#DigitalTransformation

‘Now is the right time to do this’: Delivering wrestling’s first digital World Championships

Saturday, September 3, 2022 - 12:50 By United World Wrestling Press

Share this article

COSIER-VEVEY (August 30) --- Our decision to undergo a digital transformation at United World Wrestling (UWW) can be dated back to as early as 2014 – a year after the federation was reinstated into the Olympic Program. As is the nature of digitalization and the importance of getting the timing and product launch just right, we’ve now entered year one of a new digital era at UWW following the launch of our very own mobile app, organic video hub, and customer relationship management (CRM) tool, in time for the Wrestling World Championships (10th to 18th September). 

The vision to revolutionize the sport was first tabled by our president Nenad Lalovic, who, since taking up the presidency in May 2013, has advocated change to the makeup of international wrestling and how we look to engage new fans and stakeholders. By putting digital transformation at the heart of our modernization, we are in the midst of the biggest transition our sport will experience in modern times and will certainly enhance the offering we provide to our fanbase, to our athletes, and to our national federations.

Now is the right time to do this. Why? There are many industries that have already gone through this process and is something we are seeing more across the sports industry. This is not something that can wait another five years before we look to instigate change. By then, it might be too late. As the Olympic Movement attracts new audiences, we have to stay ahead and modernize with the industry, in order to set new goals, and not to shy away from doing things differently.

The pandemic shone a light on the challenges that we faced as an international federation and some of the changes we needed to make. For example, we implemented distance-learning and webinars that brought our community closer together during trying times. This at large is how we plan to continue – to provide digital solutions, not only as a digital transformation “check-box”, but to help our national federations grow and bring about positive change to the sport of wrestling.

The exciting thing about digitalization is that it offers infinite possibilities. We can certainly provide a broader offering for our audience, but for our sponsors, national federations, and the grassroots of our sport, too. There are many different tools that will allow us to move forward and offer new opportunities to stakeholders. Digital transformation expands our ability to adapt to new trends and to leverage customer data that will influence how we distribute content. 

UWW IS EXPANDING ITS DIGITAL FOOTPRINT

With the proliferation of D2C technologies, our fans have naturally spread across so many different platforms. In the past, we didn’t pay too much attention to what the individual consumer wanted. So, without a digital portfolio, we have been unable, until now, to stay connected with our growing fanbase. 

This observation has formed the basis for UWW’s  digital transformation and is already reaping rewards. Our investment strategy covers three key areas – mobile, video, and data capture – all of which are designed to bridge the relationship with our core and newcomer fans and the sport of wrestling. 

Without the means for a direct relationship with our audience, UWW has until recently been unable to engage fans retrospectively, nor have we been able to build their connection with our sport at a level of engagement we hope to achieve via our new mobile application and the video hub. By expanding our digital footprint, and taking ownership of customer data these platforms will collate, we can explore more easily our relationship with our audience via the CRM and tailor the D2C experience to the individual fan.

Before the launch of our latest products, in the past year, we have seen increased engagement from the followers of our sport. In the year leading to the 2022 World Championships, UWW social channels grew by 21 percent to more than 2.25 million followers, according to research carried out by Redtorch, including 78,500 new followers between April and June of this year. Going forward, by taking this direct-to-consumer (D2C) approach, we will be able to build audience engagement ahead of our flagship events, establish trust during the championships, and continue to build loyalty among our growing fan base.

The way we’re trying to operate today – not only as a service, but also as a video content provider – is to communicate directly with people, and extends to our partners, too. As well as serving fans who watch wrestling from their homes, our digital approach also enables us to provide more dynamic packages for sponsors, more content for broadcasters, and therefore richer, more entertaining, video content tailored for our audiences. 

This is UWW bringing that vision we laid out over the past decade to fruition. By improving the experience, we will provide a more consolidated, one-stop shop capable of delivering everything a passionate wrestling fan is going to be pleased with. Going forward, this will help us to engage new fans based on their interactions with our digital products and customize their experience from the moment they begin watching the sport and one that builds a rapport between UWW and its audience. This will serve us well for many years to come.

DIGITAL TRANSFORMATION REQUIRES EXPERT SUPPORT

Before we began our digital transformation, we set out a roadmap to ensure that our end-goal was clear. In year one, we’re focusing on our mobile app, video hub, and the CRM. But that’s just the beginning of the journey. By moving our operations to the cloud, it will allow us to scale our production without upsetting the quality for our subscribers. 

We want to attract larger audiences. Whereas, in the past, we haven’t been equipped to meet greater demand from the wrestling community, our digital transformation will unite our athletes, coaches, and stakeholders into an efficient, paperless ecosystem, whereby our national federations will be able to communicate ideas and solutions via a centralized home for wrestling. 

While exciting from the outside, I must be honest about our journey so far and the value we’ve drawn from external consultation. Digital transformation is certainly not something that organizations can take on alone. There needs to be resources in place and experts you can work with to set the right structure and roadmap in place to deliver on our transformation targets. 

In order to achieve our goals, we have been working alongside N3XT Sports since last year, and the team continues to provide the soundboard for building new ideas for digitalization and to identify the challenges and opportunities it will present us in the future. The entire working group at N3XT Sports – from the consultants, to the project manager to the designers and engineers – provide expert advice and know-how when it comes to understanding the long-term journey for digital transformation. 

From the moment we put ideas down in writing, through to the execution and delivery of our new digital portfolio, the entire working group has demonstrated the basis of change-management inside an international federation like ours. It’s important for a whole organization – and not only a handful of departments – to contribute to the project. In return, this helps align our vision as the global governing body with the realities of our regional partners, coaches, and athletes.

In doing so, we have learnt that digital transformation is a long-term commitment. Having taken the first and most important step on our journey, N3XT Sports and our strategists continue to envision how the decisions we make today will impact and open up new opportunities for the sport of wrestling in the future. This level of detail is vital if we want our digital transformation to be a success in the decades to come. We are very excited to be on this journey and look forward to inviting you to join us.

#JapanWrestling

Narikuni achieves first Greco-Freestyle double in 52 years

Saturday, December 20, 2025 - 08:01 By Ken Marantz

Share this article

TOKYO (December 20) -- Before stepping down from the mat after his historic victory, Taishi NARIKUNI posed for the cameras with the fingers of one hand spread out in a "5", and the other in a vee for "2".

"I wasn't sure anyone would pick up on what that meant," he acknowledged.

For those who knew, it signified that Narikuni had achieved a seemingly impossible feat, becoming the first wrestler in 52 years to win titles in both freestyle and Greco-Roman at the same Emperor's Cup All-Japan Championships.

Narikuni captured the freestyle 70kg gold on Saturday with a 7-2 victory over Yuma TOMIYAMA, a day after taking the Greco 72kg title.

Both weight classes had among the largest fields in the tournament at Tokyo's Komazawa Gym and, as non-Olympic weights, were competed in a single day. That meant Narikuni had to get through a gauntlet of four matches a day on consecutive days.

"I didn't have any concerns about making weight, but after the first day was over, I had to start again from the beginning the next day," the 28-year-old Narikuni said. "It was difficult to get back into the mode. It wasn't the physical aspect. Mentally, it was a tougher two days than I had thought it would be.

"I won collegiate titles in both styles, and I tried to approach this tournament from the same mentality, but it was completely different. I was a bit naive."

The four-day tournament is also serving as Japan's qualifier for the Asian Championships in April, and as one of two qualifiers for both the World Championships and Asian Games in the fall. The Olympic weights use the same format as the worlds and are contested over two days.

In other finals on Day 3, world bronze medalist Arash YOSHIDA stormed to his third straight title at freestyle 97kg, while veteran Sohsuke TAKATANI turned back the clock and triumphed at freestyle 86kg for his first title since 2022, when he won the last of 12 straight over four weight classes.

Taishi NARIKUNITaishi NARIKUNI shows off his two medals, one in freestyle and other in Greco. (Photo: Takeo Yabuki / wrestling-spirits.jp)

Narikuni's quest for double glory has its roots in his mother, a two-time world champion who runs the kids club in Tokyo where he got his start. To exceed mom, he set a target of also winning two world golds -- but adding a twist by making it one each in freestyle and Greco.

He accomplished half of his goal in 2022, when he captured the freestyle 70kg gold in Belgrade. But his chance to complete the crusade this year fell flat when he lost his first-round match at the worlds in Zagreb.

Narikuni said he will focus on Greco at the second world qualifier, the Meiji Cup All-Japan Invitational Championships in the spring, to assure his place on the team to the 2026 worlds. The world gold in Greco now tops his list of holy grails.

"Of course I am aiming for the Olympics," Narikuni said. "But at this time, my main target is to become a world champion in Greco. This is just a point to be passed along the way. I feel I got over one hurdle."

In the final, Narikuni earned an activity point and steoput to take a 2-0 lead into the break. In the second period, he countered a tackle attempt for a 2-point exposure.

When Tomiyama then got in deep on a double-leg, Narikuni went over the top to grab the legs from the back. Tomiyama rose up and dumped Narikuni to the mat and got behind for 2, but never had solid control and Narikuni quickly reversed, then transitioned immediately into a gut wrench to go up 7-2.

Taishi NARIKUNITaishi NARIKUNI counters a takedown attempt by Yuma TOMIYAMA for a 2-point exposure in the second period of the freestyle 70kg final. (Photo: Takeo Yabuki / wrestling-spirits.jp)

The thought that this might be his last opportunity served as strong motivation for Narikuni, overcoming any doubts and pain.

"I thought that this might be my only chance," he said. "If I had put it off, it might not come again. And that influenced my freestyle wrestling today. Instead of the full-out attack that I rely on, I went into a defensive shell. In the end, the result was good, but it wasn't done very well."

Narikuni became the first wrestler to complete the double since Mitsuo YOSHIDA won the 100kg titles in both styles in 1973. Ironically, Kaisei TANABE also had a chance to achieve the feat this week, but after winning the Greco 63kg title on Thursday, he lost in the semifinals at freestyle 65kg on Saturday.

Narikuni has long been a bit of a maverick in the wrestling world, often opting for weight training over live practice sessions. His desire to compete in both styles may have been an act of defiance against the common wisdom of specializing in one.

"People around me said that I had to specialize in one style, but that didn't sit well with me," Narikuni said. "Maybe I had a strong feeling of wanting to show them it could be done, and that's what makes this result so good."

As with Tanabe, there has been an increase in wrestlers doing both styles even up to the college level, a trend that Narikuni finds quite pleasing.

"That really makes me happy," he said. "When it is first tried, they will hear that it will degrade how people see them or that it won't be easy. Of course it isn't easy. Up to now, there was no format for doing both styles. To take up both with its own rules is something to be proud of, and I'm happy that there are wrestlers trying to emulate me."

Arash YoshidaArash YOSHIDA dumps Noah LEIBOWITZ to his back for a 4-point takedown in the freestyle 97kg final. (Photo: Takeo Yabuki / wrestling-spirits.jp)

At 97kg, Yoshida continues to establish himself as the preeminent Japanese wrestler in the heavy weights, easily dismantling high schooler Noah LEIBOWITZ with an 11-0 technical fall in 1:13. That was a repeat of last spring's Meiji Cup final.

Yoshida showed the power that once gave him a victory over world champion Kyle SNYDER by starting off with four straight stepouts, with a fleeing point tacked onto the last. He then bulled Liebowitz over for a 4-point takedown, then used a lace lock to finish off the victory.

"It's a relief," Yoshida said. "A friend told me to go for crushing victories, and in the end, I won without giving up a point, so I think I cleared the level that my friend wanted. I was able to do what I do best from the start by pushing out, and that was a good way to pile up points."

Snyder avenged his earlier loss to Yoshida in the semifinals in Zagreb en route to the gold medal, but Yoshida views that as a positive. He feels that Snyder was not in prime condition when they met in February in Tirana.

"I lost to this year's world champion, but it was good that I faced him," he said. "I will prepare so that I can win at the Meiji Cup and get back to the World Championships."

Sohsuke TAKATANISohsuke TAKATANI couldn't finish off this takedown against Yudai TAKAHASHI, but it was good enough to run out the clock for victory in the 86kg final. (Photo: Takeo Yabuki / wrestling-spirits.jp)

In the freestyle 86kg final, the 36-year-old Takatani added another gold to his bulging collection with a 2-2 victory over 2023 world U23 bronze medalist Yudai TAKAHASHI.

Takahashi scored a relatively easy takedown off a single-leg early in the first period, which was compounded when Takatani suffered a twisted ankle. But the veteran kept his nerves and when the opening came, he grabbed it. In the second period, he responded to a takedown attempt with well-timed counter roll to go up 2-2 on criteria.

In the final seconds, it was Takatani who went on the attack and got in on a single, even getting Takahashi's leg into the air. Although Takahashi squirmed out, it proved just as effective as a scoring move because time ran out.

"When he got the single leg at the beginning, I twisted my ankle and I couldn't put pressure on it," Takatani said. "After that, the opponent stopped pressing, so I thought as long it was only two points [difference], I could come back and I carried on with the match calmly. That's something that gets acquired with age."

Takatani is currently the head coach at his alma mater of Takushoku University, and is also a graduate student at Tsukuba University working on his doctorate.

He said that before his match, he received a message from the university for confirmation regarding the doctoral dissertation he had submitted.

He said he replied, "I have the final now, I'll check it when it's over." A message in response read: "Definitely win the title," so "I have good news for them."

Takatani, a three-time Olympian and a 2014 world silver medalist at 74kg, said his immediate goal is to get to the Asian Games, a competition that he has never experienced and which will be hosted by Japan.

He was unaware that the victory in the Emperor's Cup earned him a ticket to the Asian Championships, to be held in Kyrgyzstan. "But I have my work, and that's a time when there are a lot of tests. It might be hard to work it in. I will ask around."

Koto GOMIKoto GOMI works to turn Yu SHIOTANI in the Greco 60kg final. (Photo: Takeo Yabuki / wrestling-spirits.jp)

In other finals, world U23 and national collegiate champion Koto GOMI pulled off an impressive 8-0 victory over former world bronze medalist Yu SHIOTANI in the Greco 60kg final.

Gomi opened with a nifty 4-point arm throw, maintained control and added a 2-point exposure, then finished off the match with an arm lock roll in 1:46.

"Up to now, I had won on the collegiate level, but at the All-Japan I never even got close to the final," Gomi said. "I'm really happy to win the title."

Gomi and Shiotani had clashed twice previously this year, with Shiotani winning by technical fall at the Meiji Cup and Gomi turning the table with a victory by fall a month ago at the National Games.

At the All-Japan, the weight class was missing two-time defending champion Kaito INABA and Paris Olympic champion Kenichiro FUMITA, who was entered at 63kg but is expected to eventually return to the Olympic weight in the run-up to the 2028 Los Angeles Games. Both pulled out of the tournament due to injuries.

"Those are rivals I don't think I can beat yet," Gomi said. "It's more than just practicing harder, I have to think hard about how to train so that I can win again at the All-Japan."

For now, Gomi can look forward to making his international debut on the senior level at the Asian Championships.

"Going to that will not change what I have to do," he said. "I will be alright by sticking to my firm attacking style of wrestling."

In the women's 53kg final, Moe KIYOOKA won her fourth straight national championship and second in a row at that weight with a 4-0 victory over Umi IMAI.

Kiyooka, who won back-to-back titles at 55kg in 2022 and 2023 as well as the 2024 world gold, took a 3-0 lead in the first period with a takedown and activity point, then added a stepout in the second.

Day 3 Results

Freestyle

65kg (15 entries)
SF 1: Kotaro KIYOOKA df. Kaiji OGINO, 3-2
SF 2: Takara SUDA df. Kaisei TANABE, 5-4

70kg (21 entries)
GOLD: Taishi NARIKUNI df. Yuma TOMIYAMA, 7-2

BRONZE: Taishin HONNA df. Takeru KOZUKA, 7-6
BRONZE: Ariya YOSHIDA df. Kaito MORITA by Inj. Def.

SF 1: Taishi NARIKUNI df. Taishin HONNA, 10-2
SF 2: Yuma TOMIYAMA df. Kaito MORITA by TF, 10-0, :37

74kg (11 entries)
SF 1: Kota TAKAHASHI df. Toki OGAWA by TF, 11-0, 3:49
SF 2: Yoshinosuke AOYAGI df. Hikaru TAKATA, 7-1

86kg (10 entries)
GOLD: Sohsuke TAKATANI df. Kodai TAKAHASHI, 2-2

BRONZE: Natsura OKAZAWA df. Daichi AKIHO by TF, 11-1, 4:00
BRONZE: Tatsuya SHIRAI df. Ryonosuke KAMIYA, 5-1

97kg (8 entries)
GOLD: Arash YOSHIDA df. Noah LEIBOWITZ by TF, 11-0, 1:13

BRONZE: Toyoki HAMADA, no opponent
BRONZE: Ryusei TAKAHASHI df. Keita KOBAYASHI, 4-0

Greco-Roman

60kg (16 entries)
GOLD: Koto GOMI df. Yu SHIOTANI by TF, 8-0, 1:46

BRONZE: Keijiro SONE df. Takuma NAKASHIMA, 6-4
BRONZE: Ayata SUZUKI df. Maito KAWANA, 9-5

67kg (13 entries)
SF 1: Kyotaro SOGABE df. Kensuke SHIMIZU, 8-1
SF 2: Katsuaki ENDO df. Kojiro HASEGAWA, 4-0

77kg (13 entries)
SF 1: Nao KUSAKA df. Naoki KADODE by TF, 11-0, 1:41
SF 2: Isami HORIKITA df. Kodai SAKURABA, 6-1

82kg (16 entries)
GOLD: Tatsuya FUJII df. Reon KAKEGAWA, 6-6

BRONZE: Tesshin HIGUCHI df. Hisashi KONISHI, 8-6
BRONZE: Daizo TANIZAKI df. Yudai KOBORI by TF, 11-1, 4:51

SF 1: Reon KAKEGAWA df. Tesshin HIGUCHI by TF, 8-0, :28
SF 2: Tatsuya FUJII df. Daizo TANIZAKI by TF, 11-3, 4:43

130kg (9 entries)
GOLD: Yuta NARA df. Shion OBATA, 6-1

BRONZE: Kosei YAMADA df. Ayumu IWASAWA by TF, 9-0, 2:16
BRONZE: Sota OKUMURA df. Kosei MIYAKE by TF, 8-0, 1:47

Women's Wrestling

50kg (17 entries)
SF 1: Yui SUSAKI df. Mako ONO by TF, 10-0, 2:48
SF 2: Haruna MORIKAWA df. Rinka OGAWA by Fall, 4:47 (3-1)

53kg (10 entries)
GOLD: Moe KIYOOKA df. Umi IMAI, 4-0

BRONZE: Mayu SHIDOCHI df. Miwa MAGARA by TF, 10-0, 2:53
BRONZE: Saki YUMIYA df. Futaba UCHINO, 9-0

55kg (17 entries)
GOLD: Sowaka UCHIDA df. Nagisa HARADA, 2-0

BRONZE: Nana KOZUKA df. Natsumi MASUDA, 10-6
BRONZE: Karina HONDA df. Yuna SAWATANI, 6-5

SF 1: Sowaka UCHIDA df. Nana KOZUKA, 11-10
SF 2: Nagisa HARADA df. Yuna SAWATANI, 4-2

57kg (10 entries)
SF 1: Himeka TOKUHARA df. Rin KINOSHITA by TF, 10-0, 1:48
SF 2: Akari FUJINAMI df. Sara NATAMI, 7-4

62kg (9 entries)
SF 1: Sakura MOTOKI df. Yuzuka INAGAKI, 8-2
SF 2: Nonoka OZAKI df. Sakura ONISHI, 4-1