#GC2018

Nigerians Nab Two Golds On Second Day of Commonwealth Games

By Eric Olanowski

GOLD COAST, Australia (April 13) - World finalist Odunayo ADEKUOROYE (NGR) and two-time Olympian Blessing OBORUDUDU (NGR) captured 2018 Commonwealth Games gold for Nigeria on the second day of competition at the Carrara Sports Arena 1. 

Adekuoroye, the 2018 African champion sang and danced her way to the tune of a second consecutive Commonwealth Games gold medal. 

After an unnecessary hands to the face call to start the bout, Adekuoroye trailed 1-0 in the opening period. The long and lengthy defending champion used her hand pressure to set up her offense and pick up six consecutive points. The three-time medalist took a 6-1 lead over Pooja DHANDA (IND) into the final period. 

Dhanda, the Youth Olympic Judo silver medalist struggled noticeably to close the distance and get through the hand defense of the Nigerian. With under a minute to go, Pooja desperately looked for an opening and found a feet to back takedown for four points off a double leg which closed the gap in the score to 6-5.  Adekuoroye came out in the top position and secured the final point of the match, ultimately winning her second crown in as many tries, 7-5. 

At 68kg, Blessing Oborududu, the 29-year-old eight-time African champion won the battle of Olympians, as she defeated Danielle LAPPAGE (CAN), 4-3 to win her first Commonwealth Games championship. 

After a very limited first period, Oborududu escaped trailing 1-0 as she failed to score on the activity clock.

Trailing 3-0 after a second period Lappage takedown, the Nigerian remained patient and scored her first points of the bout off a failed Canadian offensive attack. With 13 seconds remaining, Lappage looked to close out the match with a final takedown, but the hips of Oborududu proved to be too heavy, as she spun around for the match-winning defensive takedown. 

Overcome with raw emotion after the final whistle, the first time champion barrel rolled from the center of the mat to the coaches corner where she had to be carried back to have her hand raised. 

In the 97kg freestyle finals, Martin ERASMUS (RSA), the 22-year-old African champion nullified Mausam KHATRI’s (IND) two inside trip attempts with two four-point throws and took the commanding 8-0 lead. Erasmus tacked on another takedown to secure South Africa's first Commonwealth Games wrestling gold medal since 1958.

Bajrang BAJRANG (IND), the silver medalist from the 2014 Games showed his transition wrestling skills in the 65kg finals by picking up a takedown and immediately jumping to a left side gut wrench. 

Bajrang would repeat the sequence before capping off his gold medal performance with a duck under at the 2:20 mark to take the technical superiority victory over Kane CHARIG (WAL), 10-0.

Also of note, Kane Charig, the 26-year-old silver medalist made Commonwealth Games history, becoming Wales’ highest finisher ever! 

RESULTS
65kg
GOLD - Bajrang BAJRANG (IND) df. Kane Daniel CHARIG (WAL) , 10-0. 

BRONZE  - Amas DANIEL (NGR) df. Vincent DE MARINIS (CAN), 4-4. 
BRONZE - Charlie James BOWLING (ENG) df. Jean Guyliane Joris BANDOU (MRI),10-0. 

97kg
GOLD - Martin ERASMUS (RSA) df. Mausam KHATRI (IND), 12-2

BRONZE - Jordan STEEN (CAN) df. Samuel Stephen BELKIN (NZL), 10-0. 
BRONZE - Alexios KAOUSLIDIS (CYP) df. Soso TAMARAU (NGR), 2-1.

57kg 
GOLD -  Odunayo Folasade ADEKUOROYE (NGR)  df. Pooja DHANDA (IND), 7-5. 

BRONZE - Emily Suzanne SCHAEFER (CAN) df. Joseph Emilienne ESSOMBE TIAKO (CMR),13-3.

68kg 
GOLD - Blessing OBORUDUDU (NGR) df. Danielle Suzanne LAPPAGE (CAN), 4-3. 

BRONZE -  Divya KAKRAN (IND) df. Sherin SULTANA (BAN), via fall. 

#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.