONZE: Kaiyo IMAI df. Hirotaka ABE, 7-0
BRONZE: Subaru TAKAHARA df. Kojiro SHIGA, 5-2

SF 1: Keyvan GHAREHDAGHI df. Hirotaka ABE by TF, 10-0, 2:06
SF 2: Kanata YAMAGUCHI df. Subaru TAKAHARA by TF, 12-2, 3:45

92kg (25 entries)
GOLD: Takashi ISHIGURO df. Daisuke MASUDA, 6-3
BRONZE: Satoshi MIURA df. Sorato KANAZAWA,6-2
BRONZE: Ryogo ASANO df. Takato UCHIDA by Inj. Def.

SF 1: Takashi ISHIGURO df. Sorato KANAZAWA, 7-5
SF 2: Daisuke MASUDA df. Takato UCHIDA, 4-1

125kg (10 entries)
SF 1: Taiki YAMAMOTO df. Akinari ORIYAMA by TF, 10-0, :50
SF 2: Taira SONODA df. Hibiki ITO, 3-2

Greco-Roman

55kg (17 entries)
GOLD: Kenta OGUSU df. Mizuki ARAKI by TF, 9-1, 5:59
BRONZE: Kohei YAMAGIWA df. Daisuke MORISHITA, 5-0
BRONZE: Sanshiro TAKAHASHI vs Taketo NINOMIYA by TF, 9-0, 2:00

SF 1: Mizuki ARAKI df. Kohei YAMAGIWA, 6-5
SF 2: Kenta OGUSU df. Sanshiro TAKAHASHI by TF, 9-1, 4:04

63kg (19 entries)
GOLD: Kaisei TANABE df. Ryota KOSHIBA by TF, 8-0, 1:54
BRONZE: Kazuki YABE df. Shoya ITO, 7-0
BRONZE: Toya MINAMI df. Miruto TOKUHIGA, 7-5

SF 1: Kaisei TANABE df. Kazuki YABE by TF, 8-0, 1:12
SF 2: Ryota KOSHIBA df. Miruto TOKUHIGA by TF, 9-0, 3:56

87kg (9 entries)
SF 1: Taizo YOSHIDA df. Genki YAHAGI by TF, 9-0, 1:59
SF 2: Daisei ISOE df. Chihiro MOTOHASHI, 10-5

97kg (16 entries)
SF 1: Yuri NAKAZATO df. Koki MATSUMOTO by TF, 9-0, 4:12
SF 2: Takahiro TSURUTA df. Kanta SHIOKAWA, 5-0

Women's Wrestling

65kg (9 entries)
GOLD: Nana IKEHATA df. Haruka KOBARA, 6-0
BRONZE: Suzu SASAKI df. Chika AKASHI by TF, 14-4, 2:59
BRONZE: Nanoha YASHIMA df. Rin MIYAJI, by Inj. Def.

SF 1: Nana IKEHATA df. Suzu SASAKI, 10-2
SF 2: Haruka KOBARA df. Nanoha YASHIMA, 6-4

68kg (8 entries)
SF 1: Ami ISHII df. Kaede MATSUYAMA by TF, 10-0, 3:41
SF 2: Miwa MORIKAWA df. Ray HOSHINO, 6-2

72kg (9 entries)
GOLD: Mahiro YOSHITAKE df. Chisato YOSHIDA, 7-2
BRONZE: Ai SAKAI df. Miyu TAKAYAMA, 5-5
BRONZE: Yuka FUJIKURA df. Asahi NAKAMURA, 8-0

SF 1: Chisato YOSHIDA df. Miyu TAKAYAMA by TF, 10-0, 4:56
SF 2: Mahiro YOSHITAKE df. Yuka FUJIKURA, 4-0

76kg (8 entries)
SF 1: Yuka KAGAMI df. Nodoka YAMAMOTO, 13-4
SF 2: Yasuha MATSUYUKI df. Makoto KOMADA, 7-0

‘Now is the right time to do this’: Delivering wrestling’s first digital World Championships

UWW IS EXPANDING ITS DIGITAL FOOTPRINT

DIGITAL TRANSFORMATION REQUIRES EXPERT SUPPORT

Comments

Tanabe moves halfway to historic double victory with Greco 63kg gold