#NFRoundup

NF Roundup Blog, Jan. 25 - Jan. 31

Friday, January 29, 2021 - 14:22 By United World Wrestling Press

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NWF Announce Preparations For African Championships, Olympic Qualifiers

The Nigeria Wrestling Federation (NWF) announced plans to get the country’s wrestlers ready for the Africa/Oceania Olympic qualifying tournament from 2nd to 4th April and the preceding 2021 African Championships from 6th – 11th April, both in El Jadida, Morocco.

Team Nigeria wrestlers returned to action for the first time in almost a year at the recently-concluded Baraza Champion of Champions tournament in Yenagoa, the Bayelsa State capital, which was held from 15th to 18th January.

Speaking on behalf of the federation, President of the body Hon. Daniel Igali disclosed that the wrestlers will commence preparations for the doubleheader in Morocco with the forthcoming National Sports Festival in Benin Edo State from 14th to 28th February, before going into an intensive close-camping in Yenagoa a week after the Festival.

The World and Olympic champion added that the plan is to have each wrestler compete in about 15 bouts prior to the qualifiers in Morocco.

“The National Sports Festival which comes up from the 14th to 28th of February will also be another avenue to test themselves and to get ready for the competitions (African Champions and Olympic qualifiers),” Igali, who is also the Commissioner for Youth and Sports in Bayelsa State, said. “Those are all preparatory grounds.

“However, after the National Sports Festival, we are going to give the athletes about a one week break so they can go home, catch up with friends and family, and then, we will invite them back to camp (In Yenagoa) essentially to prepare for these all-important African Championships and Olympic qualifiers.

“During the camp, we expect to bring in about three different training partners per person. We want to have every athlete going to the Olympic qualifiers and African Championships to also, within the camp, have about 10 matches. Our goal is to get everyone about 15 matches before going to the Olympic qualifiers and African Championships in Morocco.

“So, that’s what we plan, and we think that if we are able to get everybody competing about 15 times before then, we should be fine. Our target will be met.”

World No. 2 in 57kg Women Wrestling Odunayo Adekuoroye (57kg) is the only Nigerian to have qualified for the postponed Tokyo 2020 Games which runs from 23rd July to 8th August this year. However, the NWF is hopeful, at least, seven more wrestlers would join her to Tokyo for the Games.

At the 2016 Olympic Games in Rio de Janeiro, Brazil, Nigeria paraded seven wrestlers.

#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.